Viet Nam Pocket Reference Book Low Nielsen 2013

KNOW YOUR
CONSUMER
GROW YOUR
BUSINESS
2013 POCKET REFERENCE BOOK:
VIETNAM

AN UNCOMMON
SENSE OF THE
CONSUMER.
Understand what people watch,
what they buy – and how they see
you online. We measure over half
of all global advertising. Provide
TV ratings for 30 countries around
the world. Track 80 percent of all
internet usage. Scan billions of
puchases every year.

household income classification 3
WE ARE NIELSEN
Whether you’re eyeing markets in the next town or across
continents, we understand the importance of knowing what
consumers watch and buy. That’s our passion and the very
heart of our business.
We study consumers in more than 100 countries to give you
the most complete view of trends and habits worldwide. And
we’re constantly evolving, not only in terms of where we
measure, or what we measure, but also in how our insights
can help you drive profitable growth.
So let’s put our heads together. We’ll bring our insight to your
business and help you grow.

household income classification4
WE KNOW VIETNAMESE CONSUMERS
Established in Vietnam since 1993, Nielsen has become
the country’s leading provider of marketing and
consumer information, offering strong capabilities and
local knowledge across qualitative, quantitative, media
and retail measurement led by teams covering FMCG,
Consumer Products, Automotive, Finance, Pharmaceuticals,
Telecommunications, Industry and Manufacturing, Real Estate
and Tourism.
Nielsen Vietnam conducts over a quarter of a million
interviews annually and has a continuous monthly retail audit
service covering over 90% of the urban population as well as
regular rural measurement since 2004.

OUR SOLUTIONS
Segmentation
We analyze billions of data points from a host of sources,
and from that, we can help show you consumers as they
really are: unique segments instead of opaque lines on
a spreadsheet or points on a map. We create custom
segments to reach consumers that live between, or across,
demographic segments.
Innovation
It might seem like a simple question, but the truth is,
consumers often don’t know themselves. Our innovation
approach identifies not only what consumers say they need,
but also needs that haven’t yet been articulated. That’s
where breakthrough product opportunities—those with true
potential to achieve sustainable growth for your business—
reside.
CONSUMER INSIGHTS FOR SMARTER DECISIONS
COMPREHENSIVE END-TO-END CONSUMER INSIGHTS FOR FASTER,
SMARTER, BETTER DECISIONS TO HELP YOUR BUSINESS GROW.
IDENTIFY DESIGN COMMUNICATE DISTRIBUTE
SEG
M
ENTATION
I
N
NOVATION
SOCIAL
S
H
OPPER
AUDIENCE MEAS
UREMENT
MARKETI
N
G
EFFECTIVENESS

Marketing Effectiveness
We collaborate with manufacturers, retailers and media
companies so you can evaluate your marketing strategy
from every angle. Our shared goal is to make the critical
connection between your marketing and sales. Did your most
profitable audience see your message? Did consumers respond
positively? Did your activities influence them to buy your
product, watch your show or sign up for your service? Which of
your messages and media delivered the best results?
Social
We’re on top of social media because we know its intensity
and immediacy can’t be overestimated. Our social media
gurus have the inside track on the billions of social media
conversations happening right now. By diving into the sea
of digital chatter, we can provide you with real-time data to
help you fine tune your market research. We’ll also help you
uncover new customer segments, track brand health and
advance your messaging.
Shopper
That’s where Nielsen comes in. Not only will we help you
understand who your shoppers are, but we’ll pinpoint what
they’re buying, where and when and why. Then, we’ll help you
reach them. Understanding shopper attitudes, motivations and
behaviors is crucial in creating a roadmap that funnels traffic in
your direction. With this complete picture, we’ll help you reach
your shoppers effectively and improve the performance of your
stores, categories and brands.
Audience Measurement
Our audience measurement data and advanced solutions
provide a comprehensive picture of how, when and where your
consumers are connecting with content. With this insight, you
can create programming that viewers love, which will make you
a hit with advertisers.

NIELSEN VIETNAM TRACKED CATEGORIES
Beverage
Beer
Biscuits
& Pie
Hair
Conditioner
Dishwashing
Liquids
Deodorants
Fabric
Softener
Milk Powder
Syndicated
Baby
Cereal
Cigarette
Baby
Diaper
Spoon
Yoghurt
Sweetened
Condense
Milk
Facial
Tissue
Household
Cleaner
Laundry
Products
Tissue
Household
Insec. Aerosol
& Coil
Household
Insec. Lotion
Facial Care
Products
Feminine
Protection
Mouth
Wash
Personal
Wash
Shampoo
Toothbrush
Toothpaste
Body Cream
Lotion
Bouillon
MSG
Chili Sauce
Cooking Oil
Gums
Instant
Noodles
Mayon-
naise
Meal Maker
Sauces
Snack
Energy
Drink
Fruit Juice
Instant
Coffee
Packaged
Water
RTD Tea*
RTD Milk*
RTD
Coffee*
Sport Drink
Tea bag
Tonic food
Drink
Food
Personal
Care
Household
Care
Milk Based
Products
Baby
Products
CIG

MD NOTE
It’s extraordinary how much the Vietnam landscape has changed since the first
edition of the Nielsen Pocket Reference Book back in 2006, and the hunger for more
information in Vietnam continues to grow. The last 12 months have certainly been
very challenging for many companies in Vietnam, but we must remember for the
most part, we continue to live in one of the most dynamic, volatile and exciting
markets in the World. With this, the need to understand the changing landscape
becomes increasingly more important. Equally, the companies that continue to
succeed in Vietnam will be those that increase investment, increase innovation and
most importantly, increase their understanding of the consumer.
The use of technology continues to grow in Vietnam and as a result we have
consumers and shoppers that not only are more informed about products and
services, but they are also more demanding than ever before. This consumer is not
only sourcing information from traditional formats such as TV and print, but they
are accessing the internet and doing this more on the go, via mobile
phones and tablets. With one of the fastest growing
middle classes in the world, the thirst for innovation
and exciting propositions will only grow. As a result, we
are confident that Vietnam will continue to be a major
destination for investment.
Welcome to the 8th edition of the Nielsen Pocket
Reference Book. This year’s version is a compilation
of Nielsen findings over the past year, and our
hope is that it helps you to identify trends
in Vietnam and serves as a first stop
reference when you have questions
about the market and your specific area
of interest. We have again included
our own proprietary research as
well as figures from the Vietnam
Government Statistics Office.
Sincerely,
Vaughan Ryan

WHAT’S IN THE BOOK?
1. INTRODUCTION 03
• Company profile 04
• Tracked Categories 07
• MD Note 08
2. NIELSEN INSIGHTS - AT A GLANCE 10
• Vietnam Consumer Confidence Survey Q4 2012 12
• Business Barometer Survey – 2nd
half 2012 23
• Vietnam Grocery report 35
• Personal Finance Monitor study 45
3. VIETNAM RETAIL OVERVIEW 52
• Shopper Trends 2012 54
4. HOUSEHOLD INCOME CLASSIFICATION 58
5. VIETNAM BY THE NUMBERS 62
• Demographic 64
• Economy 81
• Industry structure 83
• Output and Trade 90
• Statistics by key cities 99
• Health and Living Standards 109
• Key international economic data 121

12 nielsen insights At a glance
NIELSEN GLOBAL CONSUMER CONFIDENCE SURVEY
Concerns and Spending Intentions Around Asia Pacific in Q4 2012
The Nielsen Global Consumer Confidence Survey is conducted online in Europe,
Asia Pacific, North America and the Middle East about consumers’ confidence levels
and economic outlook. The Nielsen Consumer Confidence Index is developed based
on consumers’ confidence in the job market, status of their personal finances and
readiness to spend. The survey is conducted quarterly across 58 countries. The
following results are from Quarter 4, 2012 survey.
Australia AU
China CN
Hong Kong HK
India IN
Indonesia ID
Japan JP
Malaysia MY
New Zealand NZ
Philippines PH
Singapore SG
South Korea SG
Taiwan TW
Thailand TH
Vietnam VN
ASIA PACIFIC (AP) COUNTRY ABBREVIATIONS

13nielsen insights At a glance
2007 – 2012 VIETNAM CONSUMER
CONFIDENCE INDEX

REGIONAL CONSUMER CONFIDENCE

PERCEPTIONS OF LOCAL JOB PROSPECTS OVER
THE NEXT 12 MONTHS - VIETNAM
Q3. Do you think job prospects in your country over the next 12 months will be:
Base : All respondents n=10110
PERCEPTIONS OF LOCAL JOB PROSPECTS OVER
THE NEXT 12 MONTHS

PERCEPTIONS OF STATE OF PERSONAL FINANCES
OVER THE NEXT 12 MONTHS
Q4.:Do you think the state of your own personal finances in the next 12 months will be

PERCEPTIONS OF STATE OF PERSONAL FINANCES
OVER THE NEXT 12 MONTHS

PERCEPTIONS OF GOOD / BAD TIME FOR PEOPLE
TO BUY THE THINGS THEY WANT AND NEED OVER
THE NEXT 12 MONTHS
Q5. Considering the cost of things today and your own personal finances, would you say at this moment the time to buy the things you want and need

PERCEPTIONS OF GOOD / BAD TIME FOR PEOPLE
TO BUY THE THINGS THEY WANT AND NEED OVER
THE NEXT 12 MONTHS

HOW TO UTILIZE SPARE CASH AFTER COVERING
ESSENTIAL LIVING EXPENSES
Q6. Once you have covered your essential living expenses, which of the following statements best describes what you do with your spare cash: I spend on

MAJOR CONCERNS OVER THE NEXT 6 MONTHS
Q7a. What is your biggest concern over the next six months? / Q7b. What is your second biggest concern over the next six

COMPARED TO THIS TIME LAST YEAR, HAVE
YOU CHANGED YOUR SPENDING TO SAVE ON
HOUSEHOLD EXPENSES?
Q11. Compared to this time last year, which of the following

CONNECT
WHEREVER
PEOPLE
WATCH.
We can help you navigate
the various screens and
devices they use in and out
of the home, making sense
of the relationship between
each, and defining the best
channels for you to direct
your messaging or content.

HEAR THE VOICE OF
THE VIETNAMESE
CONSUMER.
For the growing Vietnamese market,
where the only constant is change,
understanding the duynamic consumer is
critical. Integrating data from purchase
and retail measurement sources with
offline and online consumer research, we
are able to detect what influences and
impacts people’s decision.

23nielsen insights At a glance 23nielsen insights At a glance
BUSINESS BAROMETER – 2ND
HALF 2012
How businesses think about the economic environment in Vietnam
The Nielsen Business Barometer is an online survey designed to gauge Vietnam’s
business leaders’ sentiment. Topics include advertising spend, growth forecasts and
among other current hot topics. The online survey is conducted twice-yearly and
covers companies from various industries throughout Vietnam. The first wave is
conducted April/May and the second wave is conducted September/October.
GETTING AHEAD OF THE CHANGING CONSUMER
Vietnam is still growing and in some cases world leading growth despite poor
recent PR – over 40% of companies performed better than expected1
Inflation is less of an issue and now it’s down to competition and expansion
2
Growth of the middle class and opportunities
3
Creating value-based pricing proposition
4
It’s about access to internet, not about the hardware
5
Distribution is still king
6
We all know about AEC, but little action has been undertaken
7

24 nielsen insights At a glance24 nielsen insights At a glance
DESPITE ECONOMIC CHALLENGES,
MORE COMPANIES MANAGED TO BEAT THEIR
BUSINESS TARGET THIS YEAR
Business performance compared to overall target

SIGNIFICANT SHIFT IN BEHAVIOR IS FORCING US
TO BE MORE MOBILE THAN EVER BEFORE
BUT ARE OUR CONCERNS ALIGNED WITH
CONSUMERS?
Top 5 supplier / manufacturer concerns Top 5 consumer concerns
Q12: Which of the following issues concern you in terms of the impact they may have on your business? Rank the top three (3) issues that concern you
where 1=most concerned, 2= second most concern and so on.
Source: Nielsen Business Barometer
Base: Respondents in Auto, FMCG, Telco, Travel, Pharma Base: All Sample
Which of the following issues concern you in terms of the impact they may have on your business? Rank the top three issues that concern you where 1=most
concern, 2=second most concern, etc...
Source: Nielsen Business Barometer & Global Consumer Confidence survey Q4’12
1) Competitive pressure/
activity/ growth
1) The economy
2) Inflation
2) Increasing utility bills
(gas, electricity, water...)
3) Low GDP growth 3) Job security
4) Labor force skill shortage 4) Increasing food prices
5) VND devaluation 5) Health$
$

DIFFERENT SHOPPING BEHAVIOR EXISTS ACROSS
CATEGORIES
Household care
55%: Buy bigger packs to save money
50%: Purchase more on promotion
36%: Trade down to cheaper products
32%: Change channel to save money
Personal care
Food & beverage
27%: Purchase more local/ Vnese brands
Milk
27%: Purchase more local/ Vnese brands
Tobacco
27%: Not buy some ‘non-essentials’
23%: Buy less / smaller packs of the same products
Q16b.Over the next 6- 12 months, how do you anticipate Vietnamese consumers will change their purchasing behavior towards each category below?

MIXED OUTLOOK TOWARDS BUSINESS
CONDITIONS IN VIETNAM, WITH MORE THAN
ONE THIRD FEELING LESS OPTIMISTIC ABOUT THE
CONDITIONS IN THE NEXT 6-12 MONTHS
Expectations on business conditions
Q7,: Over the next 6 to 12 months, do you believe that business conditions in Vietnam & your industry are more likely to improve or deteriorate?
Base: all respondents
,

NEVERTHELESS, MORE THAN TWO THIRDS OF
BUSINESS LEADERS STILL LOOK FORWARD TO
DOUBLE-DIGIT GROWTH
Expected company growth rate
Q11: What do you think your company growth rate will be for the next 12 months?
NEVERTHELESS, MORE THAN TWO THIRDS OF BUSINESS
LEADERS STILL LOOK FORWARD TO DOUBLE-DIGIT GROWTH.

3
9
26
44
53
74
79
ORGANIC GROWTH CONTINUES TO BE THE DRIVER
OF MOST OF OUR SUCCESS, BUT HOW LONG IS THIS
SUSTAINABLE?
Expected 3 key factors of company growth
Q11b: What do you think are the 3 key factors of growth for your company for the next 12 months?

