Martin Elricsson's presentation from Power to the Pixel's Cross-Media Film Forum in London, October 2009.

3. Participation drama From Mass Media to Media of the Masses

4. Audience / Authored culture Watching Engagement in Authored culture Having opinions Interactive culture Choosing Participatory culture and co-creation Acting

5. Who has the power over the production of stimuli ? Interactingarts.org

6. Skip Back Artist - produces and broadcasts stimuli Audience culture Audience – recieves stimuli Novel, play, movie, TV-show, painting, performance, video-art etc.

7. Artist - produces and structures stimuli Interactive culture Audience - chooses from stimuli Single player computer game, ARG gameplay, hypertext, web etc.

8. “ Artist” - Acts as host and produces some stimuli Participatory culture Audience - Produces stimuli and acts upon those produced by others Roleplaying, multiplayer cg:s, football, social aspects of ARG’s, a conversation

9. Live Action Roleplaying - Nordic Style

10. Total participation

11. Virtual and physical

12. Participatory Theatre

13. Playing with the big questions

14. Taking it to the streets

15. Projections Rich AR - future of our art?

16. Sveriges Television International Emmy Winner SIME Winner IAB Winner The Truth About Marika

17. Opinions Involvement Particiation Co-creation Viewing Participation Drama NOT an expanded TV experience

18. Based on a true story?

19. 24/7 ‘Ractor

20. Participative marketing

24. Adbusting and piggybacking

25. Spår Arvika electronic music festival

26. Diegetic problem solving and social play

27. Reality gaming

28. Player created content

29. Feedback to participants - the debate

30. Virtual worlds as part of reality

31. Claiming public space

32. Expect the unexpected

33. Full circle

34. 20th Century FOX Television Joss Whedon Dollplay

35. One lab, one girl, one murder, 5 suspects

36. Two way-steet

37. Process

38. Writing the mystery

39. Emo riddles

40. Nokia Tim Kring “ Teva”

41. “ The Artists” eu broadcasting coproduction

42. www.thecompanyp.com