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Social Media, Learning… and the
‘Always On Generation’
Steve Wheeler
@timbuckteeth
Plymouth University
Can we predict the Future...?
http://westernfrontierblog.wordpress.com/
“One day every town in America will have a
telepho...
The First Mobile Phone
Photo by Steve Wheeler
http://thesocietypages.org/cyborgology
“Nearly all men
can stand
adversity, but if
you want to test a
man's character,
giv...
Image source: http://www.masterlink.com/blog
“This is for everyone” London 2012
“The future is already here — it's just not
very evenly distributed” – William Gibson
http://intergalacticrobot.blogspot.c...
Ubiquitous Connectivity
ccSteveWheeler,UniversityofPlymouth,2010
http://i.imwx.com
User Generated Content
SteveWheeler,UniversityofPlymouth,2013
http://www.flickr.com/photos/hugovk/3945049632/
Sentiment tracking
“If you think of the Web mainly as a
place to ‘look up things’, you are
missing the point”.
– Alec Couros (2012)
SteveWhee...
“Where digital
communication has
fractured the tyranny of
distance and computers
have become pervasive and
ubiquitous, ide...
Source: http://commons.wikimedia.org/wiki/File:Maslow's_Hierarchy_of_Needs.svg
Abraham Maslow
Hierarchy of Human Needs
Source: http://johnantonios.com/2010/02/06/the-social-media-hierarchy-of-needs/
http://www.slideshare.net/courosa/why-social-networks-matter
Global
Social
Personal
SteveWheeler,UniversityofPlymouth,2013
http://scoop.intel.com/what-happens-in-an-internet-minute/
Social Media use in 2013
Sources from service providers and also http://econsultancy.com
3.5 Billion views/day
70 hours/mi...
http://www.slashgear.com/babys-first-ipad-24121114/
“The average digital
birth of children
happens at about six
months.”
S...
Learners taking notes
Photo: Lori Cullen
SteveWheeler,UniversityofPlymouth,2013
http://www.flickr.com/photos/56155476@N08/5667863948/
SteveWheeler,UniversityofPlymouth,2013
Power users 14%
Ordinary users 27%
Irregular users 14%
Basic users 45%
Source: Kennedy et al (2010) Beyond Digital Natives...
http://truedantalion.blogspot.co.uk/2011/09/silver-surfers.html
Digital Residents or Visitors?
SteveWheeler,UniversityofPl...
http://www.howtoee.com/tips-about-friendship-at-work/
http://jiscrsc.jiscinvolve.org/wp/files/2013/04/digvis-digres.png
“W...
Personal Learning Networks
Photo by Steve Wheeler
SteveWheeler,UniversityofPlymouth,2013
http://web.media.mit.edu/~papert/
“I am convinced
that the best
learning takes
place when the
learner takes
charge.”
– Sey...
CHALLENGE
SKILLSLow High
LowHigh
Anxiety
Boredom
SteveWheeler,UniversityofPlymouth,2013
Adapted from: Csikszentmihalyi (19...
CHALLENGE
SKILLSLow High
LowHigh
Anxiety
Boredom
SteveWheeler,UniversityofPlymouth,2013
Adapted from: Csikszentmihalyi (19...
Beyond my reach
What I can learn with help
(ZPD)
ZPD and scaffolding
What I can
learn on my
own
Technology and toolsKnowle...
CHALLENGE
SKILLSLow High
LowHigh
Anxiety
Boredom
SteveWheeler,UniversityofPlymouth,2013
Adapted from: Csikszentmihalyi (19...
Celebration
One tribe or many?
http://www.zimbio.com
Costume echo = group identity
http://commons.wikimedia.org
SteveWheeler,UniversityofPlymouth,2013
Postural echo
=
Identification
http://www.leifjeffers.com
SteveWheeler,UniversityofPlymouth,2013
Tribal Nature of New Media
“New media ... have
made our world into a
single unit...
The world is now like a
continually so...
“Twitter and blogs ...
contribute an entirely
new dimension of
what it means to be a
part of a tribe. The
real power of tr...
“The internet eliminates
geography. This means
that there are now more
tribes: smaller tribes,
influential tribes, and
tri...
