Open Entry provides an e-commerce free platform to support small entrepreneurs in the community served by the telecentres. Starting is simple… just watch this webinar!

2. Jimena
Betancourt
Coordinación TIS Talks
jbetancourt@telecentre.org
@jimebeta

3. 1.
2.
3.
Building Knowledge
Finding Solutions and
Partners
Planning and Managing
for Innovation,
Technology and
Sustainability
THREE PHASES:

4. 2. Finding Solutions and Partners for
Technology, Innovation and Sustainability
• Identify partners to develop distribution channels of ICT
products and services such as e-health, distance education,
telecommunication solutions and many more
• Identify system management solutions based on open
applications
• Identify solutions to lower hardware cost
• Identify partners to develop applications for greater impact
in the communities served by telecentres
Goals:

5. Daniel Salcedo
Founder
OpenEntry
OpenEntry.com

6. Generating Income for Telecentres
By Enabling Them to Provide
E-commerce Services to Local
Small and Medium Enterprises (SMEs)
by Daniel Salcedo, Founder & CEO,
dsalcedo@OpenEntry.com

7. • Telecentres are a noble approach to
democratizing the benefits of ICT
• Most struggle for sustainability precisely
because they target users of limited means
• Key is offering services to local small and
medium enterprises (SMEs) that can afford
to pay enough to subsidize usage by the rest
of users
Telecentre Sustainability

8. Early Promise of E-commerce
• Poor people generally produce stuff to sell
or work for somebody who does. More
efficient markets help the poor as producers
as well as consumers.
• Development experts in the 1990’s, “level
the playing field for the little guy”
• Bill Gates – disintermediation will enable
“friction free capitalism”

9. Everybody thought it was a technical
challenge of getting SMEs online
• Complicated - needed to know HTML or hire an
expert or buy software
• Laborious – had to hand code every catalog page
instead of pulling from a database
• Expensive – own domain and hosting, credit card
payment required
• English required
• Logistics of international payment and shipping

10. Even if a SME managed to build a
beautiful catalog…
• Buyers couldn’t find it among the billions of
websites on the Internet
• Even if they did, they wouldn’t trust it
• So, besides the technical obstacles, the
main challenge of e-commerce is
visibility, credibility, and trust

11. Recent Advances Change Everything
• Proliferation of low cost devices (mobile
phones, netbooks, tablets) greatly expands
the hardware choices for Internet access
• Internet costs continue to drop while its
reach/speed increase. Corporations now offer
powerful "cloud computing" services
• Social networking services enable millions to
publish their information with images and
demonstrate the power of trusted networks

12. OpenEntry is a Development Organization
• Mission – to help artisans and SMEs to
benefit from e-commerce
• Support from World Bank, USAID, IDB,
Rockefeller, Oracle, eBay, individuals, more
• Developed an e-commerce platform for
artisans and SMEs worldwide

13. Free Catalogs in 44 Countries on
Google Cloud Computing
• Gmail - account security
• Docs/Drive – information storage
• Picasa - image storage
• Translate – instructions in 57 languages
• Checkout - also PayPal, 2Checkout
• Apps Engine - execute programs on
powerful/reliable Google severs
• Android - offline mobile operation

14. Catalog Features
• Build in one hour from any computer or
smart phone
• Multi-lingual instructions and output
• Personalize with own banner/logo, choice of
templates, fonts, colors
• Enabled for credit cards or Request for Quote
• Live User Support, chat from Nepal
• FREE (100 products), $200/year for 1000
products and more catalog features

15. Example Catalogs
Selected from Implementations
in 45 countries
OpenEntry.com/Catalog

16. Youtube video of creating a catalog
www.youtube.com/watch?v=170FwlhdInI&feature=player_embedded
(three minutes)
To build your own free catalog, go to
Catalog.OpenEntry.com

17. However, even if a SME builds a
beautiful catalog…
• Buyers can’t find it among the billions of
websites on the Internet
• Even if they do, they won’t trust it
• The main challenge of e-commerce is
visibility, credibility, and trust

18. OpenEntry Network Markets
• Any high profile business network
• Chamber of Commerce
• Export Promotion Agency
• Industry Association
• Trade Show
• Aggregates the catalogs of all its members (large &
small) into a network market
• Generating visibility, credibility, trust
• Amazon.com EC2 Cloud Computing Facility enables
scaling for mainstream business networks

19. Example Network Markets
OpenEntry.com/Network+Market

20. Does it Work? http://goo.gl/EWd4b
Does it Work?
http://goo.gl/EWd4b
20

22. UNDP Conclusions
• The largest impact of implementing this “pro-poor”
e-commerce approach was on income and
employment.
• Firms using it reported jobs directly attributable to
on-line promotion . . . 3918 women
• A relatively inexperienced group of young IT
professionals could, with the proper tools, create
employment for themselves while providing e-
commerce services to local SMEs.

23. Additional Considerations
• Don’t need credit card payments – for every
$1 transacted online, $4 are influenced by the
Internet
• Can start with local cash on delivery sales,
2CheckOut.com works everywhere
• Most international sales are B2B
• Shipping easier now - consolidated shipments
can cut costs by 80%

24. • 100 million SMEs will need help moving
online in next 10 years
• Women and youth entrepreneurs earn
income building catalogs for local SMEs
• Modest marginal cost of including e-
commerce in projects for youth, women,
employment, trade
Potential Impact Huge Compared to Costs

25. Opportunity for Telecentres
• Most SME owners are busy running their
businesses and often not proficient with
computers
• OpenEntry enables telecentres to offer paid
services such as training, catalog setup and
maintenance, and banner/template design
• SMEs will also pay telecentres for the use of
computers and digital cameras

26. Generating Income for Telecentres
By Enabling Them to Provide
E-commerce Services to Local
Small and Medium Enterprises (SMEs)
by Daniel Salcedo, Founder & CEO,
dsalcedo@OpenEntry.com

27. Thank You!