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THE PIXEL LAB 2010: Gregor Pryor of Reed Smith - Digital Rights Issues for Cross-Media Properties
1. Digital rights issues for cross-media properties Prepared for Power to the Pixel Lab 2010 Gregor Pryor Partner Global Digital Media Team
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30. Legal hygiene Licensor Licensee Non-exclusive Exclusive Time-limited Perpetual No sub-licensing or assignment Can sub-license and assign Certain territories only Worldwide Limited by restricted act (reproduction plus broadcast or making available) All forms of exploitation restricted by copyright Restricted uses No restricted use Advance/royalty/revenue share Free/promotional/ancillary