1. Understanding Corporate – Community Relationship
in Emerging India
Nicolette | Mrigendra | Sachin
M.A Development
May, 2013
2. ORIGIN
Idea emerges from our exposure to corporate – community
tension across India
A
B
That urbanization is a major force shaping cities. If this is
real then what do we know of corporate – community
relationships in urban contexts?
3. RESEARCH QUESTION
What is the role of a ‘corporation’ in the contemporary
society?
Macro
What is the nature – (positive/negative/indifferent) of
relationship between a corporate and its immediate community
(geography) in terms of resources and services in an urban
context?
Micro
5. Workers’ social
world
• housing
• healthcare
• education
• entertainment
Industrial Production
Business processes
Small businesses
supplying/consuming services
A TYPICAL URBAN ECOSYSTEM
Workers
• local
• migrants
6. Workers’ social
world
• housing
• healthcare
• education
• entertainment
Industrial Production
Business processes
Small businesses
supplying/consuming services
A TYPICAL URBAN ECOSYSTEM
Workers
• local
• migrants
CORPORATE COMMUNITY
8. RESEARCH METHOD
CORPORATE COMMUNITY
Degree of intersection - an
indicator of relationship
We ask exploratory questions:
1. Profile some livelihoods in the study area
(Interview)
2. Identify what are the common complaints
of the people living in the area - residents
of housing projects (Secondary)
3. Choose one indicator for resources –
water and know complaints around it
4. Map the above to arrive at some
observable pattern
• Qualitative
• Analysis of Land Cover/Land
Use
9. BANGALORE - CONTEXT
• Contributes 60% OF Karnataka’s GDP
• Per capita income - Rs.9,200 (highest in India & than
Mumbai)
• 400 of the Fortune 500 companies are here in one form or
the other
PROJECTION: By 2030 Bangalore will be India’s fifth largest metro with - GDP
$127 billion ; population 10.1 Mn. (McKinsey)
10. Location : Mahadevpura Assembly Constituency
Why : Earliest corporate to set up here was Wipro Ltd (2006)
The area was a village in Anekal taluk before 2000.
Includes
The following satellite images of a part of Mahadevpura shows changes in land cover
and land use pattern between 2002 - 2012
• Red shaded area – Corporate Facility built in 2006
• Blue shaded area – Adjoining residential cum office area
INTRODUCTION
22. • Visual evidence of infrastructure growth triggered by a corporate
facility
• We now use interviews to know people’s view
1. 10 years of satellite images show the pace of development of
infrastructure in the study area
2. Post 2006 the land cover alters significantly every year until
2012
3. The blue region corresponds to large scale housing complexes
– borewell depths in this area is about 1200 feet
SATELLITE IMAGES
23. • A basic questionnaire aimed at developing a profile of the
people working in the study area
- Personal Details - Livelihood - Education - Healthcare - Civic Issues
• No of respondents – 5
• Gathering resident concerns in housing complexes
around Sarjapur road – Outer Ring road
QUESTIONNAIRE & INTERVIEWS
24. OBSERVATIONS - 1
NAME OCCUPATION CATEGORY HEALTH ACESS TRANSPORT -BMTC DW SOURCE WATER SHORTAGE EFFECT OF COMPANIES
Mujahid Cycle Store Migrant GH Occasional Use Mun. Supply Yes Positive
Prem Bahadur Samosa Stall Migrant GH/Pvt No, Personal Veh Buy Yes Positive
Satish Restaurant Cashier Migrant GH/Pvt Yes Borewell No No Response
Rajendra Hardware Store Migrant Pvt No, Personal Veh Borewell Yes Positive
Venkata Reddy Vegetable Shop Local GH/Pvt Occasional Use Buy Yes No Response
25. OBSERVATIONS - 2
• Resident Welfare Associations (RWAs) maintain a list of
complaints that they send BBMP. The issues are:
- water shortage & lack of municipal supply
- absence of footpath on Sarjapur road, Haralur road,
- numerous speed breakers
- monkey menace !
26. DISCUSSION
1. Post 2006 infrastructure growth has increased
2. Interview of 5 individuals taken from the study area indicate a
positive impact of the corporate in the locality
3. We have no data on number of schools, hospitals and
population growth before and after 2006
4. The study identifies that infrastructure growth was faster
between 2007-2012 than 2002-2006.
5. It identifies water stress in the area
6. It offers a starting point to conduct a more rigorous and focused
research on magnitude and nature of corporate’s impact on
community
