The future of apps

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Tijs Vrolix

Barcamp VRT (21/01/12) presentation on the future of apps.

Technologie Business

As advertising shifted towards
services, apps became the
ideal branded utility.

Now here’s the problem: digital
services are limited to ... digital.

People want to be able
to create, touch, hold,
display and gift things.

A physical card is so much
more special than an email.

2012 promises to bring a lot
more examples of this trend.

Yet while we do want to
experience tangible things,
we don’t want to lose the
advantages of digital.

From a digital service to a
digitally enhanced service.

So there it is: the birth
of the remote app.

Apps that let you monitor, control
and optimize digitally enhanced
products and services.

Check http://pinterest.com/tijs/
smart-app-devices/ for updates.

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