ASIA CONTINUES TO BE THE GROWTH ENGINE
ASEAN ECONOMIC COMMUNITY (AEC)
The AEC changes are fast-approaching, but little action has been undertaken

OVER THE PAST TEN YEARS THE MIDDLE CLASS
CONSUMER REPRESENTS THE FASTEST GROWTH IN
HOUSEHOLD EXPENDITURES
…AND VIETNAM IS SET TO SEE AN ENORMOUS RISE
IN ITS MIDDLE CLASS CONSUMER SEGMENT AND
SPENDING
• 
• 
• 
• 
• 
• 
Sources: Nielsen Analysis, World Bank World Development Indicators (average 1999-2008)
* OECD Development Centre (middle class defined as households with daily
expenditures between US$ 10 and US$ 100 per person)
…AND VIETNAM IS SET TO SEE AN ENORMOUS RISE IN ITS
MIDDLE CLASS CONSUMER SEGMENT AND SPENDING

WHILST GETTING EXCITED ABOUT EXPORT AND
INVESTMENT OPPORTUNITIES UPON JOINING THE
AEC, COMPANIES ARE OBVIOUSLY CONCERNED
ABOUT INCREASED COMPETITION PRESSURES
What do you think will be the biggest benefits & the biggest challenges for Vietnamese companies once Vietnam joins the AEC?
 
 
 
 
 
 
 
 
 
5.  More FDI (6%)
 
 
 
 
 
 
 
 
 
5.  More FDI (6%)

THAILAND, INDONESIA AND MYANMAR ARE
CONSIDERED THE TOP THREE BIGGEST THREATS TO
VIETNAMESE PRODUCTS AND SERVICES
Q27. Which member country do you consider to be the biggest threat to Vietnamese products/services?
Q28. Why did you select this country?
The biggest threat to Vietnamese products/service
The biggest threat to Vietnamese products/service

IN THE LEAD TO AEC INTEGRATION, COMPANIES
HAVE IMPLEMENTED PLANS AROUND UPGRADING
LABOR SKILLS AND STRENGTHENING BUSINESS
COMPETITIVENESS DOMESTICALLY
AEC INTEGRATION, COMPANIES HAVE
LANS AROUND UPGRADING LABOR SKILLS AND
G BUSINESS COMPETITIVENESS
IN THE LEAD TO AEC INTE
IMPLEMENTED PLANS AR
STRENGTHENING BUSINE
DOMESTICALLY.
Business actions from now until 2015 AEC Integration
Q32. What actions have your company/will your company take from now until the 2015 AEC integration?

HITTING THE
RIGHT PRICE.
Hitting the pricing sweet spot
requires a detailed analysis
of not only your competition,
but also emerging economics
and consumer trends. We can
help you optimize your pricing
and promotion strategy to
align with brand and profit
goals for your entire product
portfolio.

CAUSE
AN EFFECT.
Our Marketing Effectiveness
practice gives you the
comparable metrics and
insights you need to ensure
that your messages are going
through the right channels and
platforms; that they’re reaching
and resonating with the right
people – and getting
the right reaction.

VIETNAM GROCERY REPORT - 2012
Nielsen Vietnam introduces the annual update of the Grocery Report which gives an
overview and food or thought on the FMCG industry and covers consumer insights and
new trends on the horizon for Vietnam.
A CHALLENGING 2012 BUT GOVERNMENT
FORECASTS ARE CERTAINLY IMPROVING AND
INFLATION HAS REDUCED AS AN ISSUE

VIETNAM IS STILL THE FASTEST GROWING FMCG
MARKET
HOWEVER, RETAIL SECTOR IS STILL ATTRACTIVE
TO FOREIGN INVESTORS DESPITE TOTAL FDI
DECREASES
Value growth rate vs. LY
Source: Foreign Investment Agency - Ministry of planning and investment

ACROSS MOST CATEGORIES, PARTICULARLY
BEVERAGES
%
FMCG (Inc. Beer)
%
Household Care
%
Milk Based Product
Personal Care
%
Food (excl Milk Base)
%
Beverage (Inc. Beer)
1 %
Cigarette
1 %

TRADITIONAL TRADE DOMINATES IN SEA BUT
MODERN RETAILING IS EXPANDING ITS FOOT
PRINT. VIETNAM HAS BIG ROOM TO GROW IN
TERMS OF MT STORE DENSITY

TRADITIONAL TRADE IS STILL THE DOMINANT
CHANNEL IN VIETNAM WHILE MODERN TRADE
SPEEDS UP OPENING STORES ESPECIALLY IN HANOI
Notes: Modern Trade contribution ( inc. Saigon Co.op, exclude Metro)
Based on 36 largest urban areas in Vietnam : 4 Cities includes Haiphong, Danang, Cantho and Nhatrang

SUPERMARKETS IMPLEMENT A WIDE VARIETY
OF PROGRAMS TO BUILD LOYALTY AND ATTRACT
CONSUMERS

41NIELSEN INSIGHTS AT A GLANCE 41NIELSEN INSIGHTS AT A GLANCE
How do you change your shopping habits
to adapt to the price increases?
13
57
18
70
41
87 43 79 27 59
Laundry
FabSoft
Shampoo
HairCon
Bouillon
85
56
71
17
42
7
29
11
56
36
8 15 18 27 22
Laundry
FabSoft
Shampoo
HairCon
Bouillon
62
38
Laundry
Change in Volume
of consumption
Change in Pack
size purchased
More amount
Less amount
Same amount
Big pack
Small pack
Same pack
TO ADAPT, CONSUMER ARE HAVING MORE
ECONOMIC REACTIONS WHICH VARY A LOT
(I.E. CONSUMING SAME BUT LARGER PACKS,
DOWNGRADING AS WELL)
its
13
57
18
70
41
87 43 79 27 59
Laundry
FabSoft
Shampoo
HairCon
Bouillon
85
56
71
17
42
7
29
11
56
36
8 15 18 27 22
Laundry
FabSoft
Shampoo
HairCon
Bouillon
62
67
71
45
72
38 33 29 55 26
Laundry
FabSoft
Shampoo
HairCon
Bouillon
Change in Volume
of consumption
Change in Pack
size purchased
Change in Brand
purchased
More amount
Less amount
Same amount
Big pack
Small pack
Same pack
Cheaper brand
Expensive brand
Same brand
How do you change your shopping habits
to adapt to the price increases?
13
57
18
70
41
87 43 79 27 59
Laundry
FabSoft
Shampoo
HairCon
Bouillon
85
56
71
17
42
7
29
11
56
36
8 15 18 27 22
Laundry
FabSoft
Shampoo
HairCon
Bouillon
62
67
71
45
38 33 29 55
Laundry
FabSoft
Shampoo
HairCon
Change in Volume
of consumption
Change in Pack
size purchased
Change in Brand
purchased
More amount
Less amount
Same amount
Big pack
Small pack
Same pack
Cheaper brand
Expensive brand
Same brand
Source: Consumer Omnibus Vietnam,
Sept 2011

NESTING CONSUMERS ARE HEADING BACK TO
THEIR HOUSE
%
%

CONSUMERS ALSO SEEK VALUE THROUGH UP-
TRADING TO MORE PREMIUM PRODUCTS AND OR
BUYING BIG PACKS OR POUCH TO SAVE MONEY

92% OF VIETNAMESE CONSUMERS ARE MORE
LIKELY TO TRUST RECOMMENDATIONS FROM
PEOPLE THEY KNOW*

FIND THOSE
YOU SHOULD BE
LOOKING FOR.
We know where they are,
what they’re looking
for and how they choose.
Our Market Structure &
Segmentation practice has
the insights and the quality
data to help you define
which customers are right
(and ready) for you, and the
best ways to reach them.

BE MORE
SOCIAL.
We’ll help you listen and
learn what they really value,
and turn up the volume on
your own social business
strategy – so your brand
experience shows consumers
they’re being heard. And
start contributing to the
conversation.

PERSONAL FINANCE MONITOR
This syndicated study looks at consumer behavior towards personal finance, such as
current satisfaction with banks, attitudes towards credit card and lending internet
banking usage and more. The study is conducted monthly (n=600) in HCMC and Hanoi.
This study utilizes random sampling and face to face surveying.
EXECUTIVE HIGHLIGHTS
 Concern for the economy is the top concern since 2011
• Consumers have less cash, less options and more worries
 Deposit/savings the ‘safest bet’ for most Vietnamese consumers
• ‘Interest rates’ and ‘Trust/ Security’ are key influencing factors
• Whilst consumers tend to self-rely on making investment decisions, Peer
influence is also critical
 “Bricks and mortar” banks still the main preference for consumers
• Customer experience should remain a higher priority
• On-site is the key channel to drive new initiatives such as online banking

 
 
 
 
 
 
‘PEER RECOMMENDATION’ BECOMES MORE
CRUCIAL, ALSO IMPACTING CONSUMER
PERCEPTION TOWARD BANK IMAGERY…
… AND THIS IS A SIMILAR FACTOR INFLUENCING
NON-USERS AND THEIR TRUST TOWARDS BANKS
Source: Nielsen PFM; Those aware of banks in each quarter (n=663, 685, 793) in Q21 & Q107
Source: Nielsen PFM; Q61 – Non-banked respondents in Q2’12 (n=1007)

BESIDES ‘INTEREST RATES’, ‘TRUST/SECURITY’
IS VITAL FOR CONNECTING WITH CONSUMERS’
SAVINGS; WHILST ‘PROMOTION’ APPEALS TO LESS
RISK ADVERSE CONSUMERS
Source: Nielsen PFM; Nielsen QualiXpress Groups (Aug’12)

UNLIKE THEIR GLOBAL COUNTERPARTS,
VIETNAMESE WOMEN MAY BE A BIGGER SOURCE
OF GROWTH FOR BANKS

YET, STILL LIMITED USAGE AND THEREFORE,
CONSUMERS’ INTERACTIVE EDUCATION IS KEY TO
ENCOURAGING MORE TRIAL

‘SAFETY’ AND ‘TRUST’ ARE CRITICAL TO ATM/ DEBIT
CARD ACQUIREMENT WITH CONSUMERS
• 
• 
• 
• 
• 
Source: Nielsen PFM; Q40; Q126 – ATM/ Debit card users in Q2’12 (n=673)

CASH IS KING BUT PAYMENT VIA CREDIT CARD
REMAINS A GOOD OPPORTUNITY, BUT NEED TO
ADDRESS ‘SAFETY’ AND ‘TRUST’
FOOD FOR THOUGHT
 Consumers are “really” concerned about the economy
 Trust and security are vital to our banks success
• How do consumers really feel about us in this area?
 And interest rate – but how much control do we have over this?
• Customer experience should remain a higher priority
• On-site is the key channel to drive new initiatives such as online banking
 In-store banking is still critical to our success
• How do we measure success in this area?
• How do we maximize in-store communications?
 Where to next? Online, mobile…
Source: Nielsen PFM; Q10 – Those aware of credit card in each quarter (n=399; 473);
Nielsen Global survey on Investment (Q2’12)

54 Vietnam retail overview
SHOPPER TRENDS 2013 VIETNAM
The retail environment is highly competitive and retailers and manufacturers need
to compete for the share of wallet to serve the needs of increasingly knowledgeable
consumers. The Shopper Trends Report aims to provide a comprehensive overview of
the retail environment by answering questions around retailers, shopper satisfaction
and their habits.
The fieldwork process starts in Q4 of each year and spans across HCMC, Hanoi, Can
Tho and Danang with 1,500 respondents interviewed.

55Vietnam retail overview
SHOPPERS ARE STILL TIGHTENING THEIR BELTS,
ALTHOUGH CONCERNS OVER RISING FOOD PRICE
DID EASED DOWN
NOTE THAT SHOPPERS ARE GETTING MORE
CAUTIOUS THIS YEAR, DESPITE BEING OPEN TO
NEW BRANDS/ PRODUCTS

SHOPPERS ARE STILL VERY RELUCTANT TO VISIT
RETAILER WEBSITES, BUT WHEN THEY DO, A
PROMOTION SEARCH IS THE OVERWHELMING
REASON

57Vietnam retail overview
KNOW WHAT
THEY REALLY
THINK.
We know the best ways to
mix and measure your product
portfolio while evaluating
your brand equity. To help
grow your brand, we provide
the all-important “look around
the corner” by identifying
attitudes and behaviors
that are not yet mainstream.

HAVE THEM
CHECK YOU OUT.
Working with the billions of annual
transactions we measure, our Retail and
Shopper Marketing practice integrates
all the intelligence you need to make
consumers not only stop, but shop.

57Vietnam retail overview 57Vietnam retail overview
EVEN WITH THE RANGE OF PROMOTIONS
OFFERED, SHOPPERS ARE NOW SEEKING THOSE
SPECIFICALLY CATERED FOR BRANDS THEY ARE
FAMILIAR WITH
CONVENIENCE STORES SERVE AS A DESTINATION
FOR UNPLANNED, QUICK PURCHASES

HOUSEHOLD
INCOME CLASSIFICATION

60 Household Income Bands
HIB DEFINITION Unit: VND
A5 150,000,000 or higher
A4 75,000,000 - 149,999,999
A3 45,000,000 - 74,999,999
A2 30,000,000 - 44,999,999
A1 15,000,000 - 29,999,999
A 15,000,000 or higher
B 7,500,000 - 14,999,999
C 4,500,000 - 7,499,999
D 3,000,000 - 4,499,999
E 1,500,000 - 2,999,999
F 0 - 1,499,999
HOUSEHOLD INCOME CLASSIFICATION
Household Income Band (HIB) Classification System Overview.
This classification system is based on gross monthly income.

