1. Beyond the Last Click: Making the most of your Search, Social and Display Opportunities Tim Cross Display Advertising Manager Martin Dinham Sales Director
13. Attribution Attribution modelling and full path-to-conversion analysis are a bit like teenage sex - everyone says they're doing it but hardly anyone is and those that are aren't doing it very well...
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18. SSP, DSP, RTB, WTF? The platform is only part of the solution..
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21. Where is your budget really going? I already use exchanges... I already use networks...
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25. Ok – so let’s recap What am I actually trying to say here...
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27. Thank you for listening! If you have any further questions please feel free to contact us [email_address] [email_address]