The document tells the story of how many companies unsuccessfully tried to use the same complex web content management system (CMS) for both their internal intranet and public internet sites. This led internal line of business users to find the CMS too complicated, resulting in outdated and incomplete intranet content. It also describes how separate collaborative software platforms later fragmented users' attention and content across multiple systems. The document argues that internet and intranet require different CMS and that separate communication and collaboration platforms weaken both and cause fragmentation issues.