61Household Income Bands
VIET NAM HIB
Source: Nielsen database 2012
HIB
2012
VIETNAM
URBAN RURAL TOTAL
A2 1% 0% 1%
A1 11% 3% 6%
A 12% 4% 6%
B 33% 15% 21%
C 40% 37% 38%
D 13% 30% 25%
E 2% 11% 8%
F 0% 2% 2%
HIB OF URBAN HA NOI AND URBAN HCMC
Source: Nielsen database 2012
HIB
2012
HANOI HCMC HCMC & HANOI
URBAN URBAN URBAN
A2+ 1% 3% 2%
A1 18% 16% 17%
A 20% 19% 19%
B 41% 36% 38%
C 33% 34% 34%
D 6% 10% 8%
E 0% 1% 1%

64
POPULATION BY PROVINCE IN VIETNAM 2000-2011
vietnam demographics
REGION/
PROVINCE
2007 2008 2009 2010 Prel.2011
TOTAL
VIETNAM
84,218,500 85,118,700 86,025,000 86,932,500 87,840,000
Red River Delta 19,228,800 19,473,700 19,618,100 19,803,300 19,999,300
Ha Noi 3,228,500 6,381,800 6,472,000 6,588,500 6,699,600
Ha Tay 2,773,700
Vinh Phuc 1,174,100 993,800 1,000,400 1,007,600 1,014,600
Bac Ninh 1,009,400 1,018,100 1,026,500 1,041,200 1,060,300
Quang Ninh 1,122,500 1,135,100 1,146,100 1,154,900 1,163,700
Hai Duong 1,694,700 1,700,800 1,706,800 1,712,800 1,718,900
Hai Phong 1,806,500 1,824,100 1,840,400 1,857,800 1,878,500
Hung Yen 1,121,300 1,126,200 1,128,600 1,138,300 1,150,400
Thai Binh 1,783,900 1,782,700 1,783,100 1,784,800 1,786,000
Ha Nam 788,400 786,900 786,200 786,300 786,900
Nam Dinh 1,829,700 1,826,100 1,828,400 1,830,000 1,833,500
Ninh Binh 896,100 898,100 899,600 901,100 906,900
Northern
Midlands and
Mountain
11,004,200 10,997,300 11,073,500 11,177,000 11,290,500
Ha Giang 704,900 716,200 725,100 733,700 746,300
Cao Bang 508,600 510,500 511,200 513,100 515,000
Bac Kan 291,800 293,600 294,600 296,600 298,700
Tuyen Quang 719,400 723,500 725,200 729,900 730,800
Lao Cai 598,300 606,500 615,800 626,700 637,500
Yen Bai 731,600 737,500 741,700 751,300 758,600
Thai Nguyen 1,113,000 1,120,300 1,125,400 1,131,300 1,139,400
Lang Son 728,200 730,700 733,200 736,300 741,200
Bac Giang 1,548,800 1,554,600 1,556,900 1,564,400 1,574,300
Phu Tho 1,305,600 1,311,500 1,316,600 1,320,200 1,326,000

65vietnam demographics
Dien Bien 466,000 479,300 490,800 501,200 512,300
Lai Chau 364,400 367,900 371,400 380,500 391,200
Son La 1,050,800 1,067,200 1,079,200 1,099,000 1,119,400
Hoa Binh 872,800 778,000 786,400 792,800 799,800
North and
South Central
Coast
18,729,100 18,797,900 18,855,700 18,943,500 19,046,500
Thanh Hoa 3,417,300 3,408,800 3,404,300 3,405,900 3,412,600
Nghe An 2,905,200 2,912,100 2,914,500 2,928,700 2,942,900
Ha Tinh 1,239,000 1,234,000 1,227,800 1,228,200 1,229,300
Quang Binh 838,500 843,500 845,000 848,600 853,000
Quang Tri 594,100 596,700 598,600 601,700 604,700
Thua Thien Hue 1,081,000 1,084,900 1,087,600 1,090,900 1,103,100
Da Nang 847,500 868,800 894,500 926,800 951,700
Quang Nam 1,413,900 1,417,800 1,423,000 1,427,100 1,435,000
Quang Ngai 1,214,800 1,217,000 1,217,200 1,218,600 1,221,600
Binh Dinh 1,482,300 1,485,600 1,487,400 1,492,000 1,497,300
Phu Yen 850,300 856,700 862,400 867,200 871,900
Khanh Hoa 1,137,500 1,149,300 1,158,200 1,164,600 1,174,100
Ninh Thuan 555,800 560,700 565,800 568,200 569,000
Binh Thuan 1,151,900 1,162,000 1,169,400 1,175,000 1,180,300
Central
Highlands
4,948,000 5,036,700 5,128,800 5,207,400 5,282,000
Kon Tum 408,100 420,500 431,800 442,100 453,200
Gia Lai 1,225,500 1,251,300 1,281,000 1,301,600 1,322,000
Dak Lak 1,696,600 1,715,100 1,735,700 1,754,400 1,771,800
Dak Nong 457,300 474,400 491,000 505,200 516,300
Lam Dong 1,160,500 1,175,400 1,189,300 1,204,100 1,218,700

66 vietnam demographics
Source: Statistical Yearbook 2011
POPULATION BY PROVINCE IN VIETNAM 2000-2011
(continue)
South East 13,266,400 13,683,600 14,149,000 14,545,900 14,890,800
Binh Phuoc 838,300 858,000 875,000 888,200 905,300
Tay Ninh 1,053,000 1,060,500 1,067,200 1,072,700 1,080,700
Binh Duong 1,307,000 1,402,700 1,512,500 1,619,900 1,691,400
Dong Nai 2,372,600 2,432,700 2,499,700 2,575,100 2,665,100
Ba Ria - Vung
Tau
970,200 983,600 998,500 1,012,000 1,027,200
TP.Ho Chi Minh 6,725,300 6,946,100 7,196,100 7,378,000 7,521,100
Mekong River
Delta
17,042,000 17,129,500 17,199,900 17,255,400 17,330,900
Long An 1,417,900 1,428,200 1,436,300 1,442,800 1,449,600
Tien Giang 1,661,600 1,668,000 1,672,800 1,678,000 1,682,600
Ben Tre 1,264,800 1,259,600 1,256,100 1,256,700 1,257,800
Tra Vinh 997,200 1,000,800 1,003,200 1,006,700 1,012,600
Vinh Long 1,022,800 1,024,000 1,025,100 1,026,500 1,028,600
Dong Thap 1,654,500 1,662,500 1,666,600 1,669,600 1,673,200
An Giang 2,134,300 2,142,600 2,147,600 2,148,900 2,151,000
Kien Giang 1,654,900 1,672,300 1,688,500 1,699,700 1,714,100
Can Tho 1,172,000 1,180,900 1,188,600 1,195,100 1,200,300
Hau Giang 754,700 756,300 758,000 760,400 769,200
Soc Trang 1,276,300 1,285,100 1,293,200 1,297,500 1,303,700
Bac Lieu 835,800 847,500 856,800 863,300 873,300
Ca Mau 1,195,200 1,201,700 1,207,100 1,210,200 1,214,900

67
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67
POPULATION BY PROVINCE - URBAN/RURAL - 2011
REGIONPROVINCE TOTAL URBAN RURAL
TOTAL VIETNAM 87,840,000 27,888,200 59,951,800
Red River Delta 19,999,300 6,179,000 13,820,300
Ha Noi 6,699,600 2,893,500 3,806,100
Vinh Phuc 1,014,600 233,500 781,100
Bac Ninh 1,060,300 276,000 784,300
Quang Ninh 1,163,700 606,700 557,000
Hai Duong 1,718,900 376,400 1,342,500
Hai Phong 1,878,500 870,700 1,007,800
Hung Yen 1,150,400 144,600 1,005,800
Thai Binh 1,786,000 183,800 1,602,200
Ha Nam 786,900 82,400 704,500
Nam Dinh 1,833,500 329,500 1,504,000
Ninh Binh 906,900 181,900 725,000
Northern Midlands and
Mountain
11,290,500 1,911,400 9,379,100
Ha Giang 746,300 112,200 634,100
Cao Bang 515,000 87,600 427,400
Bac Kan 298,700 48,400 250,300
Tuyen Quang 730,800 96,000 634,800
Lao Cai 637,500 136,000 501,500
Yen Bai 758,600 147,900 610,700
Thai Nguyen 1,139,400 296,600 842,800
Lang Son 741,200 142,200 599,000
Bac Giang 1,574,300 156,300 1,418,000
Phu Tho 1,326,000 276,700 1,049,300
Dien Bien 512,300 76,900 435,400
Lai Chau 391,200 56,100 335,100
Son La 1,119,400 158,500 960,900
Hoa Binh 799,800 120,000 679,800
North and South Central
Coast
19,046,500 4,999,600 14,046,900
Thanh Hoa 3,412,600 380,500 3,032,100
Nghe An 2,942,900 392,200 2,550,700
Ha Tinh 1,229,300 196,800 1,032,500
Quang Binh 853,000 129,300 723,700

68
Quang Tri 604,700 174,200 430,500
Thua Thien Hue 1,103,100 570,200 532,900
Da Nang 951,700 828,700 123,000
Quang Nam 1,435,000 277,600 1,157,400
Quang Ngai 1,221,600 178,900 1,042,700
Binh Dinh 1,497,300 415,300 1,082,000
Phu Yen 871,900 202,600 669,300
Khanh Hoa 1,174,100 584,200 589,900
Ninh Thuan 569,000 205,200 363,800
Binh Thuan 1,180,300 463,900 716,400
Central Highlands 5,282,000 1,525,300 3,756,700
Kon Tum 453,200 156,400 296,800
Gia Lai 1,322,000 399,900 922,100
Dak Lak 1,771,800 426,000 1,345,800
Dak Nong 516,300 78,300 438,000
Lam Dong 1,218,700 464,700 754,000
South East 14,890,800 9,065,800 5,825,000
Binh Phuoc 905,300 152,100 753,200
Tay Ninh 1,080,700 169,100 911,600
Binh Duong 1,691,400 1,084,200 607,200
Dong Nai 2,665,100 897,600 1,767,500
Ba Ria - Vung Tau 1,027,200 512,100 515,100
TP.Ho Chi Minh 7,521,100 6,250,700 1,270,400
Mekong River Delta 17,330,900 4,207,100 13,123,800
Long An 1,449,600 258,000 1,191,600
Tien Giang 1,682,600 265,400 1,417,200
Ben Tre 1,257,800 126,100 1,131,700
Tra Vinh 1,012,600 158,800 853,800
Vinh Long 1,028,600 159,200 869,400
Dong Thap 1,673,200 297,200 1,376,000
An Giang 2,151,000 672,700 1,478,300
Kien Giang 1,714,100 466,100 1,248,000
Can Tho 1,200,300 791,800 408,500
Hau Giang 769,200 176,000 593,200
Soc Trang 1,303,700 339,300 964,400
Bac Lieu 873,300 234,700 638,600
Ca Mau 1,214,900 261,800 953,100
POPULATION BY PROVINCE - URBAN/RURAL - 2011
(continue)

69
HOUSEHOLD BY PROVINCE - URBAN/RURAL - 2011
REGIONPROVINCE TOTAL URBAN RURAL
TOTAL VIETNAM 22,609,558 6,724,596 15,884,962
Red River Delta 5,607,143 1,637,286 3,969,857
Ha Noi 1,797,833 733,516 1,064,317
Vinh Phuc 271,081 60,722 210,359
Bac Ninh 285,194 67,306 217,889
Quang Ninh 318,500 160,206 158,295
Hai Duong 517,212 98,788 418,425
Hai Phong 541,676 249,713 291,964
Hung Yen 332,706 40,923 291,783
Thai Binh 557,500 55,193 502,308
Ha Nam 238,303 23,354 214,949
Nam Dinh 553,424 97,956 455,468
Ninh Binh 257,171 46,034 211,138
Northern Midlands and Mountain 2,773,800 443,808 2,329,992
Ha Giang 161,556 19,387 142,169
Cao Bang 125,000 21,500 103,500
Bac Kan 75,718 12,266 63,452
Tuyen Quang 186,538 24,063 162,475
Lao Cai 146,405 31,038 115,367
Yen Bai 190,615 36,026 154,589
Thai Nguyen 331,588 84,887 246,702
Lang Son 183,275 35,372 147,903
Bac Giang 410,579 39,416 371,163
Phu Tho 365,750 58,154 307,596
Dien Bien 107,174 16,290 90,883
Lai Chau 77,375 11,065 66,310
Son La 246,318 34,238 212,080
Hoa Binh 197,250 29,982 167,268
North and South Central Coast 4,965,895 1,196,781 3,769,114
Thanh Hoa 896,053 93,189 802,863
Nghe An 768,211 96,795 671,416
Ha Tinh 351,514 52,376 299,139
Quang Binh 212,000 32,012 179,988
Quang Tri 149,800 41,345 108,455

70
Thua Thien Hue 272,175 98,255 173,920
Da Nang 228,333 198,422 29,912
Quang Nam 384,108 71,444 312,664
Quang Ngai 329,514 48,438 281,075
Binh Dinh 402,432 111,876 290,556
Phu Yen 227,105 49,736 177,369
Khanh Hoa 289,925 115,100 174,825
Ninh Thuan 137,976 49,809 88,166
Binh Thuan 285,780 112,598 173,183
Central Highlands 1,249,976 347,493 902,482
Kon Tum 103,071 34,838 68,233
Gia Lai 297,116 84,975 212,141
Dak Lak 412,643 92,845 319,798
Dak Nong 120,000 17,760 102,240
Lam Dong 304,949 115,576 189,373
South East 3,709,395 2,118,064 1,591,330
Binh Phuoc 225,000 37,800 187,200
Tay Ninh 280,974 44,394 236,580
Binh Duong 482,935 144,398 338,538
Dong Nai 655,605 217,661 437,944
Ba Ria - Vung Tau 262,342 130,646 131,696
HCMC 1,837,231 1,528,576 308,655
Mekong River Delta 4,303,350 981,164 3,322,186
Long An 378,553 66,247 312,306
Tien Giang 440,500 60,789 379,711
Ben Tre 358,800 35,880 322,920
Tra Vinh 251,100 38,418 212,682
Vinh Long 271,000 41,734 229,266
Dong Thap 416,925 71,711 345,214
An Giang 524,195 148,871 375,324
Kien Giang 401,881 108,106 293,775
Can Tho 290,146 190,916 99,230
Hau Giang 189,500 37,332 152,169
Soc Trang 315,415 61,506 253,909
Bac Lieu 195,091 51,309 143,782
Ca Mau 287,381 58,913 228,468
HOUSEHOLD BY PROVINCE - URBAN/RURAL - 2011
(continue)

71
POPULATION, AREA AND POPULATION DENSITY BY
PROVINCE 2011
REGION/ PROVINCE
POPULATION
(Thous. persons)
AREA
(Km2
)
POPULATION DENSITY
(Person/Km2
)
TOTAL VIETNAM 87,840.0 330,957.6 265
Red River Delta 19,999.3 21,068.1 949
Ha Noi 6,699.6 3,328.9 2,013
Vinh Phuc 1,014.6 1,236.5 821
Bac Ninh 1,060.3 822.7 1,289
Quang Ninh 1,163.7 6,102.4 191
Hai Duong 1,718.9 1,656.0 1,038
Hai Phong 1,878.5 1,523.4 1,233
Hung Yen 1,150.4 926.0 1,242
Thai Binh 1,786.0 1,570.0 1,138
Ha Nam 786.9 860.5 914
Nam Dinh 1,833.5 1,651.4 1,110
Ninh Binh 906.9 1,390.3 652
Northern Midlands and Mountain 11,290.5 95,264.4 119
Ha Giang 746.3 7,914.9 94
Cao Bang 515.0 6,707.9 77
Bac Kan 298.7 4,859.4 61
Tuyen Quang 730.8 5,867.3 125
Lao Cai 637.5 6,383.9 100
Yen Bai 758.6 6,886.3 110
Thai Nguyen 1,139.4 3,531.7 323
Lang Son 741.2 8,320.8 89
Bac Giang 1,574.3 3,844.0 410
Phu Tho 1,326.0 3,533.4 375
Dien Bien 512.3 9,562.9 54
Lai Chau 391.2 9,068.8 43
Son La 1,119.4 14,174.4 79
Hoa Binh 799.8 4,608.7 174
North and South Central Coast 19,046.5 95,838.0 199
Thanh Hoa 3,412.6 11,131.9 307
Nghe An 2,942.9 16,493.7 178
Ha Tinh 1,229.3 5,997.2 205
Quang Binh 853.0 8,065.3 106
Quang Tri 604.7 4,739.8 128
Thua Thien Hue 1,103.1 5,033.2 219

