Trust Fernando Herboso & Associates To Get It Right!
A Fresh Approach To Selling :
Are you looking to sell your home? Do not know how to do it right? Just sit back, enjoy the benefits, and let us do all the hard work!
In this highly competitive real estate world, finding good buyers for your home is not as easy as it may sound. You need expert advice and someone compatible to handle all the related aspects. When one wants to move on “SOLD” is the only word that matters.
Big, complicated real estate markets like in Maryland, DC & Virginia requires aggressive and fast selling tactics that ensure profitable returns.
Over the years, Fernando Herboso Broker /Owner of Herboso & Associates | Maxus Realty Group has been helping homeowners with profitable and hassle free home selling services that give positive results! Here is how we do it right.
Killer Presentation
Every property is unique and consists of certain strong points that require prominence to get those brownie points during a sale. Fernando Herboso & Associates understand this very well. Our preparations for successful presentation include our emphasis on de-cluttering, needed electrical repairs, staging, instant landscaping, garden maintenance, needed plumbing repairs, mood lighting, carpentry repair, painting and cleaning, and interior decorations strategic placement.
Effective Pricing
In keeping with the property pricing in your area, we deal with proper valuation. Our experience says that ideal pricing should make your house appear a worthwhile buy without putting off prospects because it seems too expensive. Effective price tags generate interest and allow you to make the maximum profits through successful real estate deals.
Successful Promotions
Appropriate advertising is the key to exposure and helping buyers know that your property is available. We are never the ones deny the power of media but look for effective ways to harness its powers in the best interest of our clients. From print media to online advertising every avenue is explored for getting results. Our property promotion portrays your home as the prize catch of the season and this attracts attention from appropriate corners.
Our Wide Network
Our expansive network of agents helps to spread the word out regarding your property and creates the buzzword that hastens selling. Letting your home sit for long times can stall the process therefore we believe in quick closures without compromising on the property value. Our vast reach and relationships with other agencies and buyer database come in handy for such scenarios.
Vast experience
Experience wins over flashiness any day and we believe in this thoroughly. Our years of hands on experience in property selling gives us an edge over our competitors and allow us to make profitable deals in less time. We determine the Unique Selling Points of your house and use it to best advantage.
2. Today’s Goal
• Get to know you better
• Answer all your questions
• Ask you important information
• Determine if we are a match and I am the
agent for you
2 | www.reallynicehomes.com
Fernando Herboso
Fernando Herboso
This template courtesy of BreakthroughBroker.com
3. About me personally
• Location (e.g., “Clarksburg MD)
• Married to (my old neighbor)
• 4 children, (Eric, Lexy, Natalia,
Alejandro)
• Father, Leadership, Business
Soccer Enthusiast, Cars,
Real Estate Investing
Motivational Speaker
3 | www.ReallyNiceHomes.com
Fernando Herboso
Fernando Herboso
This template courtesy of BreakthroughBroker.com
4. About me professionally
Licensed in
Alabama 1990
2000
5
Owned a 30
Top
Washington
unit apt.
1%
Post
Owned & Founded a Short
Appearances
Plus
Sales
new Keller William
2
14
Agent
TV Interviews
Office
In MD
Investment
Move
1
Frederick MD
30-40
Properties Company
National NPR
Monthly Listings
2005
Radio Interview
3
Average
to Florida
Authored 7
businesses
2001
How To eBooks
Received my
Managing
Broker Level of
License
in 1999
4 | www.ReallyNiceHomes.com
Moved to
Maryland in
2003
Founded
Coaching
Program
For Realtors
Recognized as
Top 3% Listing
Agent in
Maryland
during second
year
2014
Founded
Herboso
&
Associates
LLC
Maxus Realty
Group
Fernando Herboso
Fernando Herboso
This template courtesy of BreakthroughBroker.com
5. Tell me about your house
• What drew you to this home when you
bought it?
• What is your favorite feature of this house?
• What do you like about your
neighborhood?
• What are some nearby amenities, such as
restaurants or shopping?
• What don’t you like about it?
5 | www.ReallyNiceHomes.com
Fernando Herboso
Fernando Herboso
This template courtesy of BreakthroughBroker.com
6. Important Questions
• Why are you moving?
THIS INFORMATION
WILL HELP ME
DETERMINE THE BEST
COURSE OF ACTION
AS WE GO THROUGH
THE PROCESS OF
SELLING YOUR HOME.
• How soon do you need to move?
• Is price or timing more important?
• What are you looking for from
your agent?
• Do you anticipate major challenges
in selling your home?
• What will you do if your home doesn’t sell?
6 | www.ReallyNiceHomes.com
Fernando Herboso
Fernando Herboso
This template courtesy of BreakthroughBroker.com
7. My Signature Approach
My Unique Selling Proposition:
“Where honesty and preparation surpass expectations”
A fair approach that will build a long term foundation of trust &
care . . .ultimately developing a long term friendship of
servitude.
7 | www.ReallyNiceHomes.com
Fernando Herboso
Fernando Herboso
This template courtesy of BreakthroughBroker.com
8. My Signature Approach
• I believe in an upfront
no-nonsense approach
to selling real estate
INTERESTING FACT:
OUT OF 670 VIDEOS
I HAVE ONE YOUTUBE
VIDEO THAT HAS BEEN
WATCHED OVER
654,985 TIMES!!!!
