SMAC is the culmination of Social, Mobile, Analytics and Cloud. IT organizations are facing significant pressure to remain relevant by contributing to top-line growth. Line of Business (LOB) leaders are looking for ways to leverage SMAC to catapult opportunities by creating stronger relationships with existing customers and adding new customers. Cloud becomes the single largest significant level for IT organizations to pull during this evolutionary period. Organizations need to understand the value of SMAC, how to leverage it and where to get started.

1. Leveraging SMAC for
Business Growth & Agility
Enterprise Cloud Forum | Monte Carlo, Monaco
Tim M. Crawford | AVOA | @tcrawford
27 May 2014

2. The Anthropology of IT
2

3. Changing the Game
Complexity
Changing the Business
Rules
Business Centric
3
Source: http://www.computerhistory.org/

4. The Evolution of IT
Significant Changes Through Time
4
Source: Wikipedia, Google, VMware

5. The SMAC Opportunity

6. Analytics
Cloud Mobile
Social
All About
SMAC
Business-centric and
customer engaging.
SMAC
6

7. Social by the Numbers
Instagram
200m Users
98% Mobile
Pinterest
70m Users
75% Mobile
LinkedIn
187m Users
41% Mobile
Google +
300m Users
7% Mobile
Twitter
255m Users
78% Mobile
Facebook
1.2b Users
51% Mobile
*Active Users

8. Social Data Streams
Twitter
400m tweets
per day
Facebook
4.75b content
items per day
Facebook currently houses more than
250 petabytes of data with .5 petabytes
of new data arriving every day.

9. Mobile Evolution
New
Technology
Specialized
Devices
Integrated
Devices

10. Growth from Mobile

11. The Data Tsunami
By 2020 total data = 40zb
or 5,200gb for every man,
woman and child on earth
The Four V’s of Data
Data Gravity
Automation & Visualization
Internet of Things (IoT)

12. IoT’s Impact on Data
114 Boeing
787’s Globally
607 Boeing
737’s in SWA
Fleet
40pb/ day 256pb/ day

13. The Cloud Lever
Single largest
opportunity for IT
Stages of Maturity
Public, Private or
Hybrid?
Importance of DevOps
IaaS
PaaS
SaaS
Differentiation
Cost

14. Changing the Role of IT

15. IT is About Value Creation
Business Centric
Customers are not
Internal Users
IT Enables New Business
Opportunities
15Source: Forbes
“If I had asked people
what they wanted, they
would have said faster
horses.” -Henry Ford

16. Customer Engagement
Engaged customers purchase 70% more
Personal &
Specific
New Methods
(Social/ Mobile)
Response is
near real-time
Balancing
Automation

17. Analytics
Cloud Mobile
Social
All About
SMAC
Business-centric and
customer engaging.
SMAC
17

18. References
AVOA | http://avoa.com/
Twitter: @tcrawford
Are Enterprises Prepared for the Data
Tsunami?
Book: the Big Switch (Nicholas Carr)
Book: The Digital Edge: Exploiting
Information and Technology for Business
Advantage. (Mark McDonald)
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