72
Da Nang 951.7 1,285.4 740
Quang Nam 1,435.0 10,438.4 137
Quang Ngai 1,221.6 5,153.0 237
Binh Dinh 1,497.3 6,050.6 247
Phu Yen 871.9 5,060.6 172
Khanh Hoa 1,174.1 5,217.7 225
Ninh Thuan 569.0 3,358.3 169
Binh Thuan 1,180.3 7,812.9 151
Central Highlands 5,282.0 54,641.0 97
Kon Tum 453.2 9,689.6 47
Gia Lai 1,322.0 15,536.9 85
Dak Lak 1,771.8 13,125.4 135
Dak Nong 516.3 6,515.6 79
Lam Dong 1,218.7 9,773.5 125
South East 14,890.8 23,597.9 631
Binh Phuoc 905.3 6,871.5 132
Tay Ninh 1,080.7 4,039.7 268
Binh Duong 1,691.4 2,694.4 628
Dong Nai 2,665.1 5,907.2 451
Ba Ria - Vung Tau 1,027.2 1,989.5 516
TP.Ho Chi Minh 7,521.1 2,095.6 3,589
Mekong River Delta 17,330.9 40,548.2 427
Long An 1,449.6 4,492.4 323
Tien Giang 1,682.6 2,508.3 671
Ben Tre 1,257.8 2,360.6 533
Tra Vinh 1,012.6 2,341.2 433
Vinh Long 1,028.6 1,496.8 687
Dong Thap 1,673.2 3,377.0 495
An Giang 2,151.0 3,536.7 608
Kien Giang 1,714.1 6,348.5 270
Can Tho 1,200.3 1,409.0 852
Hau Giang 769.2 1,602.5 480
Soc Trang 1,303.7 3,311.6 394
Bac Lieu 873.3 2,468.7 354
Ca Mau 1,214.9 5,294.9 229

73
FEMALE POPULATION BY PROVINCE IN VIETNAM
2006-2011
REGION/
PROVINCE
2007 2008 2009 2010 Prel.2011
TOTAL
VIETNAM
42,771,200 43,162,600 43,501,600 43,946,400 44,395,200
Red River Delta 9,796,800 9,929,000 9,968,200 10,044,400 10,127,000
Ha Noi 1,610,200 3,256,900 3,292,000 3,340,200 3,385,200
Vinh Phuc 592,700 501,700 506,200 510,000 513,500
Bac Ninh 518,000 520,100 522,600 528,700 537,400
Quang Ninh 554,000 557,200 561,100 563,900 566,600
Hai Duong 867,000 869,400 871,700 873,500 876,500
Hai Phong 913,600 921,000 927,800 936,200 946,300
Hung Yen 579,200 581,900 575,700 579,100 583,700
Thai Binh 926,700 923,400 922,300 923,000 923,500
Ha Nam 406,200 404,500 402,300 402,300 402,600
Nam Dinh 937,100 939,100 933,800 934,500 936,300
Ninh Binh 455,200 453,800 452,700 453,000 455,400
Northern
Midlands and
Mountain
5,534,900 5,538,200 5,555,600 5,601,000 5,661,300
Ha Giang 355,900 361,600 362,000 367,100 373,600
Cao Bang 258,900 259,900 257,500 258,600 259,700
Bac Kan 145,700 145,900 146,100 146,700 147,400
Tuyen Quang 363,100 366,000 361,900 364,300 364,800
Lao Cai 299,100 302,000 305,900 311,100 316,300
Yen Bai 367,900 369,800 371,000 375,600 378,800

74
Thai Nguyen 556,700 561,900 568,900 572,400 576,600
Lang Son 366,200 366,900 368,300 369,400 371,400
Bac Giang 783,000 782,700 785,100 785,100 793,000
Phu Tho 663,800 665,300 669,300 668,000 672,100
Dien Bien 232,200 238,800 245,300 250,500 256,000
Lai Chau 181,200 181,400 181,500 185,900 191,200
Son La 522,400 537,500 536,600 546,700 557,100
Hoa Binh 438,800 398,500 396,200 399,600 403,300
North and South
Central Coast
9,522,200 9,528,900 9,532,600 9,572,400 9,621,000
Thanh Hoa 1,742,100 1,721,100 1,722,000 1,722,800 1,726,300
Nghe An 1,480,600 1,473,700 1,467,700 1,475,000 1,482,300
Ha Tinh 623,800 641,600 620,700 621,000 621,700
Quang Binh 420,800 422,000 421,700 424,100 426,300
Quang Tri 300,400 300,700 303,200 304,400 305,600
Thua Thien Hue 550,000 551,100 550,200 550,700 557,100
Da Nang 437,600 441,700 453,300 469,700 482,300
Quang Nam 729,300 728,800 729,700 730,700 733,700
Quang Ngai 618,700 618,500 617,200 617,700 619,100
Binh Dinh 759,500 760,300 762,300 764,700 767,400
Phu Yen 428,300 429,600 430,800 433,200 435,500
Khanh Hoa 572,800 578,900 586,300 588,800 593,000
Ninh Thuan 280,900 282,300 283,800 283,900 283,200
Binh Thuan 577,400 578,600 583,700 585,700 587,500
FEMALE POPULATION BY PROVINCE IN VIETNAM 2006-2011
(continue)

75
Central
Highlands
2,456,200 2,510,200 2,538,100 2,568,700 2,597,100
Kon Tum 203,100 211,000 213,100 214,500 216,100
Gia Lai 601,800 626,600 637,800 644,400 650,800
Dak Lak 840,800 849,100 859,400 868,800 877,600
Dak Nong 230,500 237,200 235,800 240,400 243,400
Lam Dong 580,000 586,300 592,000 600,600 609,200
South East 6,778,400 6,991,700 7,253,800 7,480,500 7,675,200
Binh Phuoc 411,300 422,000 430,700 439,900 448,400
Tay Ninh 535,000 535,500 536,200 540,100 545,200
Binh Duong 681,000 727,700 785,000 841,800 877,800
Dong Nai 1,195,600 1,223,700 1,261,700 1,304,000 1,353,900
Ba Ria - Vung
Tau
484,200 490,600 499,400 506,200 513,800
HCMC 3,471,300 3,592,200 3,740,800 3,848,500 3,936,100
Mekong River
Delta
8,682,700 8,664,600 8,653,300 8,679,400 8,713,600
Long An 713,300 718,700 723,000 726,300 729,700
Tien Giang 855,000 853,300 852,100 852,100 853,100
Ben Tre 649,500 644,100 639,800 640,200 640,900
Tra Vinh 503,500 505,800 509,100 510,900 513,800
Vinh Long 525,600 522,700 520,500 521,000 521,900
Dong Thap 847,000 833,000 835,900 837,600 839,500
An Giang 1,085,100 1,083,000 1,080,700 1,080,900 1,081,400
Kien Giang 838,900 838,200 836,300 845,600 852,500
Can Tho 594,400 597,300 598,900 599,900 600,200
Hau Giang 381,100 378,800 376,600 377,500 381,600
Soc Trang 654,200 653,800 650,500 652,600 655,800
Bac Lieu 429,400 434,500 429,500 432,900 438,800
Ca Mau 605,700 601,400 600,400 601,900 604,400

76
MALE POPULATION BY PROVINCE IN VIETNAM
2000-2011
REGION/
PROVINCE
2007 2008 2009 2010 Prel.2011
TOTAL
VIETNAM
41,447,300 41,956,100 42,523,400 42,986,100 43,444,800
Red River Delta 9,432,000 9,544,700 9,649,900 9,758,900 9,872,300
Ha Noi 1,618,300 3,124,900 3,180,000 3,248,300 3,314,400
Vinh Phuc 581,400 492,100 494,200 497,600 501,100
Bac Ninh 491,400 498,000 503,900 512,500 522,900
Quang Ninh 568,500 577,900 585,000 591,000 597,100
Hai Duong 827,700 831,400 835,100 839,300 842,400
Hai Phong 892,900 903,100 912,600 921,600 932,200
Hung Yen 542,100 544,300 552,900 559,200 566,700
Thai Binh 857,200 859,300 860,800 861,800 862,500
Ha Nam 382,200 382,400 383,900 384,000 384,300
Nam Dinh 892,600 887,000 894,600 895,500 897,200
Ninh Binh 440,900 444,300 446,900 448,100 451,500
Northern
Midlands and
Mountain
5,469,300 5,459,100 5,517,900 5,576,000 5,629,200
Ha Giang 349,000 354,600 363,100 366,600 372,700
Cao Bang 249,700 250,600 253,700 254,500 255,300
Bac Kan 146,100 147,700 148,500 149,900 151,300
Tuyen Quang 356,300 357,500 363,300 365,600 366,000
Lao Cai 299,200 304,500 309,900 315,600 321,200
Yen Bai 363,700 367,700 370,700 375,700 379,800
Thai Nguyen 556,300 558,400 556,500 558,900 562,800
Lang Son 362,000 363,800 364,900 366,900 369,800
Bac Giang 765,800 771,900 771,800 779,300 781,300
Phu Tho 641,800 646,200 647,300 652,200 653,900
Dien Bien 233,800 240,500 245,500 250,700 256,300

77
Lai Chau 183,200 186,500 189,900 194,600 200,000
Son La 528,400 529,700 542,600 552,300 562,300
Hoa Binh 434,000 379,500 390,200 393,200 396,500
North and South
Central Coast
9,206,900 9,269,000 9,323,100 9,371,100 9,425,500
Thanh Hoa 1,675,200 1,687,700 1,682,300 1,683,100 1,686,300
Nghe An 1,424,600 1,438,400 1,446,800 1,453,700 1,460,600
Ha Tinh 615,200 592,400 607,100 607,200 607,600
Quang Binh 417,700 421,500 423,300 424,500 426,700
Quang Tri 293,700 296,000 295,400 297,300 299,100
Thua Thien Hue 531,000 533,800 537,400 540,200 546,000
Da Nang 409,900 427,100 441,200 457,100 469,400
Quang Nam 684,600 689,000 693,300 696,400 701,300
Quang Ngai 596,100 598,500 600,000 600,900 602,500
Binh Dinh 722,800 725,300 725,100 727,300 729,900
Phu Yen 422,000 427,100 431,600 434,000 436,400
Khanh Hoa 564,700 570,400 571,900 575,800 581,100
Ninh Thuan 274,900 278,400 282,000 284,300 285,800
Binh Thuan 574,500 583,400 585,700 589,300 592,800
Central
Highlands
2,491,800 2,526,500 2,590,700 2,638,700 2,684,900
Kon Tum 205,000 209,500 218,700 227,600 237,100
Gia Lai 623,700 624,700 643,200 657,200 671,200
Dak Lak 855,800 866,000 876,300 885,600 894,200
Dak Nong 226,800 237,200 255,200 264,800 272,900
Lam Dong 580,500 589,100 597,300 603,500 609,500

78
South East 6,488,000 6,691,900 6,895,200 7,065,400 7,215,600
Binh Phuoc 427,000 436,000 444,300 448,300 456,900
Tay Ninh 518,000 525,000 531,000 532,600 535,500
Binh Duong 626,000 675,000 727,500 778,100 813,600
Dong Nai 1,177,000 1,209,000 1,238,000 1,271,100 1,311,200
Ba Ria - Vung
Tau
486,000 493,000 499,100 505,800 513,400
TP. Ho Chi Minh 3,254,000 3,353,900 3,455,300 3,529,500 3,585,000
Mekong River
Delta
8,359,300 8,464,900 8,546,600 8,576,000 8,617,300
Long An 704,600 709,500 713,300 716,500 719,900
Tien Giang 806,600 814,700 820,700 825,900 829,500
Ben Tre 615,300 615,500 616,300 616,500 616,900
Tra Vinh 493,700 495,000 494,100 495,800 498,800
Vinh Long 497,200 501,300 504,600 505,500 506,700
Dong Thap 807,500 829,500 830,700 832,000 833,700
An Giang 1,049,200 1,059,600 1,066,900 1,068,000 1,069,600
Kien Giang 816,000 834,100 852,200 854,100 861,600
Can Tho 577,600 583,600 589,700 595,200 600,100
Hau Giang 373,600 377,500 381,400 382,900 387,600
Soc Trang 622,100 631,300 642,700 644,900 647,900
Bac Lieu 406,400 413,000 427,300 430,400 434,500
Ca Mau 589,500 600,300 606,700 608,300 610,500
MALE POPULATION BY PROVINCE IN VIETNAM 2000-2011
(continue)

79
NUMBER OF FOREIGN VISITORS
TO VIETNAM 2006 – 2011 (THOUS. VISITORS)
2007 2008 2009 2010 Prel.2011
Total 4,229 4,236 3,747 5,050 6,014
By main purpose of journey
Tourism 2,606 2,613 2,241 3,110 3,651
Business 674 844 742 1,024 1,003
“Visiting friend & relative” 601 511 518 574 1,007
Others 349 268 247 342 353
By means of transport
Air ways 3,301 3,283 3,026 4,062 5,032
Water ways 225 152 66 51 46
Roads 704 801 656 938 936

80
AVERAGE EXPENDITURE PER DOMESTIC VISITOR
IN 2008 (THOUS. VND)
Source: Statistical Yearbook 2008 - General Statistics Office
AVERAGE AMOUNT PER VISITOR
AVERAGE AMOUNT PER
DAY VISITOR
Average Amount 1,771.8 506.2
By some provinces
Ha Noi 2,597.8 538.8
Hai Phong 1,576.5 461.3
Lao Cai 1,957.1 455.4
Lang Son 1,528.2 638.4
Quang Ninh 1,810.9 591.8
Thanh Hoa 1,234.6 379.6
Nghe An 1,524.7 375.3
Quang Binh 1,723.9 470.7
Quang Tri 828.3 234.3
Thua Thien Hue 2,114.4 408.0
Da Nang 3,438.4 601.0
Quang Nam 2,192.6 408.7
Binh Dinh 1,990.1 437.2
Khanh Hoa 2,306.4 444.4
Gia Lai 1,209.1 299.4
Lam Dong 1,840.9 496.6
Binh Thuan 1,748.1 609.7
Tay Ninh 1,020.0 295.7
TP. Ho Chi Minh 2,795.3 520.6
An Giang 911.5 307.7
Can Tho 1,437.3 440.9