Digital Tribes and Virtual Clans
There is one digital
tribe ... But there are
may subsets of this
large digital tribe –
wh...
http://www.phillwebb.net
Totems
“It is easier to
project your
feelings of awe
towards a totem
than something as
complex as...
Digital Totems?
• Gathering places
• Rituals and rules
• Celebration and fun
• Transmission of customs,
social mores and v...
Digital Totems
For digital tribes
... their totems
are their social
networking tools
within the World
Wide Web.
http://www...
Wikipedians
(Deletionism + Exclusionism) /Inclusionism =
Source: http://meta.wikimedia.org/wiki/Darwikinism
Survival
of th...
Flickrites and Facebookers
http://www.travel-images.com http://www.coal-is-dirty.com
SteveWheeler,UniversityofPlymouth,2013
Smart Mobs
http://www.ischool.berkeley.edu
“Smart Mobs consist
of people who are able
to act in concert even
if they don’t...
Flash mobs
http://idirekt.cz
The power of txting to organise collective action
SteveWheeler,UniversityofPlymouth,2013
SteveWheeler,UniversityofPlymouth,2013
Image source: http://www.sportsnetworker.com
‘Some get
fans, and
some get
fines’
Source: http://www.espncricinfo.com/england-v-west-indies-2012/content/story/566001.html
Source: http://www.telegraph.co.uk/sport/football/
SteveWheeler,UniversityofPlymouth,2013
“Lee Harvey and the Wailers”
(Lee Harvey did not jam alone)
http://www.myspace.com/hsu/photos/6850630
SteveWheeler,Univers...
“60% of all Internet
pages contain
misleading
information.”
- Thomas Edison
We need ‘digital wisdom’
SteveWheeler,Universi...
language
personal data
language
Managing identity
name
images
netiquette
reputation
avatar interaction
privacy
identity
le...
We all need new ‘literacies’
• Social networking
• Privacy maintenance
• Identity management
• Creating content
• Organisi...
“Knowledge that
is acquired under
compulsion
obtains no hold
on the mind.”
- SocratesPlato
http://www.fotopedia.com/items/...
“All too often today
we are giving
young people cut
flowers when we
should be teaching
them to grow their
own plants.”
- J...
Thank you
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Social Media, Learning ... and the 'Always On' Generation

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This presentation is a keynote presented at the Future of Sport Conference, held at Northampton University on 12 June, 2013.

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  • [There are no digital natives. We are all in this together #ICL2012]
  • Transcript of "Social Media, Learning ... and the 'Always On' Generation"

    1. 1. Social Media, Learning… and the ‘Always On Generation’ Steve Wheeler @timbuckteeth Plymouth University
    2. 2. Can we predict the Future...? http://westernfrontierblog.wordpress.com/ “One day every town in America will have a telephone!” -U.S. Mayor (c 1880)
    3. 3. The First Mobile Phone
    4. 4. Photo by Steve Wheeler
    5. 5. http://thesocietypages.org/cyborgology “Nearly all men can stand adversity, but if you want to test a man's character, give him an iPhone.” - Abraham Lincoln (on the ‘selfie’) SteveWheeler,UniversityofPlymouth,2013
    6. 6. Image source: http://www.masterlink.com/blog “This is for everyone” London 2012
    7. 7. “The future is already here — it's just not very evenly distributed” – William Gibson http://intergalacticrobot.blogspot.co.uk/2012/06/helen-oloy.html
    8. 8. Ubiquitous Connectivity ccSteveWheeler,UniversityofPlymouth,2010 http://i.imwx.com
    9. 9. User Generated Content
    10. 10. SteveWheeler,UniversityofPlymouth,2013 http://www.flickr.com/photos/hugovk/3945049632/ Sentiment tracking
    11. 11. “If you think of the Web mainly as a place to ‘look up things’, you are missing the point”. – Alec Couros (2012) SteveWheeler,UniversityofPlymouth,2013
