2. INTRODUCTION
Social Media has rapidly become an emerging part of Corporate America.
Companies can no longer deny the influence of such sites as
Twitter, Facebook and LinkedIn.

3. EMERGENCE OF SOCIAL MEDIA IN THE CORPORATE
WORLD
50 percent of businesses in the U.S. now use websites such as Twitter to
connect and engage existing customers
% Using Social Media
50
0
Using Social Not Using Social
Media Media

4. EMERGENCE OF SOCIAL MEDIA IN THE CORPORATE
WORLD
38 percent of US Companies dedicate up to 20 percent of their marketing
budget to business social networking activity
Budget
Social Media
Other

5. EMERGENCE OF SOCIAL MEDIA IN THE CORPORATE
WORLD
More than 800 million active Facebook users
More than 100 million Twitter users
800
600
400 Facebook
Twitter
200
0
Number of Users(in
Millions)

6. CURRENT SOCIAL MEDIA LANDSCAPE IN THE IT
INDUSTRY
The IT industry has begun heavily relying on Social Media in many ways.
Companies are finding they can get their word or product out in some of
the following ways.
Forums
Facebook
Twitter
LinkedIn
Google+
Foursquare

7. OPPORTUNITIES AND BENEFITS FOR SOUTHERN
TECHNOLOGIES

8. CONCLUSION
Based on the staggering number of users on social media
sites, companies almost certainly can not discount the benefit of using
social networking sites. In the present time, this is the best way to reach
millions if not BILLIONS of people every day.

9. WORKS CITED
Stelzner, Michael. "2011 Social Media Marketing Industry Report."
socialmediaexaminer.com. Social Media Examiner, Apr 2011. Web. 19
Feb 2012.
<http://www.socialmediaexaminer.com/SocialMediaMarketingReport201
1.pdf?9d7bd4>.
. "Infographic: Social Media Statistics For 2012."digitalbuzzblog.com.
DigitalBuzzBlog, 03 Jan 2012. Web. 19 Feb 2012.
<http://www.digitalbuzzblog.com/social-media-statistics-stats-2012-
infographic/>.