4. Map real worlds
for
documentary
makers
Map stakeholder
maps for
communicators
and marketers
Map character
constellations,
fictional worlds
and journeys for
storytellers
Map contestant
choices for
game show
makers
Map eco-systems
for policy makers
Map user
engagement
and interaction
for designers
9. “working with context doesn’t
simply mean giving the audience
what they want and losing your
artistic magic. It’s
about finding a
way to ensure
your magic gets
seen.”
13. Features and Functions of an
ATM
The benefits to Dave
ATM screen design: To minimise the number
of screens, meaning faster transaction times
$60 Quickcash: A convenient option for those
who prefer a set amount of cash in $20 notes
Favourite withdrawal: only 2 buttons to get
your cash at any Westpac, St.George,
BankSA or Bank of Melbourne ATM once you
set up a favourite withdrawal (Favourite
withdrawal set up guide PDF 816kb (Opens
in new window))
Directly enter your amount on the withdrawal
screen without first having to select 'Another
amount'
Easy confirmation with selections displayed
on screen as you progress
Go back a step or return to Main menu
options without having to cancel then reinsert
your card
Withdraw your cash without a debit card on
eligible accounts. Just call us anytime on 132
032 and ask for Emergency Cash.
He can access his money when the
banks are closed so he can go on a
date.
32. What do they know/have experienced in relation to your project/theme?
33. What was their goal before you come
along?
What do they know/have experienced in relation to your project/theme?
34. What was their goal before you come
along?
What do they know/have experienced in relation to your project/theme?
35. What do they expect
to get out of it?
What was their goal before you come
along?
What do they know/have experienced in relation to your project/theme?
..and how will they
know it?
36. Will it be clear when
they’ve reached their
goal?
What can they do when they’ve reached it?
Why is this better than
their original goal?
What was their goal before you come
along?
What do they know/have experienced in relation to your project/theme?
What do they expect
to get out of it?
..and how will they
know it?
CONVERSION
37. Will it be clear when
they’ve reached their
goal?
What can they do when they’ve reached it?
Why is this better than
their original goal?
What was their goal before you come
along?
What do they know/have experienced in relation to your project/theme?
What do they expect
to get out of it?
..and how will they
know it?
38. Will it be clear when
they’ve reached their
goal?
What can they do when they’ve reached it?
Why is this better than
their original goal?
What was their goal before you come
along?
What do they know/have experienced in relation to your project/theme?
What do they expect
to get out of it?
..and how will they
know it?
39. Will it be clear when
they’ve reached their
goal?
What can they do when they’ve reached it?
Why is this better than
their original goal?
What was their goal before you come
along?
What do they know/have experienced in relation to your project/theme?
What do they expect
to get out of it?
..and how will they
know it?
44. What do they know/have experienced in relation to your project/theme?Aware of http://www.antislavery.org/ and Avaarz campaigns
45. What was their goal before you come
along?
What do they know/have experienced in relation to your project/theme?Aware of http://www.antislavery.org/ and Avaarz campaigns
Show to others that they are
politically aware and have a moral
compass.
46. What was their goal before you come
along?
What do they know/have experienced in relation to your project/theme?Aware of http://www.antislavery.org/ and Avaarz campaigns
Show to others that they are
politically aware and have a moral
compass.
47. What do they expect
to get out of it?
What was their goal before you come
along?
What do they know/have experienced in relation to your project/theme?
..and how will they
know it?
Aware of http://www.antislavery.org/ and Avaarz campaigns
Show to others that they are
politically aware and have a moral
compass.
Proof that they are being
more than idealistic
..the site promises
‘real’ change.
48. Will it be clear when
they’ve reached their
goal?
What can they do when they’ve reached it?
Why is this better than
their original goal?
What was their goal before you come
along?
What do they know/have experienced in relation to your project/theme?
What do they expect
to get out of it?
..and how will they
know it?
Aware of http://www.antislavery.org/ and Avaarz campaigns
Show to others that they are
politically aware and have a moral
compass.
Proof that they are being
more than idealistic
..the site promises
‘real’ change.
Suggests effect can
be felt within 3 months
Demonstrate to others that it’s possible to make real change
Appears to offer the
user something
pragmatic
49. Will it be clear when
they’ve reached their
goal?
What can they do when they’ve reached it?
Why is this better than
their original goal?
What was their goal before you come
along?
What do they know/have experienced in relation to your project/theme?
What do they expect
to get out of it?
..and how will they
know it?
Aware of http://www.antislavery.org/ and Avaarz campaigns
Show to others that they are
politically aware and have a moral
compass.
Proof that they are being
more than idealistic
..the site promises
‘real’ change.
Suggests effect can
be felt within 3 months
Demonstrate to others that it’s possible to make real change
Appears to offer the
user something
pragmatic
50. Will it be clear when
they’ve reached their
goal?
What can they do when they’ve reached it?
Why is this better than
their original goal?
What was their goal before you come
along?
What do they know/have experienced in relation to your project/theme?
What do they expect
to get out of it?
..and how will they
know it?
Aware of http://www.antislavery.org/ and Avaarz campaigns
Show to others that they are
politically aware and have a moral
compass.
Proof that they are being
more than idealistic
..the site promises
‘real’ change.
Suggests effect can
be felt within 3 months
Demonstrate to others that it’s possible to make real change
Appears to offer the
user something
pragmatic
What is point?
What are you trying to say?
Why did you join the Pixel Lab?ß
The role of the creative is getting bigger: to create, finance and distribute stories across multiple platforms. No longer can we rely on someone else’s ‘shop window’ to display our content. Now we have to take responsibility for finding, connecting and activating our audiences.
Context helps to make content more engaging and relevant; you must find ways to weave your media into the lives of your users. However we tend to paint a rosy picture of their attitude towards our offerings and the quality of the experience we provide. Mapping user journeys is a great way of identifying the potential of better experiences. But, how do we map the journey without making it into a fairy tale?
Over 330 projects since PttP lab two years ago.
They reveal a gap between “How it should be” and “How it is”.
It reminds us what happens when reality strikes.
We identify with the scenarios.
We recognize the failing.
The role of the creative is getting bigger: to create, finance and distribute stories across multiple platforms. No longer can we rely on someone else’s ‘shop window’ to display our content. Now we have to take responsibility for finding, connecting and activating our audiences.
Context helps to make content more engaging and relevant; you must find ways to weave your media into the lives of your users. However we tend to paint a rosy picture of their attitude towards our offerings and the quality of the experience we provide. Mapping user journeys is a great way of identifying the potential of better experiences. But, how do we map the journey without making it into a fairy tale?
When we develop a concept we go on a journey. This journey creates a hierarchy. We often use that hierarchy to explain it, to ourselves and to others. When designing complex systems, sometimes we struggle to find the write way in for the reader. We want to say it all. We want to give a sense of hierachy, but all too often from the perspective of the creator and not the user. By taking a user centric viewpoint of the system we understand what it does as opposed to what it might do. We place it in context.
Why, because we can affect more of the touch points between us and the audience.
Why, because we can affect more of the touch points between us and the audience.
It was clever how it tricked me into confessing all the “good” reasons for why have never got involved before and then it made doing things in the real world so god damn easy that it was almost embarrassing to admit that I hadn’t done anything pragmatic before.
12 years at BBC
6 years content and concept development
2 years graduate teaching
4 years theatre