    12. 12. “Where digital communication has fractured the tyranny of distance and computers have become pervasive and ubiquitous, identification through digital mediation has become the new cultural capital”. - Wheeler (2009) Digital cultural capital – Membership of the Tribe http://www.coreideas.com.au/ SteveWheeler,UniversityofPlymouth,2013
    13. 13. Source: http://commons.wikimedia.org/wiki/File:Maslow's_Hierarchy_of_Needs.svg Abraham Maslow Hierarchy of Human Needs
    14. 14. Source: http://johnantonios.com/2010/02/06/the-social-media-hierarchy-of-needs/
    15. 15. http://www.slideshare.net/courosa/why-social-networks-matter Global Social Personal SteveWheeler,UniversityofPlymouth,2013
    16. 16. http://scoop.intel.com/what-happens-in-an-internet-minute/
    17. 17. Social Media use in 2013 Sources from service providers and also http://econsultancy.com 3.5 Billion views/day 70 hours/minute >400 Million SteveWheeler,UniversityofPlymouth,2013
    18. 18. http://www.slashgear.com/babys-first-ipad-24121114/ “The average digital birth of children happens at about six months.” SteveWheeler,UniversityofPlymouth,2013 Courtesy of Steve Anderson
    19. 19. Learners taking notes Photo: Lori Cullen SteveWheeler,UniversityofPlymouth,2013
    20. 20. http://www.flickr.com/photos/56155476@N08/5667863948/ SteveWheeler,UniversityofPlymouth,2013
    21. 21. Power users 14% Ordinary users 27% Irregular users 14% Basic users 45% Source: Kennedy et al (2010) Beyond Digital Natives and Immigrants: Exploring types of net generation students, Journal of Computer Assisted Learning, 26 (5). n = 2096, mean age range 17-23 years SteveWheeler,UniversityofPlymouth,2013
    22. 22. http://truedantalion.blogspot.co.uk/2011/09/silver-surfers.html Digital Residents or Visitors? SteveWheeler,UniversityofPlymouth,2013
    23. 23. http://www.howtoee.com/tips-about-friendship-at-work/ http://jiscrsc.jiscinvolve.org/wp/files/2013/04/digvis-digres.png “We all fall somewhere along a continuum between Digital Visitor and Digital Resident, from very occasional online interaction, like accessing your bank account, to the evolution of a complex online presence through a variety of platforms.” – Judy Bloxham (JISC, 2013) Digital Residents, Digital Visitors (White & Le Cornu, 2011) SteveWheeler,UniversityofPlymouth,2013
    24. 24. Personal Learning Networks Photo by Steve Wheeler SteveWheeler,UniversityofPlymouth,2013
    25. 25. http://web.media.mit.edu/~papert/ “I am convinced that the best learning takes place when the learner takes charge.” – Seymour Papert SteveWheeler,UniversityofPlymouth,2013
    26. 26. CHALLENGE SKILLSLow High LowHigh Anxiety Boredom SteveWheeler,UniversityofPlymouth,2013 Adapted from: Csikszentmihalyi (1991)
    27. 27. CHALLENGE SKILLSLow High LowHigh Anxiety Boredom SteveWheeler,UniversityofPlymouth,2013 Adapted from: Csikszentmihalyi (1991) and Killi (2009) P1 P2 P3 P4
    28. 28. Beyond my reach What I can learn with help (ZPD) ZPD and scaffolding What I can learn on my own Technology and toolsKnowledgeable others SteveWheeler,UniversityofPlymouth,2013
    29. 29. CHALLENGE SKILLSLow High LowHigh Anxiety Boredom SteveWheeler,UniversityofPlymouth,2013 Adapted from: Csikszentmihalyi (1991) and Killi (2009)
    30. 30. Celebration One tribe or many? http://www.zimbio.com
    31. 31. Costume echo = group identity http://commons.wikimedia.org SteveWheeler,UniversityofPlymouth,2013
    32. 32. Postural echo = Identification http://www.leifjeffers.com SteveWheeler,UniversityofPlymouth,2013
    33. 33. Tribal Nature of New Media “New media ... have made our world into a single unit... The world is now like a continually sounding tribal drum. Media point us away from individual man and toward tribal man.” - Marshall McLuhan (1960)metapedia.com SteveWheeler,UniversityofPlymouth,2013
    34. 34. “Twitter and blogs ... contribute an entirely new dimension of what it means to be a part of a tribe. The real power of tribes has nothing to do with the Internet and everything to do with people.” Internet Tribes “A tribe needs a shared interest and a way to communicate.” SteveWheeler,UniversityofPlymouth,2013
