Talk on why cities are seen as pivotal for the future for many organisations given at Colgate Palmolive 2011 Trends Day in New York. Draws on elements of Future Agenda insights to present case for increased focus on global urban strategies for major product companies

1. Why
Ci'es?
Why
Now?
Dr
Tim
Jones
–
Programme
Director
–
19
July
2011

2. Global
Urbaniza'on
Why
Ci'es?
Why
Now?
By
2020
75%
of
us
will
live
in
urban
environments
and
these
will
increasingly
be
dense
ci'es
–
more
like
Paris
and
Hong
Kong
than
LA
or
Mexico
City.

3. Developing
World
Mobility
Why
Ci'es?
Why
Now?
By
2015,
32
people
an
hour
will
be
moving
into
Shanghai,
39
into
Kinshasa
and
Jakarta,
42
into
Mumbai
and
Karachi,
50
into
Dhaka
and
58
into
Lagos.

4. Growth
Engines
Why
Ci'es?
Why
Now?
Mega-­‐ci'es
will
increasingly
compete
with
each
other
for
talent
and
resources
as
innova'on
and
economic
growth
con'nues
to
be
driven
by
urban
environments

5. Fast
Transfer
Why
Ci'es?
Why
Now?
City-­‐to-­‐city
transfer
of
the
best
answers
will
increase
in
speed
and
volume
as
successful
new
solu'ons
to
emerging
challenges
are
quickly
developed
and
shared.

6. Ci'es
not
Countries
Why
Ci'es?
Why
Now?
Mayors
will
increasingly
be
able
to
lead
change
faster
than
presidents:
The
C40
group
of
mega-­‐ci'es
may
be
more
influen'al
than
the
G20
group
of
governments.

7. Unplanned
Ci'es
Why
Ci'es?
Why
Now?
The
gap
between
urban
rich
and
poor
is
increasing:
20%
of
all
urban
housing
are
temporary
structures
and
1/3
of
the
world’s
popula'on
already
live
in
slums.

8. Midi
City
Clusters
Why
Ci'es?
Why
Now?
Midi-­‐city
clusters
will
be
of
growing
significance
with
400
middleweight
ci'es
in
emerging
markets
genera'ng
40%
of
global
growth
in
the
next
15
years.

9. Urban
Markets
Why
Ci'es?
Why
Now?
More
and
more
companies
are
planning
to
focus
on
groups
of
ci'es
as
their
primary
markets
rather
than
countries
and
so
develop
more
urban-­‐only
products
and
services.

10. Ques'ons
Why
Ci'es?
Why
Now?
How
will
more
urbaniza/on
influence
your
global
/
country
supply
chains?
Who
will
be
the
retail
partners
that
can
best
access
the
unplanned
city?
What
new
products
will
be
needed
exclusively
for
the
urban
consumer?
Three
ques'ons

11. Future
Agenda
Why
Ci'es?
Why
Now?
The
Future
Agenda
is
the
world’s
largest
open
foresight
programme
that
ran
throughout
2010
and
engaged
expert
input
from
over
1500
organiza'ons
to
gain
a
unique
global
view