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MARKETING TECHNOLOGY LUMAscape

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  • Thanks Terence for great initiative and incremental updates. This landscape is changing so quickly that it is def hard to keep up. I would like to nominate Kvantum for Marketing Modeling group. I look fwd to an opportunity to connect with you on the same.
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  • I love the Lumascapes! Each one is a very helpful cheat sheet to the sub-industry.

    1.) It would be cool to see a 'time lapse' animation of how the LUMAscapes for the different ecosystems have changed over time. Just a thought... Do you hold on to the out of date LUMAscapes?
    2.) I don't see DSPs and SSPs broken out in the Marketing Technology LUMAscape above. I think that would be helpful.
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  • Thx for the update and great job as always Terence! Do you publish what you've added or changed since the previous version anywhere? Insightera was acquired by Marketo last December but noticed you didn't have them denoted as a acquired company. Also suggest checking out Socialwhirled and adding under the Social Marketing Management category.
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  • Awesome to see some of the Gamification platforms making this list!
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  • Great overview indeed. In updates to come I'd welcome these additions: 1) a weighting in terms of best-of-breed solutions 2) solutions more likely to 'span' 2 or more categories (marketing automation players incl HubSpot eg would be eligible to cover analytics, social media marketing, CMS and to some extent CRM capabilities too) and 3) Forrester/IDC/Gartner top X list per category to be included. In WCM eg Adobe, Ektron, MSFT, OpenText, Acquire should be mentioned too.
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Transcript of "MARKETING TECHNOLOGY LUMAscape"

  1. 1. ©  LUMA  Partners  LLC  2015 Tag Mgmt Chat Real-time Message/Offers MARKETING  TECHNOLOGY  LUMAscape Mobile Web Website Creation & Mgmt Data Warehouses Sales/ Mktg AB/MV Testing Visualization SEO Platforms / Tools Translation Social Promotion Platforms Social Publishing Platforms Social Marketing Management DAM Feedback / Surveys Marketing Data Social Login/Sharing Mktg Automation Social Content & Forums Online Video Players Players (SMB) E-Commerce Platform/Storefront (Enterprise) Social Referral E-Commerce Technology Merchandising Payments M-Commerce Website WCM Community Website Personalization & Optimization Landing Pages B2B Personalization Email Service Providers Recommendation Loyalty DMPs Site Perf/Opt Web Analytics Denotes acquired company Denotes shuttered company Integrated Mktg MgmtEmail Optimization Predictive Marketing Platforms Sales Automation DB Mktg Mktg Modeling/Attribution Sales & Marketing
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