Matt Mulligan presents Compass Presents...

1. ENGAGING NEW AUDIENCES:
POP-UP
@CompassPresents

2. • Twitter tag

3. • From a study of 1,540 participants:
• “Participants remembered on average 4 slides
from a 20-slide powerpoint”
• “A common characteristic of the four
remembered slides is that they contained
negative information… negative information is
more memorable in the sense that people tend
to remember more details”
-Dr. Carmen Simon

5. Multi -arts

6. From traditional venues to no Infrastructure (inc. Festivals

7. • Compass tent image

8. Nomadic Freedom

9. POP-UP

10. Physical Dimension Element of Unexpected (Venue etc)

11. Physical Dimension Digital set rendering

12. The Caligari Experience: Case Study Expanded Cinema (more in a mo

13. Eclectic interests No Standard Young Person Dormant Film-lovers?

14. Diversity of
Collaboration
=
Diversity of
Audience

33. GUIDING PRINCIPLES
FOR POP-UP

35. Be imaginative Look for unexpected connections
Look for elements/themes that can be explored thorugh diverse media

36. Cultural tides

37. Vintage Resurgence Holstenwall, Caligari

38. Vintage Resurgence Holstenwall, Caligari

39. Focus on the collaborators Everything else follow

40. Start small Word of Mouth

41. Artistic marketing Grafitti Mural Mini-Cabinets

42. Power of USP in Pop-up …. to attract sponsorship
Dream big! Present solutions (eg. Caligari riggi
Borrowed projectors

43. Pick ONE unifying or leading element

44. Have fun!

45. • www.compasspresents.com
• Chat at lunch or casting@compass-film.co.uk
• The Caligari Experience Touring 2016