• I will tell you if either I or my
company is not the best fit for
your situation
• I will be honest about the pricing
of your property
8 | www.ReallyNiceHomes.com
Fernando Herboso
Fernando Herboso
This template courtesy of BreakthroughBroker.com
9. Why I’m Different
Unique Selling
Proposition
9 | www.ReallyNiceHomes.com
Unique Skills,
Interests,
And
Personal
Background
Ongoing
Training,
Preparation,
Results,
Awards, and
Achievements
Fernando Herboso
Fernando Herboso
This template courtesy of BreakthroughBroker.com
10. Testimonials
What My Clients Say About Me:
These are my favorites because of the history behind it. .
“Fernando,
I'm convinced - you are on a Mission from God!
Keep up the extraordinary work you are doing here on earth.
People need you! In the Real Estate community all over the United States,
INTERESTING
FACT:
We rank #1 on Google
under the search term
“Nice Homes”
in the whole world!!!
you are King and deeply respected.
– Patricia Feager Keller Williams
“In one sentence, you are second to none!"
Greg "Your Freaked Out Client Thank you!
Please see videos and a collection of testimonials in our website
www.reallynicehomes.com/about/
10 | www.ReallyNiceHomes.com
Fernando Herboso
Fernando Herboso
This template courtesy of BreakthroughBroker.com
11. What Does Realtor® Mean?
• Only Real Estate Agents who are
members of the National Association
of Realtors® can use this term.
• Realtors subscribe to a higher code
of ethics.
• Realtors are required to have
additional education.
• I’m a member of the Local, State,
and National Association.
11 www.ReallyNiceHomes.com
Fernando Herboso
Fernando Herboso
This template courtesy of BreakthroughBroker.com
12. About My Organization
We service Maryland, DC and Virginia
We were established 2003
We are locally owned and have roots in
Montgomery, PG and Frederick
Counties
12 | www.ReallyNiceHomes.com
Fernando Herboso
Fernando Herboso
This template courtesy of BreakthroughBroker.com
13. The Price Derivative
Every property will sell and has the potential to sell
quickly, and the price is the No. 1 factor controlling
this outcome.
13 | www.ReallyNiceHomes.com
Fernando Herboso
Fernando Herboso
This template courtesy of BreakthroughBroker.com
14. The Price Derivative
I’m going to ask you to imagine…
this is no longer your home. You
have actually jumped forward in
time and you now live in the home
and the neighborhood where you
plan on moving to next?
14 | www.ReallyNiceHomes.com
Fernando Herboso
Fernando Herboso
This template courtesy of BreakthroughBroker.com
15. About My CMA
• Comparables include sales from all real estate
agents and companies
• I check public records in addition to MLS
• The best measure of value is sold listings
• Active listings demonstrate supply and
competition
• Withdrawn/expired listings usually demonstrate
an overpriced listing.
15 | www.ReallyNiceHomes.com
Fernando Herboso
Fernando Herboso
This template courtesy of BreakthroughBroker.com
16. Marketing Your Property
• What’s Most Important
• Marketing Methodology
• The Digital Age
This template courtesy of BreakthroughBroker.com
17. Marketing Your Property
Much of my marketing starts today, when we agree
on a price for your home. The best marketing in
the world will never sell an overpriced home.
17 | www.ReallyNiceHomes.com
Fernando Herboso
Fernando Herboso
This template courtesy of BreakthroughBroker.com
18. Fact vs. Fiction
• When it comes to online marketing,
many agents will try to convince you
they have the “secret sauce.”
• The fact is, every agent’s listing is
syndicated out by the MLS to
hundreds, if not thousands,
of web sites.
• The fact is, if a buyer is house
shopping online and your home
matches their criteria, it would be
almost impossible for them not to find
your home.
18 | www.ReallyNiceHomes.com
INTERESTING FACT:
We rank #1 on Google
Videos under the search
term “Homes For Sale in
Maryland”
we have 8 out 10
spots!!!
Fernando Herboso
Fernando Herboso
This template courtesy of BreakthroughBroker.com
19. Marketing
• My brand has the following unique
online marketing methods:
– Brand website
– Brand Advertising
• I offer the following unique marketing
methods:
–
–
–
–
–
–
–
Virtual Tours
Professional Photos
Yard Signs
1-800 Call Capture
Flyers
Social Media
Craigslist
19 | www.ReallyNiceHomes.com
Fernando Herboso
Fernando Herboso
This template courtesy of BreakthroughBroker.com
20. Getting Started
Getting started is easy. Once
we have agreed on a price
and I have answered all of
your questions, we have a
little paperwork to complete.
Then I can have your home
on the market in as little as
48 hours.
20 | www.ReallyNiceHomes.com
Fernando Herboso
Fernando Herboso
This template courtesy of BreakthroughBroker.com
21. Thank you!
Selling your home is a big deal
and I take the task very
seriously. The fact that you have
considered me to help you
accomplish this means
the world to me!
21 | www.ReallyNiceHomes.com
Fernando Herboso
Fernando Herboso
This template courtesy of BreakthroughBroker.com
22. Contact Information
•
•
•
•
Cell 240.426.5754 (preferred)
Office 301.246.0001
Fax 888.913.3535
Email:
Fernando@ReallyNiceHomes.com
NOTE: I always check my email and text
messages.
I almost never answer the phone while
showing clients homes but will check
messages frequently.
22 | www.ReallyNiceHomes.com
Fernando Herboso
Fernando Herboso
This template courtesy of BreakthroughBroker.com