This is a press release about Yuvee's showcase at MIT's Emerging Technology Conference

1. FOR IMMEDIATE RELEASE:
Yuvee Introduces Two Products at MIT’s Emerging Technologies Conference in Boston
on September 29-30 That Make Consumer Electronics Easy for the Everyday Person.
September 22, 2004, Chicago, Illinois. Yuvee will showcase its technology at the MIT Emerging
Technologies Conference, having been selected by a panel of industry experts as one of the leading
innovators of 2004. Yuvee’s advanced manual interfaces give the user control over all aspects of the
technology they buy, with no complicated manuals and advanced training.
Mobile phones and other consumer electronics come packed with advanced features. For instance, mobile
phones alone take and send photos, send text messages, transmit email and play games, make phone calls,
keep your address book and calendar, and act as answering machines. Soon they will play movies and
music, and give full access to the Internet.
But how do people use all these features? Most people don’t. They pay a lot for them, and they get a thick
manual and websites full of supporting information. They try hard to learn some of the features, succeed
after time with a few and give up on most. They get frustrated and angry, and lose hours and hours of time.
Why? Because the technology is badly designed.
Yuvee’s solutions, an advanced keypad that works for every device and a stylus-size joystick with memory,
change that. Tim Higginson, founder and president of Yuvee, states: “With our technology, any device
manufacturer, software provider and service provider can build usability into their products right from the
start. We’ve done our homework on how to make things easy for people, and we’re supplying the solutions
to the technology community.”
Distinguishing features of our keypad include: (1) easy, fast and intuitive entry of text, symbols and
commands; (2) works with all devices, including mobile phones, PCs, laptops and home entertainment
systems, so users need to learn only one easy set of controls for all their devices; (3) displays at a click of a
button just what the user needs in order to do whatever it is that the user is trying to do; (4) works directly
in any language at a click by the user (including easy Chinese text entry directly by brushstroke); and (5) is
fully wireless and mobile (you can use your computer from your easy chair, leaning back at your desk or
anywhere else). In fact, the Yuvee keypad is more powerful than the full-size PC keyboard, and fits in the
palm of the hand and built-into a mobile phone.
Distinguishing features of the joystick are: (1) a stylus-size joystick with memory; (2) full mouse and game
controls, even on your mobile phone; and (3) instant install and play of any media, game or content.
Availability: Yuvee is currently working on licenses to mobile phone manufacturers. The keypad and
joystick should be available for sale directly to consumers in 2005 to replace the PC keyboard for use with
their PCs and to replace their remote controls for their home entertainment systems.
About Yuvee, Inc.: Yuvee is an early-stage technology company whose focus is to make consumer
electronics easy to use. Its main US patent has issued, and it has patents pending worldwide. Inventor,
founder and president, Tim Higginson, is a Boston native now living in Chicago. Yuvee is a trademark of
Yuvee, Inc.
Company contact information: Tim Higginson Tel (847) 962-1623
Yuvee, Inc. Fax (847) 433-6123
Highland Park, IL 60035 www.yuvee.com