A surveymonkey analysis with facebook commentary to discuss the best company name for my startup. The startup is a recipe ingredient substitution website that sells specialty foods.

1. QUANTITATIVE
ANALYSIS
FOR
BRANDING
TINK
NEWMAN
–
APRIL
14,
2013
Hafiz
Kodomo
Its
food
made
by
da
vinci...
And
it
has
promise...
As
art
is
to
cooking
just
like
math
is
to
engineering...
Essentials...
Linda
Tamara
like
the
above
comment
by
@Hafiz,
and
also
the
other
names
didn't
"speak
to
me"
Friday
at
9:33am
·∙
Unlike
·∙
2
Maja
Milojevic
It's
more
fun
and
creative.
Catches
my
interest
more.

2.
QUALITATIVE
SUPPORT
FOR
FOODAVINCI
“My
investor
requires
a
justification
of
my
company
name
before
we
sign
papers.
I
need
to
prove
or
disprove
one
of
these
names.
Even
if
you
don't
know
what
the
company
offers:
which
name
you
gravitate
towards
or
would
recommend
to
your
family?
PLEASE
include
why
you
do
or
don't
like
the
name.
This
is
very
important
to
me.
:)
Menubend
Foodavinci”
-­‐Tink
Gregg
Lu
foodavinci...
menublend
sounds
like
something
Billy
Mays
would
try
to
sell
Tink
Newman
Bend...but
I
get
it.
Lol
Gregg
Lu
oooo...
freudian
slip!
..
makes
it
even
better
Gordon
Swenson
Menubend
or
menublend
Tink
Newman
Why?
Kyle
Nealy
Stick
with
Foodavinci.
Da
Vinci
was
known
for
innovation,
invention
and
intellect
all
of
which
your
company
aims
to
communicate
through
its
ideology
on
food.
Aaron
Ottho
Reciplace
Aaron
Ottho
Like
recipe
replacement
Tink
Newman
Kyle
Nealy,
trying
not
to
be
biased
here,
but
major
brownie
points
for
you.
Tink
Newman
Not
bad
Aaron
Ottho.
Pretty
darn
good.
You
advertising
guru.
Anyone
reading
the
thread,
Reciplace
is
up
for
vote
too.
Gregg
Lu
why
do
you
think
Foodavinci
is
an
appropriate
name?
Tink
Newman
Gordon
Swenson
why
do
you
prefer
Menubend
over
Foodavinci?
Curious.
Steve
Pollino
I
second
what
Kyle
said

3. Kyle
Nealy
Love
brownie
points!
Also,
I
think
that
the
other
names
are
a
little
too
literal.
They
get
the
point
across
but
I
think
they
close
you
off
to
branding
options.
However,
I'm
not
a
marketing
guy
whats
so
ever.
That
being
said,
from
a
purely
naive
user
standpoint,
Foodavinci
seems
less
like
a
name
for
a
"fad"
websites,
it
gives
the
impression
of
a
strong
brand.
Of
course,
that
is
just
my
subjective
perspective.
Friday
at
9:37pm
via
mobile
·∙
Unlike
·∙
5
Tink
Newman
Awesome.
Gregg
Lu
I
think
the
name
is
interesting
enough
to
gain
a
following
and
differentiate
yourself
in
search
engines
if
people
only
remember
part
of
the
name
Friday
at
9:38pm
via
mobile
·∙
Unlike
·∙
2
Tink
Newman
Maybe
you're
not
a
marketing
guy
but
you're
VERY
articulate.
You
read
my
mind.
Tink
Newman
Gregg
Lu
I
think
you
have
a
good
point.
I
welcome
arguments
here
though.
Tink
Newman
Kyle
Nealy
see
two
posts
above.
Amanda
Chanimal
Foodavinci
hands
down
for
this
one.
Friday
at
10:13pm
·∙
Unlike
·∙
2
Tink
Newman
Awesome
but
I
need
a
reason-­‐
from
the
depths
of
your
heart.
Amanda
Chanimal
Because
Foodavinci
was
from
the
depths
of
your
heart.
These
new
names
just
don't
communicate
well
from
you
Friday
at
10:14pm
·∙
Unlike
·∙
2
Amanda
Chanimal
Don't
second
guess
yourself...
The
Former
Tink
knew
what
she
was
doing
all
along
Tink
Newman
Thanks...the
issue
was
brought
up
because
some
people
couldn't
spell
foodavinci.
Don't
know
why-­‐
if
they
knew
who
he
was...
Patrick
Bourke
I
still
see
Foodavinci
as
the
bigger
idea
of
taking
the
current
food
problem
to
the
point
of
infusing
it
with
paradigm
changing
ideas
just
as
Davinci
did
with
problems
in
his
time...
"A
flying
machine...
That's
crazy"
Friday
at
10:27pm
via
mobile
·∙
Unlike
·∙
3
Tink
Newman
"A
substitution
machine.
..that's
crazy."
As
for
the
overall
vision
and
concept
of
changing
ideas,
you
nailed
it.

