What is content marketing? Which content is suitable for this form of marketing? In this workshop we will show some successful examples of content marketing and discuss their return on investment. Next, we’ll explain what it takes for content to have viral distribution power. Finally, we will discuss how webvertising can be used in combination with content marketing and with online video in particular.

1. Webvertising with Viral Content Marketing WebvertisingForum 5 feb 2011 Explania.com - Timo Mouton - 2011

2. Timo Mouton Online Marketing Manager Explania @stimorolthy www.explania.com www.twitter.com/explania www.facebook.com/explania Explania.com - Timo Mouton - 2011

3. Agenda: What is Content Marketing? Viral Advertiser Visibility Why Video? Case Study Explania.com - Timo Mouton - 2011

4. About Instruxion Multimedia company specialized in animated explanations For delivery on any screen: PC, TV, mobile, … All world languages Explania.com - Timo Mouton - 2011

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6. Content Marketing:Stop selling, start giving Explania.com - Timo Mouton - 2011

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11. Explania.com - Timo Mouton - 2011 www.willitblend.com

12. Explania.com - Timo Mouton - 2011 “Regardless of what business you’re in, you’re really in the content business.” Gary Vaynerchuk

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15. Joe Pulizzi Explania.com - Timo Mouton - 2011

16. Joe Pulizzi: “Content marketingis a marketing technique of creating and distributing relevantand valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action. Explania.com - Timo Mouton - 2011

17. The King is Back! Engage SEO Traffic Reduce customer support costs Explania.com - Timo Mouton - 2011

18. Content Marketing is a great driver for business Explania.com - Timo Mouton - 2011

19. Content Marketing is NOT about: Explania.com - Timo Mouton - 2011

20. When do people share content? Entertainment Fun Weird stuff Amazing Information Relevance Value Interesting Explania.com - Timo Mouton - 2011

21. Social Media: Viral Spreading Explania.com - Timo Mouton - 2011

22. Embedding: Viral Spreading Explania.com - Timo Mouton - 2011

23. Explania.com - Timo Mouton - 2011 The Missing Link

24. A few Tips & Tricks Explania.com - Timo Mouton - 2011

25. A few Tips & Tricks Explania.com - Timo Mouton - 2011

26. A few Tips & Tricks Customer Database, CRM, Newsletter Website, Blog  enable sharing Map your Ecosystem Suppliers Social Media Offline Explania.com - Timo Mouton - 2011

27. Advertiser Visibility and CTA Explania.com - Timo Mouton - 2011

28. Why focus on Video? Overwhelming amount of text, data, content People are busy and impatient Short attention spans Need to capture attention, interest Sound, visual, motion, interactive Explania.com - Timo Mouton - 2011

29. Joe Pulizzi: “Short, neutral films are ideal for publishing content. By avoiding the sales talk, such animations succeed in reconciling neutral content with a positive return.” Explania.com - Timo Mouton - 2011

30. Video is huge! Prediction: by 2013, 90% of Web Traffic will be Video http://techcrunch.com/2009/06/09/cisco-by-2013-video-will-be-90-percent-of-all-consumer-ip-traffic-and-64-percent-of-mobile/ Explania.com - Timo Mouton - 2011

31. Video is driving Search: 38% use search engines to find video 54% use Youtube search to find video >30% of search results contain video 78% of Internet users watch video 3,4 minutes average video length Source: http://www.reelseo.com/video-xml-sitemaps-video/ & http://gigaom.com/video/facebook-2b-videos-viewed-per-month/

32. Video is driving Social: Facebook has become larger than Google in 2010 (US, Visits) 3rd place in top 10 Online Video Views >20 million videos uploaded each month >2 billion videos watched each month Source: http://www.reelseo.com/video-xml-sitemaps-video/ & http://gigaom.com/video/facebook-2b-videos-viewed-per-month/

33. Video is driving SEO Search generates highest volume to web video content Video SEO is 53 times more likely to drive a first page result than traditional SEO CTR rates are higher in video results Source: http://www.reelseo.com/video-xml-sitemaps-video/ & http://gigaom.com/video/facebook-2b-videos-viewed-per-month/

34. Thank you! Questions? tmo@instruxion.com Explania.com - Timo Mouton - 2011

35. Internet Sources 01/12/2010 – 26/01/2011: http://www.reelseo.com/content-marketing-video-social-media/ http://www.reelseo.com/video-xml-sitemaps-video/ http://contentmarketingtoday.com/category/content-marketing/video/ http://www.mequoda.com/articles/content-marketing/video-a-popular-content-marketing-medium/ http://www.webvideomarketing.org/ http://www.jeffbullas.com/2010/01/26/social-media-leads-content-marketing-new-survey-reveals/ http://www.emarketer.com/Article.aspx?R=1008070 http://thesocialcustomer.com/evidencesx/33446/can-customers-be-educated http://www.contentmarketinginstitute.com/2011/01/chemistry-of-content/ http://onemarketmedia.com/blog/2009/12/42-ways-to-use-video-to-grow-your-business/ http://blog.brainshark.com/mybrainshark/bid/51523/3-Lessons-from-The-Man-with-the-Golden-Voice-Viral-Video http://www.scoop.it/t/social-digital/p/2626993/17-digital-marketing-trends-for-2011-by-econsultancy-ceo-ashley-friedlein-christian-louca http://blog.junta42.com/2011/01/content-marketing-stinks-fix-it/ http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=142751 http://socialmediatoday.com/andysernovitz/262544/3-minute-wom-lesson-how-get-people-sharing-your-sales-material http://www.toprankblog.com/2011/01/content-marketing-tips-5/ Explania.com - Timo Mouton - 2011