Learn to master Google AdWords. Techniques and strategies professionals use every day. Work with a Google AdWords Certified Partner to help your business profit from Google AdWords, avoiding the common areas where advertisers waste money. Personal Google AdWords Training. One day Google AdWords Training Courses.

1. Google AdWords Training
How to Profit from Google AdWords

2. “Antony speaks from experience and
completely engages with you as a
client in order to tailor the best
possible campaign for you.
His knowledge is highly reassuring and
makes me feel very confident for the
future. Very Good!”
Sarah Williams, Woodie & Morris

3. Learn How to Make Google Love You
 Learn to create a profitable AdWords
campaign
 Avoid common pitfalls and areas where
competitors waste money
 Find search terms which produce leads or
sales
 Create great ad copy and excellent
landing pages

4. AdWords Success System
Click
Through
Rate
(CTR)
Keyword
Relevance
Ad Copy
Campaign
Structure
Landing
Pages
Optimisation

5. What Should I Bid On?
 How to find profitable terms to
invest in
 Free tools and how to use them

6. Campaign Structure
 The Importance of Structure
 Producing better results
 Optimising performance

7. Writing Great Ads
 Why ad copy is critical
 Ad copywriting techniques
 Increasing CTR, traffic and
sales
 Using dynamic keyword
insertion

8. AdWords Ad Extensions
 Site Links
 Product Ads
 Seller Ratings
 Location Extensions
 Click to Call

9. User Experience
 Creating great landing pages
increase leads and sales
 Site navigation and search
 How content affects sales
 Effective action calls

10. The Importance of Mobile
 The mobile audience and
behaviour
 Contribution to the Search
Funnel

11. The AdWords Editor
 Bid changes and effective
strategies
 Implementing large-scale
changes effectively
 Analysing campaign
performance

12. Measuring and Increasing Success
 Setting and measuring ROI
 Tracking conversions
 Understanding dimensions;
time, networks, devices and locations
 The critical importance of the Search
Funnel and Impression share

13. Master AdWords:
1 Day Courses
Personal Coaching
1 Day Course: Plenty of Coffee. Lunch
Included. 4 Seats Only.
Personal Coaching: 1hr Online
Meetings. Stay at Your Desk.
For more information
www.tillison.co.uk
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