37. Media:
Weekly e-mail (90% target group)
Fixed banner position www.zwanger.nl (100% target group)
3 times a year advertisement in ‘Ouders van Nu’ en ‘Kinderen’
Promotion NegenMaandenBeurs
38. Learnings:
Continue media use is important to keep the app under attention of
the target group
Succesful launch and updates keep the app high ranked in the store
Involvement with the product is important, also months after launch
of the app!
Take bugs and feedback of users serious