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MARKETING TECHNOLOGY LUMAscape
 

MARKETING TECHNOLOGY LUMAscape

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  • Thx for the update and great job as always Terence! Do you publish what you've added or changed since the previous version anywhere? Insightera was acquired by Marketo last December but noticed you didn't have them denoted as a acquired company. Also suggest checking out Socialwhirled and adding under the Social Marketing Management category.
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  • Awesome to see some of the Gamification platforms making this list!
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  • Great overview indeed. In updates to come I'd welcome these additions: 1) a weighting in terms of best-of-breed solutions 2) solutions more likely to 'span' 2 or more categories (marketing automation players incl HubSpot eg would be eligible to cover analytics, social media marketing, CMS and to some extent CRM capabilities too) and 3) Forrester/IDC/Gartner top X list per category to be included. In WCM eg Adobe, Ektron, MSFT, OpenText, Acquire should be mentioned too.
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  • Missing some solutions however is a very good knowledge base.
    It is customary on the part of Lumascape.
    Great job.
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  • After the amazing 2011 LUMAscapes on Social, Display, Video, Commerce & Mobile, this is a great one to keep the ball rolling!
    Curious as to where one would plot Loyalty/Frequency Marketing Technology on this one?
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    MARKETING TECHNOLOGY LUMAscape MARKETING TECHNOLOGY LUMAscape Presentation Transcript

    • ©  LUMA  Partners  LLC  2014 Tag Mgmt Chat Real-time Message/Offers MARKETING  TECHNOLOGY  LUMAscape Mobile Web Website Creation & Mgmt Data Warehouses Sales/ Mktg BI AB/MV Testing Visualization SEO Platforms / Tools Translation Social Promotion Platforms Social Publishing Platforms Social Marketing Management DAM Feedback / Surveys Marketing Data DB Mktg Social Login/Sharing Mktg Automation Social Content & Forums Online Video Players Players (SMB) E-Commerce Platform/Storefront (Enterprise) Social Referral E-Commerce Technology Merchandising Payments M-Commerce Website Sales Automation WCM Community Website Personalization & Optimization Landing Pages B2B Personalization Email Service Providers Recommendation Gamification DMPs Site Perf/Opt Web Analytics Denotes acquired company Denotes shuttered company Marketing Modeling Sales & Marketing Integrated Mktg MgmtEmail Optimization Predictive Marketing Platforms