1. Self Branding on Social Media
Class Notes for x551 Career Management
Photo by Steven Depolo

2. Why brand yourself?
• Helps you to achieve your goals
• Shows your expertise
• Displays what makes you
unique
Photo by: TMAB2003

3. Create a place to live online
• Personal Website
• Personal Profile
Page

4. Personal Profile Page
This profile page links to all of his social profiles

5. Direct people to your home online
This Twitter bio links to a profile page

6. Direct people to your home online
This Twitter bio links to a website and blog

7. Twitter
• Twitter is your business poetry. Use it to
provide helpful, educational or interesting
information.
Link to video

8. Blogging
• A blog is your personal newspaper
– Establish yourself as a subject matter expert
– Show off your work
This marketing
consultant blogs
about dental
practice
management. He
also uses various
social profiles to
establish his brand
identity.

9. LinkedIn
• LinkedIn is your online office
– Showcase professional accomplishments
– Share industry information
– Network

10. Social Job Seekers
Your ability to be super social will create
opportunities (click to view)

11. Social Media Tools to Use
• Hootesuite – schedule tweets to FB, Twitter
• Feedly – compile and manage feeds from various
sources on the web
• Evernote – store links, pictures, notes, everything
• Wordpress – blog publishing platform
• Tumblr – blog publishing platform
• About.me – personal profile page
• Flavors.me – personal profile page