Short presentation to HR Directors organised by the Marketing Agencies Association on good practice use of social media in recruitment. November 2012

1. Using Social Media in Recruitment
Tuesday 6 November 2012
@TiffanyStJames

2. The 6 business uses of social media
HR Direct Sales
Internal Comms Public Relations
Business Intelligence Customer Service
@TiffanyStJames

3. How can you use social media in HR?
• Evolve and issue corporate policies
• Employee Engagement
• Knowledge Sharing Tools
• L&D
• Recruitment
• Reward and recognition
@TiffanyStJames

4. Identify Attract Recruit Onboard Develop
Recruitment
Advertise jobs (paid)
Build and leverage networks
Complement a company’s careers site
Corporate reputation management
Direct sourcing
Employee/employer branding
Employer transparency
Promote your brand
Publish jobs (free)
Referrals
Research candidates
Research tool
Source of candidates

5. Make your site engaging with video and maps
Get your Maximise Grow
Specific Onboard
digital house your social engaged
outreach and develop
in order channels communities

6. Demonstrate processes, segment jobs
Get your Maximise Grow
Specific Onboard
digital house your social engaged
outreach and develop
in order channels communities

7. Leaders & employees sharing social content
Get your Maximise Grow
Specific Onboard
digital house your social engaged
outreach and develop
in order channels communities

8. Share on business-branded social platforms
Get your Maximise Grow
Specific Onboard
digital house your social engaged
outreach and develop
in order channels communities

9. Social networks and recruitment use
Function Use
Facebook Company page, build community
Good for showcasing employee
YouTube
culture
Datamining, immediate opportunities
Twitter
and growing relationships,
Use specialist groups to romance
LinkedIn
talent
Leadership showcasing culture,
Blogs
special interest can drive hire
Get your Maximise Grow
Specific Onboard
digital house your social engaged
outreach and develop
in order channels communities

10. Manage engaged communities: Career fan page
• showcase your culture and
employment brand
• fans = database of interested
users
• engage with fans & create a
community
• link back to your corporate
website/careers page
Ernst & Young, Deloitte, Hallmark, Apple and the CIA
all have dedicated Facebook recruitment strategies
Facebook is being used as a strategy to connect with
passive candidates and to build long term talent pools
Get your Maximise Grow
Specific Onboard
digital house your social engaged
outreach and develop
in order channels communities

11. Dedicated outreach channels and mechanisms
Dedicated outreach, web chats,
Twitter Q and A’s for specific jobs
Get your Maximise Grow
Specific Onboard
digital house your social engaged
outreach and develop
in order channels communities

12. Socialisation in the workplace
Onboarding Software
Social Performance
Management
Intranets with soft walls
Get your Maximise Grow
Specific Onboard
digital house your social engaged
outreach and develop
in order channels communities

13. Remember, candidates can have their say too
Candidates have the opportunity to
provide feedback on:
 Recruitment organisations
 Jobseeker selection
 The interview process
Tool that gives job seekers an insight
into working for a organisation
Anonymous rating of employers,
CEO’s and the publishing of salary data
See how your organisation stacks up
and get recognised for what matters
@TiffanyStJames

14. Thank you
Tiffany St James
Social Media Strategist
tiffany@stimulationltd.co.uk
This presentation is here:
http://slideshare.net/tiffanystjames
@TiffanyStJames

16. Stimulation clients
Government Media
Product Technology
@TiffanyStJames

17. Copyright Stimulation Ltd 2012
No part of this proposal is to be replicated
or used as part of a tendering process
Digital: • strategy • training programmes • social engagement • amplification