My Presentation for SPAA 2010 - focusing on Australian producers - both educating people about the VOD space, and also outlining possibilities for aussie content

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“A new commercial distribution option"
Tim Parsons – SPAA Nov 2010
Hybrid Multiplatform Delivery

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FACT:
Launching a commercially
viable digital movie distribution
business is hard.
Failed Failed Failed

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FACT:
Legal digital download services for
movies + TV haven’t worked.
Steve Jobs: “Apple TV is a hobby”

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FACT:
Most consumers already have a
simple, accepted way to
watch movies:

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Digital movie alternatives do look
too expensive, or too much
like hard work.

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We aim to change this…

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…as only a pure-play
entertainment company with
60,000+ active subscribers can.

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Customer acquisition,
trialist conversion,
subscriber retention.
These things
are hard.

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We get it.
We’re growing 20% per quarter,
ARPUs above $17,
churn at lowest level ever.

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We know our subscribers.

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We will carefully transition our
existing 60,000+ paying members
from
to…
+

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Brought to you by
...a multiplatform digital service

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Catchup TV services have proven
that consumer broadband and
distribution networks are ready.

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The strategic model is clear, and
technologies are proven at scale.

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2000 2002 2004 2006 2008 2010 2012 2014 2016 2018 2020 2022 2024 2026 2028 2030
And demand is picking up.
For DISCS!
Streaming
Replaces
DVD-by-mail
over time
US: DVD-by-mail
peaks sometime
in 2012-2014
ANZ DVD-by-mail
prob. peaks later
Netflix: “DVD-by-mail shipments peaking soon”

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Time to accelerate growth of our
core DVD/Blu-ray business
AND add digital to the mix.
+ +
streaming
+
streaming

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No set-top boxes.
No lock-in contracts.
No high upfront costs.
No ISP restrictions.
No waiting >>> streaming vod.

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SO what does this
mean for
producers wanting
to commercially
distribute digitally?

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Our priorities…
Audience acquisition,
Audience conversion,
Audience retention.
…are the same as yours.

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Quickflix knows its audience
through member rentals & ratings.
They do like and watch interesting,
independent Aussie TV + movies.

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In 2011, we’re doing
VOD & SVOD deals for content.
Including Australian TV & movies.

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What if we ran an online
movie festival featuring new
Australian films on our platform?
We believe we can bring together
audiences, sponsors & new films.

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Quickflix digital streaming.
Launching in 2011.

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Thanks !
www.quickflix.com.au
tim.parsons@quickflix.com.au
twitter @timparsons