Global Bridges is an online community for healthcare professionals to share knowledge about treating tobacco dependence. It aims to foster learning, stimulate interaction, and create new knowledge. Balance Interactive proposes developing Global Bridges using a user-focused approach including user testing, ongoing analytics, and social media engagement. They note challenges may include multilingual support and coordinating with partner sites.

2. GLOBAL BRIDGES A PRESENTATION January 2011

7. HOW TO FOSTER ENGAGEMENT: SOCIAL MEDIA Balance Interactive Inc. www.BalanceInteractive.com Driveway2Driveway (video/fb) The Bike Lane (forums/blogs) Express Homebuyers (blogs) GoodDogz.org “ Since we launched our new website and online community just a few weeks ago, we have seen our membership grow and we have received more inquiries from the media and other organizations. This overhaul was long overdue and Balance did a terrific job of understanding our needs and building a website that addressed them all” -- Beth Bates, GoodDogz.org.

11. QUESTIONS?