2. •A world Cup followed by IPL-4 and a
couple of high profile Test Series will
have over a billion people watching the
game across the world.
•Over $1.5 billion worth of commerce is
likely to happen around these
tournaments.

3. • Players charging a lot for brand endorsement
deal.
• The cricket season might add to the growth
of LCD TV market.

4. • In term of viewership this might be
cricket’s biggest year.
• $ 3 million was spend on opening ceremony
of world cup.
• ICC plans to reach out to a billion people
through live broadcast of cup.
• A 10-second advertisement spot during the
cup is likely to cost Rs 3.5 lakh.

5. • The ICC has enter into long term sponsorship
contract with 10 companies for $1.1 billion,
• About $ 1 billion sponsorship revenue is likely
to be generated in this tournament,
• About Rs 1000 cr is being spent on
refurbishing stadium in Indian subcontinent,
• Rs 400 crore worth of ticket will be sold
between Jan and Feb.

6. • 1979- 10000 euro to winner and 4000 euro to
runner up
• 1983- 20000 euro to winner
• 1987- 30000 euro to winner and 1500 euro to
winner of group matches
• 1992- $250000 to winner
• 1999- first time prize money crosses $ 1 million
• 2003- $ 2 million
• 2007- $ 2.5 million

7. • And now in 2011 world cup prize money pool
doubles to $ 10 million

8. • IPL improving reach – 143 million
in2010 from 102 million in 2008,
• IPL could attract Rs 600crore to Rs
650 crore in advertising (spend),
• World cup is too dependent on the
Indian team performance ,
• IPL is more proven format and
advertiser are willing to bet huge
money on it.

9. • Football is the most watched sports globally
then the cricket
• Reason behind for poor cricket show are –
1) Cricket is played and followed in fewer
countries,
2) FIFA aim to maximize viewership by selling
rights to free–to-air channels across the
world , whereas ICC sells its right to pay
channel.

10. • GROWTH OF CRICKET IS
SYNONYMOUS WITH INDIA’S
RISING INFLUENCE IN THE GAME
• IF INDIAN TEAM MAKE IT TO
FINALS MEN IN BLUE WON’T BE
THE ONLY ONES SMILING.