1. +
REIMAGINING NOAH’s
HOMEPAGE
UXPA 2013 Student Design Jam
Tonya McCarley

2. +
AGENDA
n Brief Introductions
n Introduce NOAH
n Share the needs of the community
n Discuss the challenges of the community
n Brainstorm, Sketch, & Share

3. +
NOAH:
The National Organization for
Albinism and Hypopigmentation
n Non-profit organization with a mission to provide accurate
information and resources to individuals and families with
Albinism and Hypopigmentation (A&H)
n Primary audiences:
n New parents
n Individuals with albinism and hypopigmentation
n Educate “First Responders”
n Doctors
n Nurses
n Social Workers
n Therapists

4. +
The NEEDs for the NOAH website
n The primary goal of the NOAH website is to provide FAST
and ACCURATE information
n About A & H
n (Old-fashioned) Networking
n Individual to Individuals
n Families
n Social Networking
n Facebook
n YouTube Channel
n National and Local Events
n NOAH Camp
n Bowl-a-thon Fundraiser

5. +
The CHALLENGE:
ACCESSIBILITY is a MUST
n Individuals with A&H can have really poor vision
n Reliance on text to voice technology
n Use of really large font
n 48 pt can be a preferred reading font
n High-contrast settings
n White text on black background, or
YELLOW on a black background
n Mobile
n Mobile is used to take a picture and use the
mobile device to make the image LARGER

6. +
Design Methodology
n Design using Design Studio by Will Evans*
n Methodology:
n The “8 up” format
n Peer Critique
n Revisions
n Best of 2
n (stealing is approved)
n Group Collaboration
* http://uxmag.com/articles/introduction-to-design-studio-methodology

7. +
Sketching for Quantity not Quality

8. +
Rules of the Game
n There are NO bad ideas
n Don’t focus on FEASIBILITY
n If you can imagine it, we can figure out how to make it
later
n Be respectful
n Don’t interrupt while someone is presenting

9. +
NOAH today

10. +
Little People of America

11. +

12. +

13. +
Let’s Sketch…

14. +
The End
n What did we learn?

15. +
Additional Resources
-Collected by Bruce Sklar
n 10 Keys to Effective Non-Profit Organization Websites
n Tips for Designing (or Redesigning) a Nonprofit Web Site
n Five "Don'ts" of Nonprofit Website Design
n 11 Website Design Best Practices for Nonprofits
n 5 Tips for Visually Enticing Nonprofit Websites
n 11 Nonprofit Websites Designed for the Social Web
n Ideas that work: Effective nonprofit web design
n Nonprofit Website Design 2012 – Top Ten Tips and Examples
n 25 Great Non Profit Websites and Tips ForYour Inspiration

16. +
Thank you
n Tonya McCarley
n Best friend of a mom with three little boys with Albinism
n User Experience Strategist
n Failed User
n #StudentDesignJam
n #UXPA2013