Inspired by a Brian Morrissey tweet, this board game is fun way to think of the complicated advertising technology ecosystem. Don't read anything into the board positions - all companies are "priceless".

1. PRICELESS PRICELESS PRICELESS PRICELESS PRICELESS PRICELESS
GUIDELINES
ASSURANCE
IAB’S
QUALITY
VIOLATE
DATAXU
TURN
MEDIAMATH
COMPANY
X
+
1
QUANTCAST
MARKETSHARE
HOLDING
LUMA
OMNICOM
COLLECTIVE
RUBICON
PRICELESS
PRICELESS
PUBMATIC
AUDIENCE
PRICELESS
SCIENCE
PRICELESS
MAKE
ONMEDIA
DATA
SUPPLY
(WITHOUT
EXCLUSIVE
COOKIE
100
LIST
PAYING)
CHEST
SECURE
INTERCLICK
PRICELESS
ADMELD
PRICELESS
COMPANY
ADTECHOPOLY
HOLDING
COMOANY
HOLDING
PUBLICIS
WPP
Don’t
leave
RADIUMONE
PRICELESS
LUMA
your
EXELATE
DEGREES
PRICELESS
MEDIAG
company’s
PRICELESS
outcome
to
THOUGHT
PIECE
PROMOTE
YOUR
COMPELLING
INTERVIEW
TO
ON
DIGIDAY
FEATURED
WRITE
BRAND
chance.
33ACROSS
PRICELESS
PRICELESS
BLUEKAI
LUMA
IPG
COOKIE
DO NOT
HOLDING
CHEST
EVIDON
DOUBLE
ADSAFE COMPANY
PEER39
PROXIMIC
VERIFY
GET
FEATURED
IN
“WHAT
THEY
BUILD
A
TRACK KNOW”
SERIES
PRIVATE
PRICELESS PRICELESS PRICELESS PRICELESS EXCHANGE
PRICELESS