Jeff Gomez explains dynamic techniques to access your audience in the digital age, at Power to the Pixel's annual Cross-Media Forum in London, Oct 2011
9. Transmedia Gives Us a New Way to...
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18. J.K. Rowling Has Unlocked
the Harry Potter Universe
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19. Pottermore Speaks to Millennials
in Their Native Tongue
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21. There are four core steps to
a transmedia world’s rollout:
• Preparing for multi-platform by
expanding your story world
• Maintaining your IP with
Transmedia Planning
• Maximizing value by assembling a
Franchise Clearinghouse
• Building brand equity by validating
audience participation