    35. 35. “The internet eliminates geography. This means that there are now more tribes: smaller tribes, influential tribes, and tribes that could never have existed before.” - Seth Godin http://nedgrace.files.wordpress.com Tribes SteveWheeler,UniversityofPlymouth,2013
    36. 36. Digital Tribes and Virtual Clans There is one digital tribe ... But there are may subsets of this large digital tribe – what we can term ‘virtual clans’. - Wheeler (2009) SteveWheeler,UniversityofPlymouth,2013
    37. 37. http://www.phillwebb.net Totems “It is easier to project your feelings of awe towards a totem than something as complex as the tribe.” - Emile Durkheim SteveWheeler,UniversityofPlymouth,2013
    38. 38. Digital Totems? • Gathering places • Rituals and rules • Celebration and fun • Transmission of customs, social mores and values (storytelling) • = Tribal identity • = Social networks http://www.flickr.com/photos/jcbwalsh/3412625028/ Source: Wheeler (2009) Digital Tribes SteveWheeler,UniversityofPlymouth,2013
    39. 39. Digital Totems For digital tribes ... their totems are their social networking tools within the World Wide Web. http://www.faqs.org Source: Wheeler (2009) Digital Tribes SteveWheeler,UniversityofPlymouth,2013
    40. 40. Wikipedians (Deletionism + Exclusionism) /Inclusionism = Source: http://meta.wikimedia.org/wiki/Darwikinism Survival of the fittest content SteveWheeler,UniversityofPlymouth,2013 Darwikinism
    41. 41. Flickrites and Facebookers http://www.travel-images.com http://www.coal-is-dirty.com SteveWheeler,UniversityofPlymouth,2013
    42. 42. Smart Mobs http://www.ischool.berkeley.edu “Smart Mobs consist of people who are able to act in concert even if they don’t know each other. [They can] cooperate in ways never before possible.” Rheingold, H. (2002) Smart Mobs: The Next Social Revolution. Cambridge, MA: Perseus Books. The ‘Thumb Tribe’ – one thumb signalling SteveWheeler,UniversityofPlymouth,2013
    43. 43. Flash mobs http://idirekt.cz The power of txting to organise collective action SteveWheeler,UniversityofPlymouth,2013
    44. 44. SteveWheeler,UniversityofPlymouth,2013
    45. 45. Image source: http://www.sportsnetworker.com ‘Some get fans, and some get fines’
    46. 46. Source: http://www.espncricinfo.com/england-v-west-indies-2012/content/story/566001.html
    47. 47. Source: http://www.telegraph.co.uk/sport/football/
    48. 48. SteveWheeler,UniversityofPlymouth,2013
    49. 49. “Lee Harvey and the Wailers” (Lee Harvey did not jam alone) http://www.myspace.com/hsu/photos/6850630 SteveWheeler,UniversityofPlymouth,2013
    50. 50. “60% of all Internet pages contain misleading information.” - Thomas Edison We need ‘digital wisdom’ SteveWheeler,UniversityofPlymouth,2013
    51. 51. language personal data language Managing identity name images netiquette reputation avatar interaction privacy identity legacy reputation name privacy images interaction LOL – let’s post this up on Facebook SteveWheeler,UniversityofPlymouth,2013
    52. 52. We all need new ‘literacies’ • Social networking • Privacy maintenance • Identity management • Creating content • Organising content • Reusing and repurposing • Filtering and selecting • Self broadcasting • Transliteracy http://www.mopocket.com/ SteveWheeler,UniversityofPlymouth,2013
    53. 53. “Knowledge that is acquired under compulsion obtains no hold on the mind.” - SocratesPlato http://www.fotopedia.com/items/flickr-713124904 SteveWheeler,UniversityofPlymouth,2013
    54. 54. “All too often today we are giving young people cut flowers when we should be teaching them to grow their own plants.” - John W Gardner http://www.freedigitalphotos.net/image/s_flowers-lost-gardens-of-heligan.jpg http://www.newcastle.edu.au The future? SteveWheeler,UniversityofPlymouth,2013
    55. 55. Thank you
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