This document summarizes a Forum One webinar on using creative design approaches to increase the impact of datasets. The webinar explored how understanding goals, reviewing data stories, and considering the overall experience can guide building visualizations. Attendees participated in activities to dive into whale population data and sketch creative data visualization concepts. Resources for the Forum One Creative+ series were provided.

1. #ForumOne
@forumone
#forumone
JOIN THE CONVERSATION
Submit questions/comments via the Questions panel.
Creative+Data: Increase the
Impact of Your Datasets
Part of the Forum One Creative+ Series

2. #ForumOne
Sara Tetreault
Sr. Creative Strategist
@sjtetreault
Tim Shaw
Manager of
User Experience
@wdncnu
Corey Jones
Art Director
@coreycreative
Our Team

3. #ForumOne
Seattle, WA
Alexandria, VA - HQ
Washington, DC
Cologne, Germany
About Forum One

4. #ForumOne
What is the Creative+ Series?
Forum One is exploring the intersection of creative design and other
areas of practice, such as content, analytics, UX, data and technology,
to help you strategize an approach for your digital spaces.
go.forumone.com/creativeplus

5. #ForumOne
Creative + Data
Queue the flaming pie charts

6. #ForumOne
Data is a
content type
Strong emphasis
on Branding
Keys to success
Creative + Data =
Higher retention
Good UX = Starts
with knowing
your goals

7. #ForumOne
Structures to Guide
Build On Existing Foundations

8. #ForumOne
Understand goals
● What are you trying to accomplish by showing a
visualization?
● Who is it intended to reach? What should they
do after seeing it?
● What is their level of understanding of the
topic?
● When and where will this be seen?
● What data use fits with the brand?

9. #ForumOne
Review data
● What does it really tell you; what
stories are in it?
● Does it fairly support your goals
(don’t twist it, if not!)?
● if it’s not yours, what is it’s source
and is that source credible?

10. #ForumOne
Overall experience

11. #ForumOne
Types of charts

12. #ForumOne

13. #ForumOne
Too far?
Activity 1:
Diving Into Data
Explore some data and find some stories

14. #ForumOne
Introducing PWC

15. #ForumOne
Available datasets
● Whale population data
● Gray whale migration routes
● Gray whale observations
● Whale incidents in AK
● Whale deaths in selected
regions
● Trans-Pacific shipping traffic
● US Navy sonar activity
● PWC membership and
donations
● PWC volunteer participation
● PWC judicial and policy
actions

16. #ForumOne
Too far?
Get Your Creative On
Tips for thinking differently, even with data

17. #ForumOne
Tips to get creative
● Capture ALL ideas ( no ideas are BAD)
● Leave technical challenges aside (for now)
● Think different ( try a new angle, no pie chart)
● Draw from visuals to tell the story
(metaphorical ties )

18. #ForumOne
Too far?
Sketching Time!
Design data visualization concepts

19. #ForumOne
Creative+ Resources
go.forumone.com/creativeplus
info@forumone.com
@forumone

20. #ForumOne#Hashtag
Questions