81
CONSUMER PRICE INDEX (PREVIOUS MONTH = 100)
vietnam ECONOMY
Month 2007 2008 2009 2010 2011
January 101.1 102.4 100.3 101.4 101.7
February 102.2 103.6 101.2 102.0 102.1
March 99.8 103.0 99.8 100.8 102.2
April 100.5 102.2 100.4 100.1 103.3
May 100.8 103.9 100.4 100.3 102.2
June 100.9 102.1 100.6 100.2 101.1
July 100.9 101.1 100.5 100.1 101.2
August 100.6 101.6 100.2 100.2 100.9
September 100.5 100.2 100.6 101.3 100.8
October 100.7 99.8 100.4 101.1 100.4
November 101.2 99.2 100.6 101.9 100.4
December 102.9 99.3 101.4 102.0 100.5
Monthly average index 101.0 101.5 100.5 100.9 101.4
December of report year
compared with previous year
112.6 119.9 106.5 111.8 118.1
PREVIOUS YEAR = 100 108.3 123.0 106.9 109.2 118.6
YEAR 2000=100 146.3 179.6 192.0 209.6 248.6
YEAR 2005=100 114.5 140.8 150.5 164.3 194.8

82
RETAIL SALE AS A % OF GNI AND FINAL PRIVATE
CONSUMPTION 2011
vietnam ECONOMY
Unit: Bill. Dongs
Source: 2011 Statistical Yearbook of Vietnam
Year
Retail sales At Current
Prices
% of GNI
% of Final Private
Consumption
1995 121,160 53% 72%
1996 145,874 54% 72%
1997 161,900 52% 72%
1998 185,598 53% 73%
1999 200,924 51% 73%
2000 220,411 51% 75%
2001 245,315 52% 79%
2002 280,884 53% 81%
2003 333,809 55% 82%
2004 398,525 57% 86%
2005 480,294 58% 90%
2006 596,207 63% 97%
2007 746,159 67% 109%
2008 1,007,214 70% 108%
2009 1,238,145 77% 99%
2010 1,614,078 85% 90%
Prel. 2011 2,004,361 83% 90%

83vietnam INDUSTRY STRUCTURE
AVERAGE EMPLOYED POPULATION IN STATE
SECTOR BY KIND OF ECONOMIC ACTIVITY
(THOUS. PER)
2008 2009 2010 Prel. 2011
TOTAL 5059,3 5040,6 5107,4 5250,6
Agriculture, forestry and fishing 193,2 187,0 184,1 182,6
Mining and quarrying 98,1 94,4 96,6 102,4
Manufacturing 588,2 649,4 635,4 652,0
Electricity, gas, stream and air conditioning
supply
90,4 92,4 101,2 112,8
Water supply, sewerage, waste management
and remediation activities
31,1 31,7 33,7 35,6
Construction 422,0 437,8 435,2 435,1
Wholesale and retail trade; repair of motor
vehicles and motorcycles
87,8 88,1 82,7 85,0
Transportation and storage 199,1 200,4 199,7 209,2
Accommodation and food service activities 38,6 40,1 38,3 43,3
Information and communication 28,4 29,3 32,6 34,8
Financial, banking and insurance activities 80,5 76,1 78.0 80,5
Real estate activities 3,2 3,2 3,0 3,3
Professional, scientific and technical activities 71,2 72,1 69,4 72.0
Administrative and support service activities 26,6 26,8 30,6 32,3
Activities of Communist Party, socio-political
organizations; public administration and
defence; compulsory security
1604,2 1503,8 1523,6 1541,2
Education and training 1205,2 1213,8 1251,3 1280,3
Human health and social work activities 229,1 230,0 244,4 271,5
Arts, entertainment and recreation 28,2 29,6 29,7 33,4
Other service activities 34,5 34,7 37,9 43,3

84 vietnam INDUSTRY STRUCTURE
INDUSTRIAL OUTPUT VALUE AT CURRENT PRICES
BY PROVINCE (BILL. VND)
2006 2007 2008 2009 2010
Whole country 1,199,139.5 1,466,480.1 1,903,128.1 2,298,086.6 2,963,499.7
Red River Delta 270,355.4 358,992.1 470,019.9 554,517.9 709,979.3
Ha Noi 92,168.3 116,096.4
172,330.7 200,349.2 239,265.3
Ha Tay 15,925.6 20,173.5
Vinh Phuc 29,904.0 43,070.3 48,894.7 54,266.4 74,709.3
Bac Ninh 15,896.1 22,446.6 31,491.4 42,627.0 76,117.4
Quang Ninh 26,859.0 38,180.6 54,551.8 64,853.8 80,347.6
Hai Duong 14,700.2 19,629.2 26,056.8 32,309.9 44,032.1
Hai Phong 32,773.5 43,190.3 58,912.5 64,583.0 76,533.6
Hung Yen 18,117.6 25,675.3 33,272.7 39,853.7 48,626.0
Thai Binh 6,835.3 8,847.7 12,895.6 16,177.2 22,200.5
Ha Nam 4,382.0 5,618.3 8,444.2 10,804.0 14,401.8
Nam Dinh 8,700.4 11,295.0 15,217.8 18,443.5 21,065.9
Ninh Binh 4,093.4 4,768.9 7,951.7 10,250.2 12,679.8
Northern midlands
and mountain areas
29,979.9 39,344.1 55,316.3 61,985.4 85,637.5
Ha Giang 367.8 505.1 735.7 693.7 946.9
Cao Bang 745.0 949.8 1,317.8 1,301.6 2,317.0
Bac Kan 309.1 413.3 363.9 671.1 903.7
Tuyen Quang 815.5 1,064.2 1,414.4 2,023.9 2,334.3
Lao Cai 1,521.2 1,851.1 4,063.7 4,055.2 6,259.9
Yen Bai 1,255.6 1,568.5 2,420.0 3,307.5 4,397.9
Thai Nguyen 8,963.0 13,405.1 17,002.2 17,938.6 24,928.8
Lang Son 941.7 947.0 1,431.9 1,836.8 2,186.4
Bac Giang 3,014.6 3,859.4 5,723.0 6,485.2 10,904.2
Phu Tho 9,579.0 11,621.7 16,222.5 17,601.4 22,427.7
Dien Bien 491.1 589.4 837.4 1,049.4 1,330.8
Lai Chau 142.3 180.2 245.2 347.0 639.0

85
Son La 692.4 1,059.3 1,804.3 2,263.7 2,968.3
Hoa Binh 1,141.6 1,330.0 1,734.3 2,410.3 3,092.6
North Central area
and Central coastal
area
79,697.9 95,101.6 125,533.9 165,164.3 277,012.9
Thanh Hoa 11,061.1 12,588.0 17,440.3 20,216.1 27,720.5
Nghe An 5,627.3 6,544.2 8,967.3 10,057.6 13,744.2
Ha Tinh 1,777.9 2,332.8 3,084.3 3,840.2 4,776.6
Quang Binh 2,523.9 3,016.9 4,249.3 4,708.5 5,866.0
Quang Tri 1,252.0 1,575.5 2,250.6 2,850.2 3,364.2
Thua Thien Hue 4,709.7 5,882.6 7,232.0 8,853.5 13,524.1
Da Nang 11,837.0 12,813.7 16,350.3 18,914.2 23,943.0
Quang Nam 6,333.2 9,183.8 12,490.6 15,816.4 20,639.5
Quang Ngai 3,326.7 4,291.6 6,041.9 25,505.3 98,467.7
Binh Dinh 7,389.7 9,445.8 11,645.7 13,044.0 16,639.7
Phu Yen 3,065.2 4,232.9 5,360.0 7,286.3 8,560.5
Khanh Hoa 15,514.3 16,790.8 21,864.9 24,812.8 28,046.6
Ninh Thuan 1,211.5 1,320.2 2,057.4 1,836.8 2,367.1
Binh Thuan 4,068.4 5,082.8 6,499.3 7,422.4 9,353.2
Central Highlands 8,993.0 10,906.2 15,121.3 17,889.2 22,743.1
Kon Tum 601.8 869.1 1,046.2 1,276.1 1,586.5
Gia Lai 2,071.5 2,871.7 4,456.7 5,417.5 6,774.5
Dak Lak 2,595.0 3,036.9 4,047.1 5,133.2 7,342.7
Dak Nong 956.6 1,021.6 1,493.7 1,860.6 2,187.0
Lam Dong 2,768.1 3,106.9 4,077.6 4,201.8 4,852.4
South East 662,994.9 779,945.3 994,235.7 1,199,505.6 1,483,036.3
Binh Phuoc 2,415.1 3,420.4 6,130.8 7,633.3 12,157.9
Tay Ninh 6,885.7 8,953.6 11,359.0 14,154.4 21,019.2
Binh Duong 100,395.0 130,603.4 176,091.5 203,584.1 258,083.1
vietnam INDUSTRY STRUCTURE

86
Dong Nai 141,738.8 160,663.7 203,535.0 237,289.0 313,974.8
Ba Ria - Vung Tau 134,215.3 148,206.2 190,423.1 227,013.3 281,565.6
TP.Ho Chi Minh 277,345.0 328,098.0 406,696.3 509,831.5 596,235.7
Mekong River
Delta
106,564.8 135,172.5 187,466.4 229,287.5 297,829.0
Long An 15,419.8 20,063.7 27,546.6 37,132.2 51,480.7
Tien Giang 7,465.7 9,221.3 12,461.6 15,271.3 24,343.0
Ben Tre 3,841.6 4,434.5 5,679.7 7,363.8 8,961.0
Tra Vinh 2,826.5 3,429.2 4,584.0 6,086.7 7,459.5
Vinh Long 3,605.0 4,922.6 7,296.2 8,937.9 10,529.9
Dong Thap 8,502.9 11,377.9 17,057.7 23,160.9 29,062.0
An Giang 10,358.1 12,902.8 18,030.3 20,398.0 24,651.1
Kien Giang 8,583.0 10,323.2 13,075.3 15,243.8 18,949.8
Can Tho 17,429.2 24,712.5 39,599.7 42,957.0 58,818.0
Hau Giang 3,949.9 4,995.7 6,154.9 6,722.8 8,058.3
Soc Trang 7,287.3 7,554.1 9,444.8 12,194.0 13,743.8
Bac Lieu 3,505.9 4,187.0 5,156.1 6,373.5 8,603.8
Ca Mau 13,789.9 17,048.0 21,379.5 27,445.6 33,168.1
Nec. 40,553.6 47,018.3 55,434.6 69,736.7 87,261.6
INDUSTRIAL OUTPUT VALUE AT CURRENT PRICES BY PROVINCE (BILL. VND)
(continue)

87vietnam INDUSTRY STRUCTURE
INDUSTRIAL OUTPUT VALUE AT CURRENT PRICES
BY OWNERSHIP
2006 2007 2008 2009 2010
TOTAL 1,199,139.5 1,466,480.1 1,903,128.1 2,298,086.6 2,963,499.7
State 265,117.9 291,041.5 345,278.3 420,956.8 567,108.0
Central 207,964.0 232,495.7 286,593.7 352,573.5 497,407.4
Local 57,153.9 58,545.8 58,684.6 68,383.3 69,700.6
Non-State 401,869.6 520,073.5 709,903.3 885,517.2 1,150,867.3
Collective 4,650.3 4,910.3 6,640.9 8,730.3 10,926.9
Private 306,967.0 407,537.2 572,723.3 722,550.9 962,409.4
Households 90,252.3 107,626.0 130,539.1 154,236.0 177,531.0
Foreign invested
sector
532,152.0 655,365.1 847,946.5 991,612.6 1,245,524.4
TOTAL 100.0 100.0 100.0 100.0 100.0
State 22.1 19.9 18.1 18.3 19.1
Central 17.3 15.9 15.0 15.3 16.8
Local 4.8 4.0 3.1 3.0 2.3
Non-State 33.5 35.4 37.3 38.5 38.9
Collective 0.4 0.3 0.3 0.4 0.4
Private 25.6 27.8 30.1 31.4 32.5
Households 7.5 7.3 6.9 6.7 6.0
Foreign invested
sector
44.4 44.7 44.6 43.2 42.0

88 vietnam INDUSTRY STRUCTURE
OUTPUT VALUE OF AGRICULTURE AT CONSTANT
1994 PRICES BY KIND OF ACTIVITY
Years Total
Of which
Cultivation Livestock Service
Bill. VND
1990 61,817.50 49,604.00 10,283.20 1,930.30
1991 63,512.10 51,247.50 10,294.50 1,970.10
1992 68,820.30 55,132.60 11,651.00 2,036.70
1993 73,380.50 58,906.20 12,309.10 2,165.20
1994 76,998.30 61,660.00 12,999.00 2,339.30
1995 82,307.10 66,183.40 13,629.20 2,494.50
1996 87,647.90 70,778.80 14,347.20 2,521.90
1997 93,783.20 75,745.50 15,465.40 2,572.30
1998 99,096.20 80,291.70 16,204.20 2,600.30
1999 106,367.90 86,380.60 17,337.00 2,650.30
2000 112,088.20 90,858.20 18,481.90 2,748.10
2001 114,961.80 92,907.00 19,254.80 2,800.00
2002 122,116.90 98,060.70 21,166.60 2,889.60
2003 127,611.40 101,786.30 22,867.60 2,957.50
2004 132,840.40 106,422.50 23,391.00 3,026.90
2005 137054.9 107897.6 26050.5 3106.8
2006 142642.6 111613.0 27838.9 3190.6
2007 147764.7 115374.8 29114.1 3275.8
2008 158108.3 123391.2 31326.3 3390.8
2009 162593.1 124462.5 34627.5 3503.0
2010 170215.0 129779.2 36823.5 3612.3
Prel. 2011 178537.3 135882.2 38924.6 3730.5
Index (Previous year =100) - %
1990 101.6 101.4 102.4 102.4
1991 102.7 103.3 100.1 102.1
1992 108.4 107.6 113.2 103.4
1993 106.6 106.8 105.6 106

89
1994 104.9 104.7 105.6 108.0
1995 106.9 107.3 104.8 106.6
1996 107 107 105.3 101
1997 107.0 107 107.8 102.0
1998 105.7 106.0 105 101.1
1999 107.3 107.6 107.0 101.9
2000 105.4 105.2 106.7 103.7
2001 102.6 102.3 104.2 101.9
2002 106.2 105.5 109.9 103.2
2003 104.5 103.8 108.1 102.3
2004 104.1 104.6 102.3 102.3
2005 103.2 101.4 111.4 102.6
2006 104.1 103.4 106.9 102.7
2007 103.6 103.4 104.6 102.7
2008 107 106.9 107.6 103.5
2009 102.8 100.9 110.5 103.3
2010 104.7 104.3 106.3 103.1
Prel. 2011 104.9 104.7 105.7 103.3

