This white paper slide deck presents the increasing problem if icon organization, management and access of touchscreen mobile devices, and presents a system for solving the problem.

1. Improving
Organiza(on
and
Access
of
Icons
on
Smartphones
1

2.
Current
methods
for
organizing
icons
on
smartphones
• The
current
methods
for
organizing,
managing
and
accessing
icons
on
smartphones
(and
other
devices)
include
–
Arrays
of
icons
–
Folders
of
icons
–
Lists
–
Tiles
©
Yuvee,
Inc.
All
rights
reserved.
2

3.
Why
these
methods
aren’t
good
now
•
None
of
these
work
well
on
small
screen
mobile
devices
for
many
reasons
– Icons
• up
to
16
icons
appear
per
“desktop”
page
on
the
iPhone
• smartphones
with
larger
screens
can
have
more
than
16
• smartphone
users
frequently
have
5
or
more
pages
of
icons,
even
using
folders
of
icons
• icons
can
open
apps,
websites,
documents
and
folders
of
icons
• icon
folders
can
contain
up
to
12
or
more
icons
• the
long
press
and
drag
system
of
moving
icons
is
unwieldy,
and
gets
less
so
as
more
icons
and
folders
are
added
• this
icon
system,
even
with
a
highly
proficient
and
organized
user,
tends
to
bury
many
apps
in
less-­‐visited,
crowded
and
hard-­‐to-­‐see
areas
– Folders
• tend
to
hide
icons,
so
users
forget
what
is
in
them
• folders
tend
to
pile
up
rapidly,
so
there
are
too
many
of
them,
even
for
a
single
category
of
icon
• when
viewed
in
“closed”
folders,
icons
are
so
small
that
they
are
close
to
unreadable
– Lists
• lists
of
apps,
websites,
folders,
etc
is
cumberson
on
PC/laptop
size
screens,
let
alone
on
small
screen
mobile
devices
• list-­‐based
environments
sQll
exist,
but
have
been
replaced
in
many
of
the
most-­‐used
contexts
by
icon-­‐based
GUI
• the
organizaQon
of
lists
is
unwieldy
for
app,
folder
and
website
icons/names
…
what
order
is
the
list
in
…
alphabeQcal,
Qme
prefernce,
usage
preference,
…?
– Tiles
• it
is
too
early
to
know
whether
users
will
find
Qles
easy
• even
with
Qles,
there
are
mulQple
issues
that
parallel
those
idenQfied
above,
such
as
how
many
Qles
are
workable
given
the
number
of
apps,
etc,
and
(b)
Qles
frequently
just
lead
to
icons,
lists,
etc.
thereby
only
pushing
the
problem
one
layer
down
3

4.
Touchscreen
clu?er
is
growing
worse
• The
problem
of
touchscreen
cluYer
is
growing
worse
because
the
number
of
icons
is
growing
rapidly
• Icons
are
used
for
apps,
websites,
folders,
documents,
etc.
• Please
read
our
earlier
"The
Problem
of
Touchscreen
CluYer”
white
paper
at
Slideshare.net
hYp://www.slideshare.net/Qmhigg/the-­‐incredible-­‐shrinking-­‐search-­‐results-­‐page-­‐82009
• The
organizaQon
of,
and
interacQon
among,
icons
across
devices
is
inconsistent
• for
instance,
touchscreen
smartphone
icons
are
organized
and
controlled
differently
from
icons
on
PC/laptop
desktops
4

5.
SoluQon:
a
“Hub”
and
“Category”
system
• Give
users
a
simple
means
to
organize
and
access
all
their
icons
• Icons
of
any
kind
are
organized
and
viewable
in
a
“Hub”
and
“Category”
system
– Hubs
are
always
viewable,
and
are
organized
in
a
scrolling
column
– Categories
within
Hubs
are
viewable
whenever
a
user
selects
a
“Hub”,
and
are
organized
in
their
own
scrolling
column
– a
combinaQon
of
a
click
on
a
Hub
and
a
click
on
a
Category
defines
a
set
of
“icon
results”
• CreaQng
a
– highly
scalable
system
that
is
instantly
understood
and
usable
– with
every
icon
viewable
and
accessible
with
a
scroll
and
a
click
or
two
• Our
brand
name
for
this
patented
technology
is
“NeoKeys”
– for
a
list
of
currently
issued
patents,
visit
www.yuvee.com
©
Yuvee,
Inc.
All
rights
reserved.
5

6. Example:
WebHub.mobi
•
We
have
implemented
this
“Hub”
and
“Category”
system
– in
a
cloud
applicaQon
for
mobile
and
other
device
– that
is
named
WebHub™
– that
is
available
at
www.webhub.mobi
• WebHub
is
opQmized
on
small
screen
mobile
devices
to
connect
users
and
websites
beYer
than
any
other
system
– WebHub
moves
away
from
the
list-­‐based
organizaQon
of
search
results
that
is
used
by
Google,
Bing,
etc.,
and
also
away
from
list/index
based
bookmarking
paradigms
used,
for
instance,
by
many
browsers
– for
more
on
WebHub,
please
read
our
white
papers
“What
is
WebHub?”
and
“What
is
a
connecQon
engine?”
(coming
soon)
• Youtube
channel
for
WebHub
intro
and
tutorial
videos
www.youtube.com/users/webhubdotmobi
©
Yuvee,
Inc.
All
rights
reserved.
6

