Monica is the commercial manager of a construction materials company who faced declining sales and profits during an economic downturn in 2009. She used a direct promotion company called IBC Focus to promote her company's materials on active construction sites. IBC Focus promoters would visit sites, gather contact and project information, and provide reports to Monica's sales team to help target their efforts. This more targeted approach helped Monica's company increase sales during a difficult time when other competitors were struggling.

1. Meet Monica

2. Monica is the commercial manager of a famous construction
materials company

3. Until early 2009
Monica was used to an average construction market growth rate of over
20% per year

4. Monica had a clear perspective …

5. BUT in 2009, news from the construction market became more and more pessimistic
Sales
Liquidities
Profit

6. Marketing budget was reduced drastically

7. Sales people began to panic …
customers complain about liquidity, lack of work, payment delays…

8. Monica had to get better results with less resources …

9. in construction…

10. Promotes you directly on the construction sites

11. How does it work?
IBC Focus takes your promotional materials
on the active construction sites all over Romania….

12. On site, the IBC Focus promoter,
(contact us and we’ll send you a model form)

13. REPORTS
Stage of construction Contact information
Site’s Name and Location
Type of site

14. The type of sites she wants to hit with the campaign:
cu Monica
Industrial
Civil

16. A method that can be measured and provide quick sales results

17. Reports containing information about the sites contacted by Promosantier
Can be efficiently used by sales people…
They contact the projects of interest ... and sale chances
Grow exponentially.

18. While Monica’s competitors don’t know what to do
to get through the “cold season”
Faceti cunostinta cu Monica

19. Monica is preparing to celebrate
the victory

20. Curious to know how Monica
and her team are managing?

21. Contact us and we’ll show you how to increase your sales
By direct promotion on the active construction sites
IBC Focus
Information for Business
and Construction
Tel.: 0264 430013
Fax: 0264 430138
Cluj-Napoca, Deva 1-7 St.
www.promosantier.ro
www.ibcfocus.ro
www.iresearch.ro