90 OUTPUT AND TRADE
EXPORTS AND IMPORTS OF GOOD
Year
Total
Of which
Exports Imports Balance
Mill. USD
1990 5,156 2,404 2,752 (348)
1991 4,425 2,087 2,338 (251)
1992 5,122 2,581 2,541 40
1993 6,909 2,985 3,924 (939)
1994 9,880 4,054 5,826 (1,772)
1995 13,604 5,449 8,155 (2,707)
1996 18,399 7,256 11,144 (3,888)
1997 20,777 9,185 11,592 (2,407)
1998 20,860 9,360 11,500 (2,139)
1999 23,284 11,541 11,742 (201)
2000 30,119 14,483 15,637 (1,154)
2001 31,247 15,029 16,218 (1,189)
2002 36,452 16,706 19,746 (3,040)
2003 45,405 20,149 25,256 (5,107)
2004 58,454 26,485 31,969 (5,484)
2005 69,208 32,447 36,761 (4,314)
2006 84717.3 39826.2 44891.1 (5,065)
2007 111326.1 48561.4 62764.7 (14,203)
2008 143398.9 62685.1 80713.8 (18,029)
2009 127045.1 57096.3 69948.8 (12,853)
2010 157075.3 72236.7 84838.6 (12,602)
Prel. 2011 203655.6 96905.7 106749.9 (9,844)
Index (Previous year = 100) - %
1991 85.8 86.8 84.9
1992 115.7 123.7 108.7
1993 134.9 115.7 154.4
1994 143.0 135.8 148.5

91OUTPUT AND TRADE
1995 137.7 134.4 140.0
1996 135.2 133.2 136.6
1997 112.9 126.6 104.0
1998 100.4 101.9 99.2
1999 111.6 123.3 102.1
2000 129.4 125.5 133.2
2001 103.7 103.8 103.7
2002 116.7 111.2 121.8
2003 124.6 120.6 127.9
2004 128.7 131.4 126.6
2005 118.4 122.5 115.0
2006 122.4 122.7 122.1
2007 131.4 121.9 139.8
2008 128.8 129.1 128.6
2009 88.6 91.1 86.7
2010 123.6 126.5 121.3
Prel. 2011 129.7 134.2 125.8

92 OUTPUT AND TRADE
RETAIL SALES OF GOODS AND SERVICES AT
CURRENT PRICES BY KIND OF ECONOMIC ACTIVITY
(BILL. VND)
Total
Of which
Trade Hotel, restaurant Tourism and services
Bill.VND
1990 19,031.2 16,747.4 2,283.8
1991 33,403.6 29,183.3 4,220.3
1992 51,214.5 44,778.3 6,436.2
1993 67,273.3 58,424.4 8,848.9
1994 93,490.0 74,091.0 11,656.0 7743
1995 121,160.0 94,863.0 16,957.0 9340
1996 145,874.0 117,547.0 18,950.0 9377
1997 161,899.7 131,770.4 20,523.5 9605.8
1998 185,598.1 153,780.6 21,587.7 10229.8
1999 200,923.7 166,989.0 21,672.1 12262.6
2000 220,410.6 183,864.7 23,506.2 13039.7
2001 245,315.0 200,011.0 30,535.0 14769
2002 280,884.0 221,569.7 35,783.8 23530.5
2003 333,809.3 262,832.6 39,382.3 31594.4
2004 398,524.5 314,618.0 45,654.4 38252.1
2005 480,293.5 373,879.4 58,429.3 47984.8
2006 596,207.1 463,144.1 71,314.9 61748.1
2007 746,159.4 574,814.4 90,101.1 81243.9
2008 1,007,213.5 781,957.1 113,983.2 111273.2
2009 1,238,145.0 983,281.0 139,897.3 114966.7
2010 1,614,078.4 1,254,152.0 180,633.3 179293.1
Prel. 2011 2,004,360.9 1,553,913.2 233,182.0 217265.7
Structure(%)
1990 100.0 88.0 12.0
1991 100.0 87.4 12.6
1992 100.0 87.4 12.6
1993 100.0 86.8 13.2
1994 100.0 79.3 12.5 8.2
1995 100.0 78.3 14.0 7.7
1996 100.0 80.6 13.0 6.4

93
1997 100.0 81.4 12.7 5.9
1998 100.0 82.9 11.6 5.5
1999 100.0 83.1 10.8 6.1
2000 100.0 83.4 10.7 5.9
2001 100.0 81.5 12.5 6
2002 100.0 78.9 12.7 8.4
2003 100.0 78.7 11.8 9.5
2004 100.0 78.9 11.5 9.6
2005 100.0 77.8 12.2 10
2006 100.0 77.7 12.0 10.3
2007 100.0 77.0 12.1 10.9
2008 100.0 77.6 11.3 11.1
2009 100.0 79.4 11.3 9.3
2010 100.0 77.7 11.2 11.1
Prel. 2011 100.0 77.5 11.6 10.9
OUTPUT AND TRADE

94 OUTPUT AND TRADE
RETAIL SALES OF GOODS AND SERVICES AT
CURRENT PRICES BY OWNERSHIP
Years
Total
Of which
State Non-State
Foreign invested
sector
Bill.VND
1990 19,031.2 5,788.7 13,242.5
1991 33,403.6 9,000.8 24,402.8
1992 51,214.5 12,370.6 38,843.9
1993 67,273.3 14,650.0 52,623.3
1994 93,490.0 21,566.0 71,478.0 446.0
1995 121,160.0 27,367.0 93,193.0 600.0
1996 145,874.0 31,123.0 112,960.0 1,791.0
1997 161,899.7 32,369.2 127,332.4 2,198.1
1998 185,598.1 36,083.8 147,128.3 2,386.0
1999 200,923.7 37,292.6 160,999.6 2,631.5
2000 220,410.6 39,205.7 177,743.9 3,461.0
2001 245,315.0 40,956.0 200,363.0 3,996.0
2002 280,884.0 45,525.4 224,436.4 10,922.2
2003 333,809.3 52,381.8 267,724.8 13,702.7
2004 398,524.5 59,818.2 323,586.1 15,120.2
2005 480,293.5 62,175.6 399,870.7 18,247.2
2006 596,207.1 75,314.0 498,610.1 22,283.0
2007 746,159.4 79,673.0 638,842.4 27,644.0
2008 1,007,213.5 98,351.2 874,824.5 34,037.9
2009 1,238,145.0 162,599.6 1,042,425.6 33,119.9
2010 1,614,078.4 228,608.7 1,342,988.0 42,481.7
Prel. 2011 2,004,360.9 292,520.7 1,661,770.1 50,070.1
Structure(%)
1990 100.0 30.4 69.6
1991 100.0 26.9 73.1
1992 100.0 24.2 75.8
1993 100.0 21.8 78.2
1994 100.0 23.1 76.4 0.5
1995 100.0 22.6 76.9 0.5
1996 100.0 21.3 77.5 1.2
1997 100.0 20.0 78.6 1.4

95
1998 100.0 19.4 79.3 1.3
1999 100.0 18.6 80.1 1.3
2000 100.0 17.8 80.6 1.6
2001 100.0 16.7 81.7 1.6
2002 100.0 16.2 79.9 3.9
2003 100.0 15.7 80.2 4.1
2004 100.0 15.0 81.2 3.8
2005 100.0 12.9 83.3 3.8
2006 100.0 12.7 83.6 3.7
2007 100.0 10.7 85.6 3.7
2008 100.0 9.8 86.8 3.4
2009 100.0 13.1 84.2 2.7
2010 100.0 14.2 83.2 2.6
Prel. 2011 100.0 14.6 82.9 2.5
OUTPUT AND TRADE

96 OUTPUT AND TRADE
RETAIL SALES VALUE OF GOODS AND SERVICES BY
PROVINCE (AT CURRENT PRICES) (BILL. VND)
Region/
Province
2007 2008 2009 2010 Prel. 2011
WHOLE
COUNTRY
746,159.40 1,007,213.50 1,238,145.00 1,614,078.40 2,004,360.90
Red River
Delta
171,585.00 237,424.50 282,715.70 388,642.60 481,687.50
Ha Noi 67,987.90
133,312.00 157,217.80 228,992.60 283,971.40
Ha Tay 24,509.10
Vinh Phuc 7,291.60 9,997.40 11,896.30 16,479.50 20,731.20
Bac Ninh 6,680.40 9,888.20 13,520.80 17,335.60 20,456.20
Quang Ninh 14,087.40 18,557.70 20,486.40 25,127.30 31,461.00
Hai Duong 6,532.00 8,690.70 9,757.50 12,340.60 15,349.30
Hai Phong 17,740.40 22,493.50 27,496.20 34,503.80 42,515.20
Hung Yen 5,271.70 6,645.50 7,919.10 9,914.20 12,318.80
Thai Binh 6,695.60 8,835.50 10,995.90 14,326.40 17,968.50
Ha Nam 4,037.50 4,452.60 5,786.70 7,145.30 8,771.00
Nam Dinh 6,103.00 7,906.30 9,406.30 11,821.60 14,672.80
Ninh Binh 4,648.40 6,645.10 8,232.70 10,655.70 13,472.10
Northern
midlands and
mountain
areas
38,015.80 50,541.00 62,460.70 78,019.90 97,079.50
Ha Giang 1,347.20 1,788.20 2,101.90 2,530.00 3,077.40
Cao Bang 1,868.40 2,374.90 3,288.10 3,714.90 4,484.00
Bac Kan 936.60 1,202.20 1,528.00 1,766.20 2,200.00
Tuyen Quang 2,908.60 3,601.50 4,493.20 5,844.20 7,154.00
Lao Cai 2,639.20 3,581.00 4,415.90 5,624.60 7,135.00
Yen Bai 2,390.90 3,253.00 4,021.40 5,344.10 6,497.80
Thai Nguyen 5,018.70 6,379.30 7,642.80 8,880.60 11,537.80
Lang Son 4,081.90 5,984.70 7,403.80 9,280.90 11,606.50
Bac Giang 3,881.40 4,714.90 5,996.20 7,489.80 9,539.70
Phu Tho 4,898.30 6,997.50 8,146.40 9,911.30 11,918.60

97
Dien Bien 1,428.40 1,921.70 2,386.20 3,325.20 4,090.50
Lai Chau 683.40 885.60 1,135.40 1,362.90 1,531.20
Son La 3,654.00 5,072.90 6,314.50 8,083.20 9,998.50
Hoa Binh 2,278.70 2,783.60 3,586.90 4,862.00 6,308.50
Northern
Central area
and Central
coastal area
119,845.00 156,810.40 194,927.10 249,144.00 313,766.30
Thanh Hoa 10,638.30 14,301.70 17,780.00 23,835.30 30,523.40
Nghe An 12,491.10 16,155.70 19,914.10 27,680.20 34,825.50
Ha Tinh 5,755.80 8,985.30 11,471.90 14,639.40 18,956.40
Quang Binh 4,280.90 6,024.60 7,273.60 9,563.00 11,995.60
Quang Tri 4,568.80 5,685.70 7,311.10 9,493.80 12,253.90
Thua Thien
Hue
7,980.40 9,275.00 10,960.60 14,583.80 17,583.80
Da Nang 14,817.90 18,435.20 26,867.00 34,103.20 43,976.10
Quang Nam 6,208.50 8,956.20 11,154.60 14,179.20 17,490.20
Quang Ngai 8,286.70 10,713.10 13,400.00 17,229.70 21,539.00
Binh Dinh 11,772.20 15,835.60 18,797.30 22,525.40 28,130.20
Phu Yen 4,499.70 6,151.40 7,495.40 9,362.70 11,814.10
Khanh Hoa 15,459.20 20,039.30 23,390.10 29,048.20 37,211.90
Ninh Thuan 3,260.50 4,223.20 5,106.90 6,416.30 7,873.60
Binh Thuan 9,825.00 12,028.40 14,004.50 16,483.80 19,592.60
Central
Highlands
27,870.10 40,170.90 52,575.20 68,400.50 86,913.50
Kon Tum 1,566.20 2,188.60 2,790.60 3,680.60 4,750.00
Gia Lai 6,079.80 8,229.90 10,069.50 13,106.00 16,580.60
Dak Lak 8,395.70 13,271.40 19,115.80 26,134.90 33,056.60
Dak Nong 2,583.00 3,344.50 4,184.60 5,213.20 6,663.90
Lam Dong 9,245.40 13,136.50 16,414.70 20,265.80 25,862.40
South East 244,059.10 336,668.20 420,436.30 541,686.00 672,323.10
Binh Phuoc 5,692.80 7,834.10 9,380.80 12,225.70 15,586.30
OUTPUT AND TRADE

98 OUTPUT AND TRADE
Tay Ninh 13,465.30 19,111.40 22,286.40 30,209.60 37,261.90
Binh Duong 18,126.30 26,344.40 33,699.90 45,503.30 58,506.80
Dong Nai 26,116.80 37,720.80 45,230.50 57,221.00 71,705.70
Ba Ria - Vung
Tau
12,723.70 14,050.50 18,808.60 23,356.40 29,062.30
TP.Ho Chi
Minh
167,934.20 231,607.00 291,030.10 373,170.00 460,200.10
Mekong River
Delta
144,784.50 185,598.50 225,030.00 288,185.40 352,591.00
Long An 9,038.80 11,579.50 14,077.10 17,937.00 22,466.80
Tien Giang 13,002.30 15,413.60 18,060.10 21,498.80 27,498.70
Ben Tre 8,261.60 10,878.20 12,587.00 15,547.50 18,589.40
Tra Vinh 5,669.20 6,798.80 7,549.70 8,573.60 9,661.40
Vinh Long 8,763.10 11,361.60 13,784.40 17,028.60 20,970.60
Dong Thap 12,781.90 16,891.00 21,678.20 26,745.00 34,448.40
An Giang 23,665.70 28,396.20 32,135.00 49,075.70 57,625.10
Kien Giang 15,582.70 19,546.30 22,567.20 29,871.30 34,542.50
Can Tho 14,918.60 20,520.60 27,173.70 32,501.50 40,436.30
Hau Giang 4,890.30 6,961.80 9,389.80 12,067.90 14,712.30
Soc Trang 9,090.40 12,337.00 15,608.10 21,734.50 25,752.70
Bac Lieu 7,154.00 9,448.60 11,600.00 11,854.50 15,156.00
Ca Mau 11,965.90 15,465.30 18,819.70 23,749.50 30,730.80
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE (AT
CURRENT PRICES) (BILL. VND) (continue)

99STATISTICS BY KEY CITIES
KEY STATISTICS IN HCMC 2007-2011
2007 2008 2009 2010 2011
Administrative units (Units)
Urban district 19 19 19 19 19
Rural district 5 5 5 5 5
Ward 322 322 322 322 322
Town under rural
district government
5 5 5 5 5
Commune 58 58 58 58 58
Population
(Thous. pers.)
6,650,942.0 6,810,461.0 7,165.2 7,396,446.0 7,521.1
By sex
Male 3,184,175.0 3,262,901.0 3,445.7 3,531,557.0 3,618.8
Female 3,466,767.0 3,547,560.0 3,719.5 3,864,889.0 3,902.3
By residence
Urban 5,640,288.0 5,789,904.0 5,964.0 6,060,202.0 6,149.8
Rural 1,010,654.0 1,020,557.0 1,201.2 1,336,244.0 1,371.3
Population density
(Person/km2
)
labour
3,175.0 3,251.0 3,420.3 3,530.0 3,589.0
Labour in state
sector (Thous.
Pers)
426.0 435.6 437.2 392.2 391.6
Agriculture,
forestry and fishing
2.2 2.3 2.2 2.1 2.2
Industry and
construction
198.1 202.5 203.4 147.1 173.7
Services 225.7 230.8 231.6 243.0 334.9
“Average monthly
income per labour
in local state sector
(Thous. VND)”
2,415.20 2,658.0 2,774.5 2,974.3 3,954.1
GDP
GDP at current
price (Bill VND)
229,197.0 287,153.0 334,190.0 418,053.0 512.7

