©	LUMA	Partners	LLC	 2016
Tag Mgmt
Chat Real-time
Message/Offers
MARKETING	TECHNOLOGY	LUMAscape
Mobile Web
Website Creatio...
Prochain SlideShare
Chargement dans…5
×

MARKETING TECHNOLOGY LUMAscape

226 498 vues
242 584 vues

Publié le

16 commentaires
207 j’aime
Statistiques
Remarques
  • Thanks Terence for great initiative and incremental updates. This landscape is changing so quickly that it is def hard to keep up. I would like to nominate Kvantum for Marketing Modeling group. I look fwd to an opportunity to connect with you on the same.
       Répondre 
    Voulez-vous vraiment ?  Oui  Non
    Votre message apparaîtra ici
  • I love the Lumascapes! Each one is a very helpful cheat sheet to the sub-industry.

    1.) It would be cool to see a 'time lapse' animation of how the LUMAscapes for the different ecosystems have changed over time. Just a thought... Do you hold on to the out of date LUMAscapes?
    2.) I don't see DSPs and SSPs broken out in the Marketing Technology LUMAscape above. I think that would be helpful.
       Répondre 
    Voulez-vous vraiment ?  Oui  Non
    Votre message apparaîtra ici
  • Thx for the update and great job as always Terence! Do you publish what you've added or changed since the previous version anywhere? Insightera was acquired by Marketo last December but noticed you didn't have them denoted as a acquired company. Also suggest checking out Socialwhirled and adding under the Social Marketing Management category.
       Répondre 
    Voulez-vous vraiment ?  Oui  Non
    Votre message apparaîtra ici
  • Awesome to see some of the Gamification platforms making this list!
       Répondre 
    Voulez-vous vraiment ?  Oui  Non
    Votre message apparaîtra ici
  • Great overview indeed. In updates to come I'd welcome these additions: 1) a weighting in terms of best-of-breed solutions 2) solutions more likely to 'span' 2 or more categories (marketing automation players incl HubSpot eg would be eligible to cover analytics, social media marketing, CMS and to some extent CRM capabilities too) and 3) Forrester/IDC/Gartner top X list per category to be included. In WCM eg Adobe, Ektron, MSFT, OpenText, Acquire should be mentioned too.
       Répondre 
    Voulez-vous vraiment ?  Oui  Non
    Votre message apparaîtra ici
Aucun téléchargement
Vues
Nombre de vues
226 498
Sur SlideShare
0
Issues des intégrations
0
Intégrations
103 139
Actions
Partages
0
Téléchargements
15 277
Commentaires
16
J’aime
207
Intégrations 0
Aucune incorporation

Aucune remarque pour cette diapositive

MARKETING TECHNOLOGY LUMAscape

  1. 1. © LUMA Partners LLC 2016 Tag Mgmt Chat Real-time Message/Offers MARKETING TECHNOLOGY LUMAscape Mobile Web Website Creation & Mgmt Data Warehouses AB/MV Testing Translation Content Marketing Platforms DAM Feedback / Surveys Marketing Data Social Login/Sharing UGC Mgmt & Forums Online Video Players Players (SMB) E-Commerce Platform/Storefront (Enterprise) Social Referral E-Commerce Technology Merchandising Payments M-Commerce Website WCM Community Website Personalization & Optimization Landing Pages B2B PersonalizationSEO Platforms / Tools Loyalty DMPs Site Perf/Opt Web Analytics Denotes acquired company Denotes shuttered company Integrated Mktg Mgmt Predictive Marketing Platforms DB Mktg Mktg Modeling/Attribution Sales & Marketing Sales Automation Marketing Automation Customer Relationship Intelligence Social Marketing Management Sales/ MktgVisualizationEmail Service Providers Email Optimization

×