How mobile is transforming our media industry as we know it

1. Masterclass Digital Marketing & Communication
Tim Akkerman
Business Developer Mobile

17. Mobile growth

18. NU.NL MOBILE PAGEVIEWS
700,000,000
525,000,000
BlackBerry
Nokia
350,000,000
Windows
iPad
Android
iPhone
Site on Mobile
175,000,000 Mobile site
0
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©Sanoma
Media

24. Mobile first

25. 2010: Start developing
2011: Planet of the Apps
2012: Growth
2013: Monetization

27. “you press the button, we do the rest”

28. INSTAGRAM!

29. INSTAGRAM! BUT WHERE WAS KODAK?

30. INSTAGRAM! BUT WHERE WAS KODAK?

31. INSTAGRAM! BUT WHERE WAS KODAK?
“you press the button, we do the rest”
Slogan launch first Kodak in 1888

32. INSTAGRAM! BUT WHERE WAS KODAK?
“Photographs used to be the item people would run into a burning building
to go retrieve. Today a mobile phone has replaced that.”
Jeffrey Hayzlett, CMO Kodak, 2010

33. INVENTION VS INNOVATION
Invention is the "creation of a product or introduction of a
process for the first time." Thomas Edison was an inventor.
Innovation happens when someone "improves on or
makes a significant contribution" to something that has
already been invented. Steve Jobs was an innovator.

34. INVENTION VS INNOVATION
THOMAS EDISON, 1879 ANTON PHILIPS 1922

41. Walk the road together

49. Sanoma Content Library

50. Research

51. tablet
computer 5%
phone 45% overall
50% overall views
overall views
views
In the morning, relative People reading on computers iPad readers read more news
readership across all three consumer their greatest share of on the device at night than
platforms ramps up quickly online news that way during the day during other times of day
10%
8%
7%
5%
3%
2%
0%
6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23

53. Product
©Sanoma
Media Ontwikkeling: 16 maanden Ontwikkeling: 3 maanden

54. Product
©Sanoma
Media Unique visitors p/m: 2.300 Unique visitors p/m: 35.000

55. BUT THERE IS MORE TO COME

56. SECOND SCREEN

57. THIRD SCREEN

58. FOURTH SCREEN

59. MULTIPLE SCREEN

60. THE NEW MULTI SCREEN WORLD

61. Today 90% of our media consumption occurs in
front of a screen. As consumers balance their
time between smartphones, tablets, PCs and
Televisions, they are learning to use these
devices together to achieve their goals.

66. MORE DEVICES WILL FOLLOW... RAPIDLY

73. 2054

75. THE FUTURE IS ALWAYS CLOSER THAN YOU THINK

76. HTTP://WWW.SKOFTEN.NET/INDEX/VIDEO/MOBIEL_BELLEN_IN_1999

77. “IT'S ONLY WHEN THE TIDE GOES OUT
YOU LEARN WHO'S BEEN SWIMMING NAKED”
THANKS