Dealing with Google whilst building a marketing plan around people. Advice on things ecommerce sites should focus on in order to maximise SEO activity.

1. SEO For Ecommerce
(Google & People)
Author: Tim Grice (@tim_grice)
www.branded3.com

2. Your strategy is NOT to compete

3. &

4. Google = Guidelines
People = Actions

5. Google want to
understand People

6. Algorithms to help eliminate manipulation
Content for SEO
(Panda)
Links for SEO
(unnatural links)
More Links for SEO
(Penguin)

7. Generic Content
Spam links
Spun Content Blog Networks
Stuffed Keywords
Link Farms
People don’t want this…

8. Demonstrations
Answers
Insight Reasons
Recommendations
Clarity
People want this…

9. Google isn’t perfect
Which means we still need SEO

10. Let’s talk Google

11. Content
Be Unique

12. Product news and reviews

13. Descriptions need more thought!

14. Video Content?

15. Why are you not using rich snippets?

16. Pagination

17. Google recommend view all

18. Page speed an issue?

19. No index?
Canonical?

20. Links
Yes, they’re still important

21. You have too many product pages to scale link building!
1#Don’t Force It

22. Selling stuff doesn’t make you worth linking to.
2#Be Worthy

23. In your site, in your customers, in your content.
3#Invest

24. Let’s talk People

25. Google
PeopleSEO

26. Attribution
What channels are people using?

27. How much is each channel worth?

28. 5 times more valuable!

29. Understand conversion paths and optimise for revenue.

30. Data
What are people looking for?

31. Where are people engaging? Are there any gaps?

32. VS.
Are you
serving the
right content
to the right
people?

33. Where are conversations happening?

34. What do people care about?

35. Content
Why you need to invest

36. Discover Consider Act
Can sometimes be too much
focus here

37. 1#Discovery

39. 2#Consideration

40. ConsiderationReviews
Case
Studies
Benefits
Delivery
Info
Added
Value

41. Invest in content,
or let someone
else influence
your customers.

42. Don’t Forget Mobile

43. 100% Growth in 1 year.

44. How many people are not engaging with you?

45. Get Responsive

46. “To help and support
businesses by creating
engaging, effective, and
visible digital experiences
that fuel business growth.”

47. Questions
tim.grice@branded3.com
@tim_grice
www.branded3.com