Creative Use of Social Media in Telly, #Fuel4 Slides presented at Channel4s, Fuel4 in Brighton 25 July 2012

1. Photo credit: Scott Macklin @TiffanyStJames

2. Objectives and Hygiene
Objectives
• Programme context
• Are your audiences there?
• Engagement objectives
• What will you do with what
you hear?
• What will social media
engagement do for you?
Owned social platforms
• Pre-screen promotion
• Talent promotion
• Real-time engagement
• Reward and recognise the
super-engaged fans
Get your social house in order @TiffanyStJames

3. Get the right people for the right job
Ensure production and digital
teams work together and
X
understand each other
What do audiences want?
How can you find out?
Dedicate the right skilled
people
Give appropriate resources
Britain’s Got Talent have
3 full-time staff on social engagement @TiffanyStJames
Peter Cassidy #Fasttrain

4. Get the right tools for the job
Define the tools you use by @TiffanyStJames
your objectives

5. Create compulsive interaction.. and have a use for it
I’d tell you the code right now,
but you know what?
I already have.
Maximise, incentivise and reward @TiffanyStJames
Have a use for interaction

6. Release data, let devs play
Free your data
Engage developers
Create sandboxes
R&D
Prototype
Ideas and execution
YouTube Link @TiffanyStJames

7. This presentation is at:
slideshare.net/TiffanyStJames
Digital: • strategy • training programmes • social engagement • amplification