• J'aime
MARKETING TECHNOLOGY LUMAscape
Prochain SlideShare
Chargement dans... 5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

MARKETING TECHNOLOGY LUMAscape

  • 129,250 vues
Published

 

  • Full Name Full Name Comment goes here.
    Êtes-vous sûr de vouloir
    Votre message apparaîtra ici
  • Thanks Terence for great initiative and incremental updates. This landscape is changing so quickly that it is def hard to keep up. I would like to nominate Kvantum for Marketing Modeling group. I look fwd to an opportunity to connect with you on the same.
    Êtes-vous sûr de vouloir
    Votre message apparaîtra ici
  • I love the Lumascapes! Each one is a very helpful cheat sheet to the sub-industry.

    1.) It would be cool to see a 'time lapse' animation of how the LUMAscapes for the different ecosystems have changed over time. Just a thought... Do you hold on to the out of date LUMAscapes?
    2.) I don't see DSPs and SSPs broken out in the Marketing Technology LUMAscape above. I think that would be helpful.
    Êtes-vous sûr de vouloir
    Votre message apparaîtra ici
  • Thx for the update and great job as always Terence! Do you publish what you've added or changed since the previous version anywhere? Insightera was acquired by Marketo last December but noticed you didn't have them denoted as a acquired company. Also suggest checking out Socialwhirled and adding under the Social Marketing Management category.
    Êtes-vous sûr de vouloir
    Votre message apparaîtra ici
  • Awesome to see some of the Gamification platforms making this list!
    Êtes-vous sûr de vouloir
    Votre message apparaîtra ici
  • Great overview indeed. In updates to come I'd welcome these additions: 1) a weighting in terms of best-of-breed solutions 2) solutions more likely to 'span' 2 or more categories (marketing automation players incl HubSpot eg would be eligible to cover analytics, social media marketing, CMS and to some extent CRM capabilities too) and 3) Forrester/IDC/Gartner top X list per category to be included. In WCM eg Adobe, Ektron, MSFT, OpenText, Acquire should be mentioned too.
    Êtes-vous sûr de vouloir
    Votre message apparaîtra ici
Aucun téléchargement

Vues

Total des vues
129,250
On SlideShare
0
À partir des ajouts
0
Nombre d'ajouts
92

Actions

Partages
Téléchargements
8,267
Commentaires
16
J'aime
153

Ajouts 0

No embeds

Signaler un contenu

Signalé comme inapproprié Signaler comme inapproprié
Signaler comme inapproprié

Indiquez la raison pour laquelle vous avez signalé cette présentation comme n'étant pas appropriée.

Annuler
    No notes for slide

Transcript

  • 1. ©  LUMA  Partners  LLC  2014   Tag Mgmt Chat Real-time Message/Offers MARKETING  TECHNOLOGY  LUMAscape         Mobile Web Website Creation & Mgmt Data Warehouses Sales/ Mktg BI AB/MV Testing Visualization SEO Platforms / Tools Translation Social Promotion Platforms Social Publishing Platforms Social Marketing Management DAM Feedback / Surveys Marketing Data DB Mktg Social Login/Sharing Mktg Automation Social Content & Forums Online Video Players Players (SMB) E-Commerce Platform/Storefront (Enterprise) Social Referral E-Commerce Technology Merchandising Payments M-Commerce Website Sales Automation WCM Community Website Personalization & Optimization Landing Pages B2B Personalization Email Service Providers Recommendation Loyalty DMPs Site Perf/Opt Web Analytics Denotes acquired company Denotes shuttered company Marketing Modeling Sales & Marketing Integrated Mktg MgmtEmail Optimization Predictive Marketing Platforms