100 STATISTICS BY KEY CITIES
By domestic
economic sector
182,948.0 223,159.0 255,947.0 325,663.3 386.6
By foreign invested
sector
51,494.0 63,994.0 78,243.0 92,389.7 126.1
GDP at constant
1994 prices
(Bill VND)
112,189.0 124,303.0 135,063.0 150,943.0 166.4
By domestic
economic sector
90,246.0 98,691.0 106,288.0 117,722.0 128.3
By foreign invested
sector
22,012.0 25,612.0 28,775.0 33,221.0 38.2
Structure of GDP
at current price (%)
100.0 100.0 100.0 100.0 100.0
By domestic
economic sector
77.5 77.7 76.7 77.9 75.4
By foreign invested
sector
22.5 22.3 23.3 22.1 24.6
Index of GDP at
constant 1994
prices (%)
112.6 110.7 108.8 111,8 110.3
By domestic
economic sector
109.9 109.1 105.1 108.4 115.7
By foreign invested
sector
119.1 116.4 112.3 115.5 114.5
Postal service and telecommunication
Number of
telephone (piece)
2,385,700 2,436,100 2,458,300 1,804,700 1,505,900
Turnover of postal
service (mill VND)
4,279,800.0 4,551,600.0 4,997,000.0 5,623,900.0 5,449.3
Trade
Retail sales of
domestic sector
(Bill VND)
185,748.0 234,079.0 280,894.0 372,152.0 461.6
Source: Socio - Economic Statistical Data of 64 Provinces and Cities
KEY STATISTICS IN HCMC 2007-2011
(continue)

KEY STATISTICS IN HANOI 2007-2011
2007 2008 2009 2010 2011
Ward 128 143 154 154 154
Town under rural district
government
6 22 22 22 22
Commune 98 412 401 404 404
Population
(Thous. pers.)
3,150 6,382 6,472 6,562 6,699.6
By sex
Male 1,576.2 3,124.9 3,187.6 3,235.2 3,314.4
Female 1,573.6 3,256.9 3,284.6 3,326.7 3,385.2
By residence
Urban 2,056.8 2,596.4 2,641.6 2,709.9 2,893.5
Rural 1,093.0 3,785.6 3,830.6 3,852.0 3,806.1
Population density
(Person/km2
) labour
3,416.0 1,826.0 1,955.0 1,962.0 2,013.0
Labour in state sector
(Thous. Pers)
468.5 592.2 595.8
Agriculture, forestry and
fishing
2.1 7.1 7.1
Industry and construction 227.9 201.0 198.5
Services 238.5 384.1 390.1
“Average monthly income
per labour
in local state sector (Thous.
VND)”
1,416.5 2,202.3 2,751.7 3,125.8 3,633.0
GDP
GDP at current price (Bill
VND)
137,935.0 178,605.0 205,890.0 228,537.9 241,998.8
By domestic economic
sector
114,785.0 148,893.0 171,539.0 193,108.8
By foreign invested sector 23,150.0 29,712.0 34,351.0 48,890.0

GDP at constant 1994
prices (Bill VND)
55,704.0 61,635.0 65,747.0
sector
46,108.0 50,906.0 54,209.0
By foreign invested sector 9,596.0 10,729.0 11,538.0
Structure of GDP at
current price (%)
100.0 100.0 100.0 100.0
sector
83.2 83.4 83.3 74.1
By foreign invested sector 16.8 16.6 16.7 25.9
Index of GDP at constant
1994 prices (%)
112.5 110.7 106.7
sector
110.5 110.4 106.5
By foreign invested sector 123.5 111.8 107.5
Number of telephone
(piece)
1,380,000 2,276,200 2,496,700 1,841,800
Turnover of postal service
(mill VND)
3,725,500 3,798,000 3,900,000 5,171,400
Trade
Retail sales of domestic
sector (Bill VND)
103,458 133,312 157,494 201,963
KEY STATISTICS IN HANOI 2007-2011
(continue)

KEY STATISTICS IN DANANG 2007-2011
2007 2008 2009 2010 2011
Ward 45 45 45 45 45
Commune 11 11 11 11 11
Population (Thous. pers.) 806.7 868.8 890.5 926.0 951.7
By sex
Male 393.3 427.1 439.2 456.7 469.4
Female 413.4 441.7 451.3 469.3 482.3
By residence
Urban 699.8 747.9 773.5 805.2 828.7
Rural 106.9 120.9 117.0 120.8 123.0
Population density (Person/
km2
) labour
642.0 640.6 656.6 722.0 740.0
(Thous. Pers)
374.7 374.9 383.2
fishing
37.8 37.8 38.7
Services 218.0 218.1 222.9
Average monthly income
per labour in local state
sector (Thous. VND)
- 1,727.1 2,315.2 2,315.6 3,430.1
GDP
GDP at current price (Bill
VND)
15,284.0 20,818.7 22,115.7 30,754.8 39,021.7
sector
14,472.3 19,956.4 21,200.2 35,344.7
By foreign invested sector 811.7 862.3 915.6 3,677.0
prices (Bill VND)
7,545.4 8,302.1 10,274.0 11,826.6 13,114.9

sector
6,992.0 7,656.4 9,520.4 10,680.4 11,801.9
By foreign invested sector 553.5 645.7 753.6 1,146.2 1,313.0
Structure of GDP at
current price (%)
100.0 100.0 100.0 100.0 100.0
sector
92.7 92.2 92.1 93.4 90.6
By foreign invested sector 7.3 7.8 7.9 6.7 9.4
1994 prices (%)
111.3 110.5 106.3
sector
106.4 101.6 101.4
By foreign invested sector 110.2 119.3 119.1
Number of telephone
(piece)
1,550,715 2,860,066 2,903,300
Number of postal service
(mill VND)
2,766,000 3,315,000 3,481,000
Trade
sector (Bill VND)
41,649.0 47,910.0 50,894.0 69,926.0 88,833.0
KEY STATISTICS IN DANANG 2007-2011
(continue)

KEY STATISTICS IN CANTHO 2007-2011
2007 2008 2009 2010 2011
Administrative
units (Units)
Ward 33 33 44 44 44
Town under rural
district government
6 6 5 5 5
Commune 32 32 36 36 36
Population
(Thous. pers.)
1,159.0 1,180.9 1,189.6 1,197.1 1,200.3
By sex
Male 571.2 583.6 590.7 596.2 600.1
Female 587.8 597.3 598.9 600.9 600.2
By residence
Urban 601.5 615.5 783.1 798.5 791.8
Rural 557.5 565.4 406.5 398.6 408.5
Population density
(Person/km2)
labour
827.0 842.8 849.0 854.0 852.0
Labour in state
sector (Thous. Pers)
520.7 530.8 656.0 680.7
Agriculture,
forestry and fishing
262.0 263.2 265.1 235.7
Industry and
construction
91.1 95.6 98.9 116.8
Services 167.6 172.0 292.1 202.5
Average monthly
income per labour
in local state sector
(Thous. VND)
- 2,070.4 2,284.9 3,027.1 3,534.4
GDP
GDP at current
price (Bill VND)
22,484.1 31,958.2 37,202.4
By domestic
economic sector
21,335.9 31,222.1 36,417.9
By foreign invested
sector
399.2 736.1 784.6

GDP at constant
1994 prices (Bill
VND)
11,544.7 13,292.7 15,029.4 17,289.0
By domestic
economic sector
11,306.8 12,994.8 14,722.4
By foreign invested
sector
237.9 297.9 307.1
Structure of GDP
at current price (%)
100.0 100.0 100.0 100.0 100.0
By domestic
economic sector
94.9 94.4 94.7
By foreign invested
sector
5.1 5.7 5.3
Index of GDP at
constant 1994
prices (%)
116.3 115.1 113.1
By domestic
economic sector
115.7 114.8 113.3
By foreign invested
sector
117.2 125.2 103.1
Postal service and
telecommunication
Number of
telephone (piece)
1,101,987.0 1,817,000 2,224,000.0 2,088
Turnover of postal
service (mill VND)
843,300 955,300 1,003,700
Trade
Retail sales of
domestic sector
(Bill VND)
15,968,184.0 16,195,400 17,111,800
KEY STATISTICS IN CANTHO 2007-2011
(continue)

KEY STATISTICS IN HAIPHONG 2007-2011
2007 2008 2009 2010 2011
Administrative units
(Units)
Town
Ward 70 70 70 70 70
Town under rural district
government
10 10 10 10 10
Commune 143 143 143 148 148
Population (Thous. pers.) 1,827.7 1,824.1 1,841.7 1,857.8 1,879
By sex
Male 882.0 903.1 913.2 921.6 932
Female 945.7 921.0 928.5 936.2 946
By residence
Urban 740.7 815.9 849.1 858.8 871
Rural 1,087.0 1,008.2 992.6 999.0 1,008
Population density
(Person/km2
) labour
1,202.0 1,212.0 1,223.0 1,221.0 1,233
(Thous. Pers)
972.5 970.6 979.9
fishing
315.5 314.9 317.9
Services 386.4 385.6 389.4
Average monthly income
per labour in local state
sector (Thous. VND)
- 2,292.6 2,381.4 2,785.2 3,239
GDP
GDP at current price
(Bill VND)
31,265.1 34,751.2 38,625.9 47,108
sector
26,385.1 29,327.0 32,597.0

By foreign invested
sector
4,880.0 5,424.1 6,028.9
prices (Bill VND)
17,827.4 20,133.2 21,633.0
sector
14,650.9 16,245.8 17,478.4
By foreign invested
sector
3,176.5 3,887.4 4,154.6
Structure of GDP at
current price (%)
100.0 100.0 100.0
sector
82.2 80.7 80.8
By foreign invested
sector
17.8 19.3 19.2
1994 prices (%)
112.8 110.3 111.2
sector
101.6 110.1 109.2
By foreign invested
sector
113.1 111.9 119.1
Postal service and
telecommunication
Number of telephone
(piece)
491,100 598,200 572,700 452,200
Turnover of postal service
(mill VND)
564,500 787,600 858,200
Trade
sector (Bill VND)
17,087 24,310 27,469
KEY STATISTICS IN HAIPHONG 2007-2011
(continue)

109HEALTH & LIVING STANDARD
NUMBER OF HEALTH ESTABLISHMENT
2007 2008 2009 2010 2011
TOTAL 13,438 13,460 13,450 13,467 13,506
Hospital 956 974 1,002 1,030 1,040
Regional polyclinic 829 781 682 622 620
Sanatorium and
rehabilitation hospital
51 40 43 44 59
Medical service units in
communes, precincts
10,851 10,917 10,979 11,028 11,047
offices, enterprises
710 710 710 710 710
Others 41 38 34 33 30
TOTAL 101.6 100.2 99.9 100.1 100.4
Hospital 105.9 101.9 102.9 105.7 103.8
Regional polyclinic 97.9 94.2 87.3 79.6 90.9
Sanatorium and
100.0 78.4 107.5 110.0 137.2
communes, precincts
101.7 100.6 100.6 101.0 100.6
100.0 100.0 100.0 100.0 100.0
Others 83.7 92.7 89.5 86.8 88.2
Source: Statistical Yearbook 2011– Excluding private establishments

110 HEALTH & LIVING STANDARD
NUMBER OF HEALTH ESTABLISHMENT UNDER
PROVINCIAL DEPARTMENT OF HEALTH IN 2011
BY PROVINCE (UNIT)
Total Hospital
Regional
polyclinic
Sanatorium and
Medical
service unit
WHOLE
COUNTRY
12,679 971 600 31 11,047
Red River
Delta
2,752 212 68 7 2,454
Ha Noi 650 40 29 575
Ha Tay
Vinh Phuc 162 14 8 1 139
Bac Ninh 139 11 1 126
Quang Ninh 216 19 10 186
Hai Duong 293 21 5 1 265
Hai Phong 251 24 2 1 224
Hung Yen 179 17 162
Thai Binh 310 22 1 286
Ha Nam 131 12 2 116
Nam Dinh 248 18 1 229
Ninh Binh 173 14 12 1 146
Northern
Midlands and
Mountain
2,944 193 221 7 2,517
Ha Giang 211 15 20 176
Cao Bang 235 16 20 199
Bac Kan 133 9 2 122
Tuyen Quang 167 12 13 1 141
Lao Cai 214 13 36 1 164
Yen Bai 214 14 19 180
Thai Nguyen 213 15 13 1 181
Lang Son 264 14 24 1 225
Bac Giang 250 16 3 1 230
Phu Tho 295 17 1 277
Dien Bien 143 12 18 112
Lai Chau 122 10 14 98
Son La 240 16 18 1 204
Hoa Binh 243 14 21 208

111
Northern
Central area
and Central
coastal area
3,286 225 132 11 2,912
Thanh Hoa 687 36 12 1 637
Nghe An 529 26 22 1 479
Ha Tinh 292 17 12 1 262
Quang Binh 174 8 6 1 159
Quang Tri 157 10 5 1 141
Thua Thien
Hue
180 13 13 1 152
Da Nang 69 12 1 56
Quang Nam 277 24 9 244
Quang Ngai 208 18 8 182
Binh Dinh 183 17 6 1 159
Phu Yen 130 12 7 1 109
Khanh Hoa 170 13 15 1 140
Ninh Thuan 80 6 7 1 65
Binh Thuan 150 13 10 127
Central
Highlands
848 71 49 2 722
Kon Tum 121 9 13 1 97
Gia Lai 256 20 14 222
Dak Lak 205 20 184
Dak Nong 79 8 71
Lam Dong 187 14 22 1 148
South East 1,025 113 36 2 872
Binh Phuoc 125 12 2 111
Tay Ninh 110 12 2 1 95
Binh Duong 112 10 10 91
Dong Nai 201 17 13 171
Ba Ria - Vung
Tau
98 10 6 82
TP.Ho Chi
Minh
379 52 3 1 322
HEALTH & LIVING STANDARD

112
Mekong River
Delta
1,824 157 94 2 1,570
Long An 211 16 5 190
Tien Giang 193 11 13 169
Ben Tre 184 12 8 164
Tra Vinh 115 9 15 91
Vinh Long 117 9 6 102
Dong Thap 161 16 1 144
An Giang 182 15 11 156
Kien Giang 158 13 16 129
Can Tho 102 17 85
Hau Giang 89 8 8 73
Soc Trang 124 12 3 109
Bac Lieu 74 7 2 64
Ca Mau 114 12 7 1 94
Source: Statistical Yearbook 2011 – Excluding private establishments
NUMBER OF HEALTH ESTABLISHMENT UNDER PROVINCIAL DEPARTMENT
OF HEALTH IN 2011 BY PROVINCE (UNIT) (continue)

