• J'aime
MARKETING TECHNOLOGY LUMAscape
Prochain SlideShare
Chargement dans... 5
×
  • Full Name Full Name Comment goes here.
    Êtes-vous sûr de vouloir
    Votre message apparaîtra ici
  • Thanks Terence for great initiative and incremental updates. This landscape is changing so quickly that it is def hard to keep up. I would like to nominate Kvantum for Marketing Modeling group. I look fwd to an opportunity to connect with you on the same.
    Êtes-vous sûr de vouloir
    Votre message apparaîtra ici
  • I love the Lumascapes! Each one is a very helpful cheat sheet to the sub-industry.

    1.) It would be cool to see a 'time lapse' animation of how the LUMAscapes for the different ecosystems have changed over time. Just a thought... Do you hold on to the out of date LUMAscapes?
    2.) I don't see DSPs and SSPs broken out in the Marketing Technology LUMAscape above. I think that would be helpful.
    Êtes-vous sûr de vouloir
    Votre message apparaîtra ici
  • Thx for the update and great job as always Terence! Do you publish what you've added or changed since the previous version anywhere? Insightera was acquired by Marketo last December but noticed you didn't have them denoted as a acquired company. Also suggest checking out Socialwhirled and adding under the Social Marketing Management category.
    Êtes-vous sûr de vouloir
    Votre message apparaîtra ici
  • Awesome to see some of the Gamification platforms making this list!
    Êtes-vous sûr de vouloir
    Votre message apparaîtra ici
  • Great overview indeed. In updates to come I'd welcome these additions: 1) a weighting in terms of best-of-breed solutions 2) solutions more likely to 'span' 2 or more categories (marketing automation players incl HubSpot eg would be eligible to cover analytics, social media marketing, CMS and to some extent CRM capabilities too) and 3) Forrester/IDC/Gartner top X list per category to be included. In WCM eg Adobe, Ektron, MSFT, OpenText, Acquire should be mentioned too.
    Êtes-vous sûr de vouloir
    Votre message apparaîtra ici
Aucun téléchargement

Vues

Total des vues
124,897
Sur Slideshare
0
À partir des ajouts
0
Nombre d'ajouts
89

Actions

Partages
Téléchargements
7,950
Commentaires
16
J'aime
148

Ajouts 0

No embeds

Signaler un contenu

Signalé comme inapproprié Signaler comme inapproprié
Signaler comme inapproprié

Indiquez la raison pour laquelle vous avez signalé cette présentation comme n'étant pas appropriée.

Annuler
    No notes for slide

Transcript

  • 1. Social Marketing Management Social Publishing Platforms © LUMA Partners LLC 2014 MARKETING TECHNOLOGY LUMAscape Email Service Providers Sales & Marketing Marketing Modeling E-Commerce Platform/Storefront (Enterprise) Social Referral Tag Mgmt Sales/ Mktg BI Data Warehouses DB Mktg Marketing Data Chat Real-time Message/Offers Mobile Web Website Creation & Mgmt AB/MV Testing Visualization SEO Platforms / Tools Translation Social Promotion Platforms DAM Feedback / Surveys Social Login/Sharing Mktg Automation Social Content & Forums Online Video Players Players (SMB) E-Commerce Technology Merchandising Payments M-Commerce Website Sales Automation WCM Community Website Personalization & Optimization Landing Pages B2B Personalization Recommendation Gamification DMPs Web Analytics Site Perf/Opt Denotes acquired company Denotes shuttered company Email Optimization Integrated Mktg Mgmt Predictive Marketing Platforms