4. Ernestine
Leonard
Newman
A
Food
Substitution
machine
and
have
a
sketch
of
his
flying
machine
to
click
on
to
start
the
process
(maybe).
Jason
Uswak
People
spell
Walmart
as
Wallmart
still.
I
think
we're
good.
Friday
at
11:09pm
via
mobile
·∙
Unlike
·∙
2
Aaron
Ottho
Or
reciplacement
Steven
Conklin
Both
names
will
need
branding
to
go
w/
them
to
explain
the
concept.
Foodavinci
works
and
I
agree,
don't
second
guess
yourself…
Yesterday
at
4:28am
·∙
Like
·∙
3
Tyler
Mosher
Foodavinci
is
flexible
as
a
brand
name
as
your
business
plan
develops
and
services
change
...
But
the
brand
sticks.
Menubend
just
pushes
me
away.
I
am
not
akin
to
some
of
the
new
branding
names
on
the
market.
If
I
don't
understand
it
I
don't
buy
it.
A
play
on
the
word
of
mindbend
throws
me
a
curve
and
I
don't
trust
it.
A
name
such
as
Foodavinci
says
to
me
it
is
food
and
it
implies
creativity.
So
for
me
I
think
creative
food.
What
else
do
you
want???
Yesterday
at
6:23am
via
mobile
·∙
Unlike
·∙
3
Parag
Khare
Foodavinci
Tink.
The
name
speaks
multitudes
for
the
future
product
offering
and
will
encompass
one
solid
vision.
Aaron
Ottho
I
think
foodavinci
is
solid
and
memorable
enough
to
work.
Very
few
web
brands
have
names
that
are
immediately
self
explanatory.
Yesterday
at
8:49am
via
mobile
·∙
Unlike
·∙
2
Aaron
Ottho
Whats
a
google?
Flickr?
Digg?
Yahoo?
Yesterday
at
8:50am
via
mobile
·∙
Unlike
·∙
2
Aaron
Ottho
I
dont
think
the
name
is
holding
you
back
in
any
case.
Its
unique
and
it
doesnt
imply
you
are
something
else.
Note:
your
site
has
nothing
to
do
with
menus
-­‐
makes
me
think
you
provide
services
for
restaurants.
Yesterday
at
8:53am
via
mobile
·∙
Unlike
·∙
1
Francesca
Garfias
Foodavinci
for
sure.
It's
catchy
and
unique.
Not
menubend.
Sounds
cheap
Yesterday
at
9:38am
via
mobile
·∙
Unlike
·∙
2
Denise
Cobian
Hussinger
Foodavinci!
THE
ART
OF
FOOD
MAKING

