3. How to read a case ? In a business case, there are many relevant and many unrelated information. It is important to identify the most important issues from the case. These issue will be in 10% matter of the case. But identification of the important issues is the starting point. Put yourself in decision maker's chair. Take a decision and try to see different possibilities. You put yourself in the position of MD / manager / decision maker.

4. One reading --- is that all ? NO One reading cant help you. Read the at least 2-3 times to form a basic idea about the real situation. Try to read between the lines. There will be many facts which would be hidden. Try to infer them from the case.

5. Should there be any assumptions ? No Read the case and draw inferences from the case itself. Dont use information out of the case. You have to limit yourself to the information given in the case material.

6. Steps in case analysis ? 1. identify the real situation of the company and decision makers – write down it in terms of main points – the SWOT analysis of the company – what are the constraints and what are the expectations ? 2. identify the mission / goal / vision / objectives / strategy of the company and prepare alternative scenarios of the company 3. prepare althernative decisions and see their impacts 4. work out the outcomes of the different possibilities 5. suggest the best course of actions, whith the precautions if any

7. Remember .... There is no best and final solution to any case Critical analysis helps in improving decision making capabilities of the decision maker Case is a situation – how you will handle it depends on your own background also – so broaden the approach to solving the problems

8. Example of a case analysis Pawan Baid establish TQM in his company and increase business volume substantially. Profit doubled and sales increase by 150%. His company is now able to get clients from all over the world. His company is able to establish growth in every domain. He now plans to diversify the company from just a BPO company to a consultancy organisation.

9. Case analysis .... Here it seems that TQM has contributed to the growth of business. It is not clear whether there are other factors also responsible for this growth or not. The company wants to diversify. For this we need a number of data to take a decision. But based on the given information, it seems logical that company must continue its TQM implementation and must continue the present processes – which have enabled it to grow.

10. What types of cases will you get? The real cases will be very detailed and extensive. They will require lot more analysis. There will be lot of data, tables, charts, graphs and other information. So be careful in data analysis. Dont try to hurry up in case analysis. Pick up every information carefully and see their interrelationship while framing any argument.