1. Chiu Ue Ting(13207830)
Lo Sze Man(13204084)
He Xuexi
2013/10/18

2. Content
2013/10/18

3. Background information
 Quick Response Code
 trademark for a type of matrix barcode
 consists of black modules (square dots)
 invented in 1994 by Toyota’s subsidiary, Denso Wave
 first designed for the automotive industry in Japan
2013/10/18

4. Features
 High capacity encoding of data
 Small printout size
 Kanji and Kana capability
 Dirt and damage resistance
 Readable from any direction
 Structured appending feature
2013/10/18

5. Current applications
Advertisement
• Posted on products
• Provide coupon or
discounts
2013/10/18
Communication
• Link to
communication
platform
Entertainment
• Link to online
games
• Link to video
Access additional
information
• Go to different links
• For downlaoding
softwares

6. Pros & Cons
fast readability
security issues
greater storage
capacity
need a reader
easy to use
scanning takes a while
wide range of uses
Not everyone is
familiar with QR codes
trackable
cost effective
2013/10/18
inconsistency
usability

7. Survey results
The percentage age of knowing QR
code
8%
Yes
92%
2013/10/18
No

8. Survey results
Number of people who have
sccaned a QR code
No
32%
yes
68%
2013/10/18

9. Survey results
Average score of people's feeling about using a
QR code(full mark 100)
Average score
78
76
74
72
70
easy to use
convenient
quick response
useful
Feeling
2013/10/18

10. Survey results
 Over 90% of respondents know what is a QR code
 About 70% of them have ever scanned a QR code
 Average score of using a AR code is high(around 75)
 The popularity of QR code is quite high.
2013/10/18

11. Video
2013/10/18