5.
Foodavinci
Follower
Quotes
Tink
Newman
After
studying
the
great
artist
Leonardo
da
vinci,
his
quest
for
creativity,
knowledge
and
innovation
seemed
like
a
great
metaphor
to
embrace
giving
the
world
the
creativity
of
working
with
food
substitutions.
As
leaders,
we
both
have
special
diets,
sing,
are
athletes,
are
involved
with
the
fine
arts
and
business.
Craig
Drebit
Very
interesting.
I
also
really
liked
the
name
but
was
confused
as
to
how
it
was
related
to
Leonardo
(who
is
one
of
my
heroes).
Craig
Drebit
Both
are
strong
names.
Craig
Drebit
that's
a
good
reason
to
change
it
[because
of
misspelling).
Though
I
really
like
the
old
name.
Gregg
Lutton-­‐
I
think
Foodavinci
is
a
unique
and
memorable
name
with
marketable
opportunity.
Any
issue
surrounding
possible
misspellings
are
a
result
of
people
sharing
Foodavinci
in
a
mouth-­‐to-­‐mouth
context,
so
not
hyperlinking
the
website
address.
When
people
go
to
search
Foodavinci
on
Google
they
could
come
to
a
myriad
of
results
that
would
all
be
solved
by
SEO;
and,
Foodavinci
buying
the
URLs
of
the
mispellings
and
creating
re-­‐
directs
to
the
Foodavinci
site.
I'm
of
the
opinion
that
a
web
based
company
needs
strong
SEO
and
I'm
also
of
the
opinion
that
re-­‐branding,
whilst
vogue,
is
a
costly
endeavour
that
is
best
avoided.
John
Newman
-­‐
Foodavinci
would
mean
an
innovative
food
creation
source.
DaVinci
was
creative
and
innovative.
It
has
the
cool
factor,
don’t
forget
that.
Amanda
Chanimal
-­‐
Foodavinci
makes
me
think
of
all
my
foodie
friends
who
would
lay
down
$200
on
truffle
oils.
Maja
Milojevic-­‐
It's
more
fun
and
creative.
Catches
my
interest
more.
Random
student
–
It
seems
a
little
pretentious
Invoke
designer
–
it
makes
me
think
of
food
and
art.
Husky
Gas
Station
owner
(and
owner
of
4
other
businesses)
–
My
favourite
from
you
choices?
Foodavinci.
*shrugs
shoulders
like
it’s
obvious*.

6. Switchcook
Craig
Drebit
-­‐
Changing
how
things
are
made.
Ernestine
Newman
-­‐
it
makes
me
think
that
someone
else
is
being
the
cook,
like
teaching
kids
to
cook.
Jevta
Lukic
This
is
hard!
There's
some
interesting
names
on
here!
Travis
E
Thiele
IngrediAnswers
Amanda
Chanimal
-­‐
Switchcook
makes
me
think
of
people
(like
me,
more
often
than
not)
who
want
a
damn
good
salad
for
cheap,
but
a
quality
one
too.
NEW
FACEBOOK
THREAD
Do
you
like
the
Foodavinci
updated
logo
and
the
possible
alternative
name
Switchcook?
Do
you
like
the
arrows
to
indicate
"switching
substitutions"?
–
Tink
Craig
Drebit
I
like
the
new
name
but
not
the
first
logo.
The
second
one
is
pretty
dope.
How
did
the
Foodavinci
name
come
into
being?
Tink
Newman
After
studying
the
great
artist
Leonardo
da
vinci,
his
quest
for
creativity,
knowledge
and
innovation
seemed
like
a
great
metaphor
to
embrace
giving
the
world
the
creativity
of
working
with
food
substitutions.
As
leaders,
we
both
have
special
diets,
sing,
are
athletes,
are
involved
with
the
fine
arts
and
business.
Craig
Drebit
Very
interesting.
I
also
really
liked
the
name
but
was
confused
as
to
how
it
was
related
to
Leonardo
(who
is
one
of
my
heroes).
Tink
Newman
hm.
thanks
for
letting
me
know.
are
you
confused
now
still
or
do
you
think
a
name
change
would
be
a
good
idea?