7. Try
www.webhub.mobi
WebHub
• is
free
• is
private
• will
change
your
mobile
search
and
surfing
• enhances
your
mobile
Web
lifestyle
• unifies
your
cross-­‐device
lifestyle
• creates
a
personalized
web
experience
across
all
your
surfing
devices
• demonstrates
a
beYer
icon
system
©
Yuvee,
Inc.
All
rights
reserved.
7

8. Design
Principles
• NeoKeys
and
WebHub
implement
exactly
the
principle
underlying
the
only
user
experience
design
that
works
on
small
screen
mobile
① show
the
user
ONLY
what
the
user
needs
at
the
Qme
the
user
needs
it,
and
② give
the
user
a
simple,
fast
way
of
switching
among
what
the
user
needs
©
Yuvee,
Inc.
All
rights
reserved.
8

9.
How
“Hubs”
and
“Categories”
work
in
pictures
• Scrolling
column
of
“Hubs”
• Currently
showing
the
following
“app”
Hubs
§ Game
Apps
§ News
Apps
§ Travel
Apps
§ Camera
Apps
• Game
Apps
Hub
is
currently
acQve,
meaning
§ it
was
selected
by
the
user
§ the
lem
hand
column
(“Categories”)
show
Qtles
of
categories/groupings
of
the
user’s
game
apps
§ the
middle
“icon”
keys
show
the
games
within
the
currently
acQve
“category”
key
that
is
labeled
“Game
1”
• Every
“Hub”
has
a
set
of
lem
hand
column
“Category”
keys
that
show
only
when
a
“Hub”
is
selected
©
Yuvee,
Inc.
All
rights
reserved.
9

10.
How
“Hubs”
and
“Categories”
work
in
pictures
• Scrolling
column
of
“Categories”
• Currently
showing
the
following
“Categories”
within
“Game
Apps”
Hub
§ Game
1
§ Game
2
§ Game
3
§ Game
4
• “Game
1”
category
is
currently
acQve,
meaning
§ it
was
selected
by
the
user
§ the
middle
“icon”
keys
show
the
games
within
the
currently
acQve
“category”
key
that
is
labeled
“Game
1”
©
Yuvee,
Inc.
All
rights
reserved.
10

11.
How
“Hubs”
and
“Categories”
work
in
pictures
• A
set
of
icons
(for
apps,
websites,
documents,
videos,
music,
etc)
• In
this
example,
the
icons
are
showing
a
set
of
game
app
icons
because
the
user
has
selected
(1)
“Game
Apps”
Hub
and
(2)
the
“Game
1”
category
within
that
Hub
…
and
the
icons
for
these
apps
have
been
allocated
to
appear
in
that
context
©
Yuvee,
Inc.
All
rights
reserved.
11

12.
Works
across
all
types
of
icons
• Any
and
all
types
of
icons
can
be
efficiently
organized
and
accessed
using
this
Hub
and
Category
system
§ Icons
can
be
for
any
or
all
of
apps,
websites,
documents,
media,
tv
shows,
tv
channels,
etc.
§ “powered
by
NeoKeys”
§ patents
issued
and
pending
in
US
and
overseas
©
Yuvee,
Inc.
All
rights
reserved.
12

13. More
White
Papers
• What
is
WebHub.mobi?
(coming
soon)
• What
is
a
connecQon
engine?
(coming
soon)
• What
is
PiQ?
• The
Importance
of
Patent-­‐Protected
DifferenQators
to
Mobile
Device
Manufacturers
• Topics
in
innovaQon
in
mobile
technology
by
Yuvee
• NeoKeys
–
How
it
works
and
why
it
is
criQcal
to
touchscreen
devices
• What
is
the
NeoKeys
Mixed
Media
Keypad?
• The
Challenge
of
Touchscreen
CluYer
(or
Making
Mobile
Screens
Big)
• The
Non-­‐Subscriber
Revenue
ImperaQve
–
ROI
on
Telecoms
CapEx
• Richness+Simplicity:
The
Holy
Grail
of
Mobile
UI
• Yuvee
-­‐
Mobile
User
Experience
Conference
–
UX
Designers’
Den
Slides
• MoneQzing
the
Keypad
Real
Estate
on
Mobile
Devices
• The
Changing
Face
of
User
Input
on
Mobile
Devices
• Compound
versus
Elemental
Devices
–
New
Mobile
Device
Market
Strategies
• The
Incredible
Shrinking
Search
Results
Page
• Dynamic
Keypads:
Terminology
©
Yuvee,
Inc.
All
rights
reserved.
13

14. Where
to
Read
the
White
Papers
• www.yuvee.com/prWhitePapers.php
• www.slideshare.net
and
www.scribd.com
• Tim
Higginson s
profile
on
www.linkedin.com
• Find
them
using
a
Google,
Bing
or
other
search
©
Yuvee,
Inc.
All
rights
reserved.
14

15. About
Yuvee
• Yuvee
– owns a global patent portfolio in mobile
– develops and operates www.webhub.mobi
– designs, develops and licenses innovation in mobile and
converged device user experiences that make the next
generation mobile and converged lifestyle effortless and
immersive, including the mobile Web and apps
– provides advisory services in multiple areas relating innovation
and the mobile and converged and cross-device user experience
• Contact: Tim Higginson at info@yuvee.com
Patents issued and pending – see lists at www.yuvee.com.
Yuvee, PiQ, WebHub and NeoKeys are trademarks of Yuvee, Inc.
Other trademarks are the property of their respective owners. No relationship or endorsement is intended or implied.
©
Yuvee,
Inc.
All
rights
reserved.
15