NUMBER OF PATIENT BEDS
2007 2008 2009 2010 2011
TOTAL 210.8 219.8 232.9 246.3 266.7
Hospital 142.8 151.8 163.9 176.6 195.5
Sanatorium and
4.4 4.3 4.9 5.0 6.3
communes, precincts
47.3 48.7 49.5 50.3 49.3
5.0 5.0 5.0 5.0 5.0
Others 2.1 2.0 1.6 1.7 1.6
Bed per 10000 inhabitant
(Bed)
18.8 19.6 20.7 22.0 24.0
Index (Previous year = 100) - %
TOTAL 100.6 104.2 106.0 105.7 108.3
Hospital 108.6 106.3 108.0 107.7 110.7
Sanatorium and
101.1 97.8 111.8 103.4 125.8
communes, precincts
102.6 103.0 101.6 101.6 98.0
100.0 100.0 100.0 100.0 100.6
Others 97.0 95.2 80.0 106.3 94.1
Bed per 10000 inhabitant 106.2 104.3 105.6 106.3 106.3

NUMBER OF HEALTH STAFF
2007 2008 2009 2010 Prel.2011
Medical staff
Doctors 54.8 57.3 60.8 61.4 62.0
Assistant physicians 48.8 49.8 51.8 52.2 52.6
Nurses 60.3 65.1 71.5 82.3 94.7
Midwives 20.8 23.0 25.0 26.8 28.7
“Doctors per 10000
inhabitant (Pers.)”
6.5 6.7 7.1 7.1 7.1
Pharmaceutical staff
Pharmacists of high degree 5.7 5.8 5.7 5.6 5.5
Pharmacists of middle
degree
12.4 13.9 15.9 17.9 20.2
Assistant Pharmacists 8.5 8.6 8.1 7.2 6.4
Medical staff
Doctors 103.8 104.6 106.1 101.0 101.0
Assistant physicians 100.0 102.0 104.1 100.8 100.8
Nurses 108.9 107.9 109.9 115.2 115.1
Midwives 109.4 110.5 109.0 107.0 107.1
“Doctors per 10000
inhabitant”
103.2 103.1 106.0 100.0 100.0
Pharmaceutical staff
Pharmacists of high degree 103.8 102.1 98.1 98.4 98.2
Pharmacists of middle
degree
114.7 112.2 113.9 112.6 112.8
Assistant Pharmacists 108.4 100.6 94.3 88.5 88.9

MONTHLY AVERAGE INCOME PER CAPITA AT
CURRENT PRICES BY RESIDENCE AND BY REGION
(THOUS. VNDS)
2002 2004 2006 2008 2010
Whole Country 356 484 636 995 1,387
By Residence
Urban 622 815 1,058 1,605 2,130
Rural 275 378 506 762 1,071
By Region
Red River Delta 358 498 666 1,065 1,581
Northern midlands and
mountain areas
237 327 442 657 905
North Central area and
Central coastal area
268 361 476 728 1,018
Central Highlands 244 390 522 795 1,088
South East 667 893 1,146 1,773 2,304
Mekong River Delta 371 471 628 940 1,247

MONTHLY AVERAGE CONSUMPTION EXPENDITURE
PER CAPITA AT CURRENT PRICES BY RESIDENCE
AND BY REGION THOUS.VNDS)
2002 2004 2006 2008 2010
Whole Country 269.0 360.0 460.0 705.0 1,139.0
By Residence
Urban 461.0 595.0 738.0 1,115.0 1,726.0
Rural 211.0 284.0 359.0 548.0 891.0
By Region
Red River Delta 274.0 378.0 479.0 725.0 1,343.3
mountain areas
201.0 265.0 336.0 500.0 814.6
North Central area and
Central coastal area
217.0 288.0 362.0 559.0 957.5
Central Highlands 202.0 295.0 391.0 606.0 915.1
South East 476.0 611.0 785.0 1,240.0 1,639.9
Mekong River Delta 258.0 335.0 435.0 624.0 987.6

GENERAL POVERTY RATE AND FOOD POVERTY
RATE BY REGION (%)
2006 2008 2010 2011
Whole Country
15.5 13.4 14.2 12.6
By Residence
Urban 7.7 6.7 6.9 5.1
Rural 18.0 16.1 17.4 15.9
By Region
Red River Delta 10.0 8.6 8.3 7.1
mountain areas
27.5 25.1 29.4 26.7
North Central and Central
coastal areas
22.2 19.2 20.4 18.5
Central Highlands 24.0 21.0 22.2 20.3
South East 3.1 2.5 2.3 1.7
Mekong River Delta 13.0 11.4 12.6 11.6

MONTHLY AVERAGE INCOME PER EMPLOYEE IN
LOCAL STATE SECTOR AT CURRENT PRICES BY
PROVINCE (THOUS. VNDS)
2007 2008 2009 2010 Prel.2011
Whole Country 1,876.0 2,159.0 2,592.9 3,048.4 3,457.8
Red River Delta 1,837.4 2,013.5 2,668.6 3,041.2 3,292.3
Ha Noi 2,082.2 2,202.3 2,751.7 3,303.8 3,633.0
Ha Tay 1,640.0
Vinh Phuc 1,735.8 1,949.6 2,032.8 2,689.0 3,139.3
Bac Ninh 1,785.3 2,145.0 2,474.0 2,842.6 3,356.2
Quang Ninh 1,887.1 1,913.4 2,108.8 2,324.2 2,460.8
Hai Duong 1,562.7 1,770.7 2,068.0 2,435.4 2,735.8
Hai Phong 1,775.2 2,292.6 2,381.4 2,918.5 3,239.4
Hung Yen 1,500.6 1,801.4 2,094.1 2,407.5 2,720.2
Thai Binh 2,023.0 2,142.6 2,880.8 3,145.7 3,560.9
Ha Nam 1,719.6 1,744.8 2,312.2 2,577.0 2,944.3
Nam Dinh 1,681.9 1,809.5 2,021.1 2,703.1 3,038.8
Ninh Binh 1,881.6 2,174.9 2,843.9 3,324.0 3,989.6
Northern
Midlands and
Mountain
1,786.9 2,109.4 2,573.0 2,990.7 3,326.1
Ha Giang 1,682.6 2,256.9 2,799.5 2,957.2 3,255.3
Cao Bang 2,165.0 2,392.5 2,988.2 3,575.0 3,930.1
Bac Kan 1,901.4 2,003.1 2,061.7 2,397.1 2,723.9
Tuyen Quang 1,973.4 2,103.5 2,404.8 2,696.6 3,179.2
Lao Cai 1,884.3 2,292.6 2,633.1 3,150.4 3,669.8
Yen Bai 1,407.2 1,708.3 1,946.6 2,343.1 2,753.2
Thai Nguyen 1,928.2 2,051.6 2,478.2 2,708.1 2,834.6
Lang Son 1,704.1 2,338.6 2,756.3 3,116.7 3,450.2
Bac Giang 1,773.6 1,931.8 2,577.3 3,048.3 3,167.2
Phu Tho 1,605.8 1,650.3 1,915.1 2,061.8 2,096.4
Dien Bien 2,376.9 2,659.0 3,180.0 3,441.6 4,024.8
Lai Chau 1,915.4 2,156.5 2,637.4 3,173.1 3,402.8
Son La 1,944.3 2,279.2 3,340.9 3,943.7 4,390.5
Hoa Binh 1,451.5 1,901.7 2,081.9 3,034.7 3,507.0

119
North and South
Central Coast
1,769.2 2,078.9 2,440.8 2,901.6 3,282.0
Thanh Hoa 1,752.5 2,058.2 2,395.6 2,840.0 3,220.9
Nghe An 1,645.4 1,962.5 2,234.7 2,526.6 2,851.0
Ha Tinh 1,632.3 1,708.5 2,259.7 2,669.6 2,949.2
Quang Binh 1,501.5 2,076.1 2,376.2 2,696.5 3,062.5
Quang Tri 1,787.1 1,983.7 2,364.8 2,862.6 3,156.7
Thua Thien Hue 1,994.1 2,040.0 2,606.2 3,069.1 3,391.0
Da Nang 1,567.1 1,727.1 2,315.2 2,943.2 3,430.1
Quang Nam 1,710.9 2,166.9 2,432.8 3,126.9 3,620.8
Quang Ngai 1,953.0 2,286.1 3,062.7 3,431.3 3,820.3
Binh Dinh 2,051.8 2,634.6 2,753.1 3,116.0 3,576.4
Phu Yen 1,472.8 1,480.4 1,856.1 2,505.5 3,236.8
Khanh Hoa 2,250.2 2,538.6 2,957.6 3,630.3 3,870.5
Ninh Thuan 1,722.9 2,104.8 2,424.8 2,835.5 2,914.9
Binh Thuan 1,891.3 2,447.4 2,485.0 2,906.0 3,221.3
Central
Highlands
1,940.4 2,169.1 2,594.7 3,069.6 3,516.6
Kon Tum 2,036.2 2,187.3 2,656.0 2,928.4 3,193.9
Gia Lai 1,953.9 2,347.3 2,594.0 3,181.3 4,008.3
Dak Lak 2,267.3 2,486.0 3,078.5 3,541.4 3,941.0
Dak Nong 1,446.2 1,520.0 2,124.9 2,747.5 2,944.6
Lam Dong 1,554.7 1,732.6 1,988.9 2,346.8 2,595.3
South East 2,249.4 2,573.9 2,858.7 3,426.9 4,033.4
Binh Phuoc 2,004.0 2,463.0 2,923.4 3,182.9 3,482.8
Tay Ninh 2,009.9 2,783.9 2,875.0 3,373.8 4,101.7
Binh Duong 2,047.0 2,783.6 3,197.3 3,922.1 4,340.7
Dong Nai 2,162.1 2,277.0 2,910.3 3,637.3 4,391.9
Ba Ria - Vung
Tau
2,031.6 2,300.0 2,822.3 3,458.9 4,020.2
TP.Ho Chi Minh 2,415.2 2,658.0 2,774.5 3,304.3 3,954.1

Mekong River
Delta
1,789.2 2,118.0 2,478.4 2,945.9 3,403.9
Long An 1,601.5 1,990.6 2,459.6 2,993.5 3,513.7
Tien Giang 1,845.0 2,316.0 2,619.1 2,975.6 3,245.5
Ben Tre 1,773.5 1,853.2 2,501.4 3,038.3 3,497.7
Tra Vinh 2,023.7 1,599.6 2,020.0 2,386.5 2,991.6
Vinh Long 1,818.9 2,406.1 2,630.8 3,062.8 3,504.1
Dong Thap 2,023.7 2,381.5 2,607.4 3,059.5 3,530.8
An Giang 2,080.4 2,651.8 2,692.4 3,183.4 3,572.6
Kien Giang 1,914.8 2,099.7 2,749.8 3,248.8 3,708.2
Can Tho 1,731.4 2,070.4 2,424.6 3,025.2 3,534.4
Hau Giang 1,599.4 1,778.8 2,238.6 2,625.6 3,038.5
Soc Trang 1,525.5 1,835.2 2,323.2 2,880.7 3,253.0
Bac Lieu 1,739.6 1,927.9 2,317.7 2,599.1 2,881.7
Ca Mau 1,678.6 1,962.6 2,203.9 2,650.7 3,338.1
MONTHLY AVERAGE INCOME PER EMPLOYEE IN LOCAL STATE SECTOR AT
CURRENT PRICES BY PROVINCE (THOUS. VNDS) (continue)

121
GDP REAL GROWTH RATE (%)
KEY INTERNAL ECONOMIC DATA
2007 2008 2009 2010 2011
Japan 1.8 1.5 1.2 1.6 1.2
China 11.4 10.0 9.5 9.7 9.4
Hong Kong 6.3 4.4 3.6 5.0 5.8
Taiwan 5.7 4.5 4.2 4.8 4.7
South Korea 4.9 4.4 4.1 5.8 5.8
Indonesia 6.3 6.1 6.6 6.0 6.4
Malaysia 6.3 5.5 5.0 4.5 5.0
Philippines 7.3 6.3 5.5 5.1 5.2
Singapore 7.7 3.9 4.9 5.5 6.0
Thailand 4.7 5.2 5.0 4.4 4.5
Vietnam (government estimate) 8.5 6.4 7.0 6.1 6.5
India
(FY starting 1 April from FY 2003/04)
8.2 7.5 8.1 7.9 7.2
Australia 3.8 3.0 3.2 2.8 3.7
New Zealand 2.9 1.4 1.3 3.1 3.1
Source: IMA Asia Report 2011

122
INFLATION RATE, CPI YEAR AVERAGE (%)
KEY INTERNAL ECONOMIC DATA
2007 2008 2009 2010 2011
Japan 0.0 0.8 -1.4 -0.3 -0.2
China (1985=100) 4.8 6.0 -0.7 4.5 4.0
Hong Kong, Composite CPI 2.0 5.0 0.6 2.0 3.5
Taiwan 1.8 2.8 -0.9 2.5 1.8
South Korea 2.5 3.8 2.8 3.5 3.8
Indonesia 6.4 8.5 4.8 6.0 6.5
Malaysia 2.0 3.5 0.6 2.0 3.0
Philippines 2.8 6.0 3.3 5.5 5.0
Singapore 2.1 4.8 0.2 2.5 1.9
Thailand 2.3 5.0 -0.9 3.0 3.5
Vietnam 8.5 15.0 6.7 11.0 9.0
India - CPI urban non-manual workers
from FY 2003/04
6.0 6.5 11.7 15.0 9.0
Australia 3.0 3.8 0.6 2.0 2.5
New Zealand 2.4 3.7 2.1 1.8 1.8

123KEY INTERNAL ECONOMIC DATA
EXCHANGE RATE TO US$1, YEAR AVERAGE
2007 2008 2009 2010 2011
Japan 118.00 107.00 103.00 98.00 102.00
China 7.61 6.98 6.65 6.50 6.20
Hong Kong 7.80 7.80 7.80 7.75 7.75
Taiwan 32.80 30.40 29.50 30.90 30.10
South Korea 929.00 995.00 964.00 1150.00 1095.00
Indonesia 9164.00 9050.00 8960.00 9500.00 9135.00
Malaysia 3.43 3.17 3.08 3.39 3.29
Philippines 45.90 42.00 41.90 46.70 45.80
Singapore 1.51 1.40 1.34 1.45 1.43
Thailand 34.50 31.50 30.00 32.70 32.00
Vietnam 16010.00 16100.00 16263.00 19626.00 21333.00
India - (FY starting 1
April for 2003/04)
40.50 39.70 38.90 46.90 46.00
Australia 0.84 0.90 0.93 1.10 1.07
New Zealand 0.74 0.75 0.69 1.45 1.38

NOTE

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