7. Tink
Newman
I
also
look
at
this
website
like
it
will
be
a
hero
to
helping
many
people
with
special
diets.
Tink
Newman
the
name
literally
translates
to
the
concept
of
'food'
'to'
'win'
in
italian.
Craig
Drebit
Both
are
strong
names.
I
find
that
Switchcook
is
more
descriptive
as
to
the
purpose
of
the
organization
but
Foodavinci
is
far
more
unique.
Whether
it's
a
good
idea
to
change
the
name
depends
on
the
goal.
Was
the
old
name
not
being
promoted
enough,
was
it
not
successful?
Tink
Newman
It
is
just
that
a
few
people
misspelled
it,
so
a
potential
investor
is
questioning
whether
it
is
the
best
name
to
go
with.
Tink
Newman
We
are
not
promoting
at
all
right
now
because
we
are
still
building
the
prototype.
Tink
Newman
What
things
does
switchcook
make
you
think
of?
Craig
Drebit
that's
a
good
reason
to
change
it.
Though
I
really
like
the
old
name
Craig
Drebit
Changing
how
things
are
made.
Craig
Drebit
LOL
I
know.
I'm
not
entrenched
in
the
movement
like
you
are
but
if
it
is
going
to
be
mispelled
and
possibly
overlooked,
perhaps
simpler
is
better.
Tink
Newman
possibly.
I've
come
up
with
all
the
simplest
names
(so
far)
that
convey
the
meaning
though,
and
16/26
people
voted
for
Foodavinci
over
any
other
name...
Friday
at
11:42am
·∙
Edited
·∙
Like
·∙
2
Amanda
Chanimal
If
you
could
name
3
values
of
your
company
and
3
services,
what
would
they
be?
Tink
Newman
3
Values:
Creativity,
Knowledge,
Wisdom,
3
Services:
Substitutions
system,
online
grocery
shopping,
Nutritional
and
Chef
consulting.
Amanda
Chanimal
Your
values
make
me
want
Foodavinci.
Your
services
make
me
want
Switchcook.
I
was
hoping
to
help
you
out
here
haha
Amanda
Chanimal
In
all
honesty,
though.
If
you
were
to
market
to
educated
people
who
want
a
unique
and
creative
way
to
try
new
foods...Foodavinci
Amanda
Chanimal
If
you're
marketing
to
the
working
professional
who
really
does
not
have
time
or
much
money
to
spend
and
you
want
to
appeal
to
that
fast-­‐paced
person...
Switchcook

8. Ernestine
Leonard
Newman
I
think
the
hook/arrows
look
strange.
You
are
trying
to
build
a
creative
beautiful
website
that
people
will
want
to
browse
recipes
and
shop
for
hard
to
find
(expensive)
foods!
Anything
gluten
free
is
expensive!
Kyle
Nealy
This
is
the
one
i
was
referring
too,
instead
of
a
"switch"
sign,
i
interpreted
it
as
an
infinite
sign.
Friday
at
10:17pm
via
mobile
·∙
Unlike
·∙
1
Kyle
Nealy
I
don't
think
any
of
these
ones
really
get
the
whole
"infinity"
design
across,
they
definitely
allude
to
it
(or
maybe
that's
just
the
nerd
coming
out
in
me).
When
I
glanced
at
this
earlier
the
first
thing
I
thought
was
"infinity,
infinitely
many
ideas
for
food,
etc"
I'm
not
sure
that
was
your
intent
for
these
logos
but,
I
thought,
perhaps,
it
might
be
an
idea
you
might
want
to
play
around
with
and
draw
up
a
couple
more
logos
with
that
in
mind.
Just
a
personal
thought
more
than
anything.
Denise
Cobian
Hussinger
don't
like
the
name
Switcook.
I
like
Foodavinci...THE
ART
OF
FOOD.
I
don't
get
the
arrows....alternative
switches?
Nope,
don't
get
it.
Sorry.