The Pixel Lab 2014_Alain Bieber_ARTE Creative

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power to the pixel

Alain Bieber, Project Leader, ARTE Creative

Technologie

What?
- magazine (interviews, portraits, articles, webseries): illuminate, introduce;
“education & cultural mandate” of public media
- laboratory (participative, transmedia & experimental projects): innovate, experiment.
connect TV & internet; “create stunning new transmedia experiences”, win prices,
get press coverage
- community (around 4000 users + 128 partners, museums Centre Pompidou,
ZKM, Rencontres d´Arles, Transmediale, university etc.): connect,
discover, generate new audience/fans; UGC
Editorial line?
Contemporary culture (going more to: pop & geek culture). Cutting edge, rebel,
wild & dangerous, humorous, entertaining, subversive intellectual

Who?
ARTE GEIE: Alain Bieber & Laurence Rilly (cultural unit)
ARTE France: Gilles Freissinier & Co. (Pole Web), Daniel Khamdamov & Co.
(Unité art & spectacle), Paul Ouazan & Co. (Atelier des Recherches/ARTE
Studio)
ARTE Deutschland (ZDF & ARD): Angelika Schindler (internet department)
Stats?
ca. 350.000 visites, 600.000 page vues/month
+ 1 mio page views, 500.000 video views, 15.000 app downloads for
special projects like About:Kate;
538 000 visits
1 285 000 page views
503 000 video views
15 000 apps downloads

How & how much?
ARTE GEIE: ca. 270.000 Euro/year + ca. 100.000 Euro/year for special
transmedia projects
ARTE France: ca. 500.000 Euro/year
ARTE Deutschland (ZDF, ARD): ca. 30.000 Euro/year
+ CNC, DCF, Medienboard & Co., Crowdfunding, DVD Sales, Gallery Sales
(Video Art Project), App Sales (Type:Rider), Festivals & exhibitions &
screenings, temporary rights, geolocalised rights (beyond sales), partnerships,
sponsoring (SNCF as partner) etc.
ARTE GEIE: decision, production, scheduling, development, strategy,
distribution (marketing, press, social media) - (web native & tv companion)
ARTE France: proposition, production, edition - (web native & tv companion)
ARTE Deutschland: proposition, production, edition - (only TV companion)
Own website & app & transmedia project: Final decision in programm conference
Webseries, webnative content for platform: Final decision at AC conference

What?
+ Youth Jury Award For Best Transmedia Work (Festival
Tous Écrans Genf)
+ Crossmediapreis der Bremischen Landesmedienanstalt
+ Nomination Grimme Award

+ Etoile du Parisien; European Indie Game Days; Nomination SXSW etc.

Fitness for Artists Der viereckige Hai
Sexual education
Summer of the 90s

The Devils Toy
Superhigh
I (art) Marfa
BiTS

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