2. What are social networks?
• Online communities of people who share
the same interests, activities or otherwise.
• Social networks a form of social media,
defines the coming together of social
networks, wikis and other collaborative or
participatory media
4. Differences Between Social Media
and Traditional Media
• Reach
• 147,000 YLD members
• 43,000 LSD members
• 18,000 LPM members
• Accessibility
• Permanence
• Usability
• Recency
5. Social Media and MRCS
• Enhance lines of communication
• Reporters
–Serve as resource
–Position ABA as “go to” for legal experts
• Members and non-member lawyers
–Provide information on ABA events
–Listen
• General public
–Position ABA as the authority on the legal
profession
–Champion for access to justice
6. Reporters and Social Media
• 70% of reporters used social media sites for
research in 2009, compared to 41% in 2008
• 69% refer to company Web sites
• 51% use Wikipedia
• 48% use You Tube
• 47% use Twitter or similar sites
According to Cision, they use it for finding
experts, research, new story ideas and
more.
7. Lawyers and Social Media
• More than 70% belong to a social
networking site
• Majority of lawyers who participate in social
media do so more than once a week
• Only 6% microblog (Twitter, etc)
• 70% of those who do, participate at least
once a week
Lawyers use social media to research their
cases, to exchange ideas/virtually network,
referrals, and more.
8. General Public and Social Media
• 46% of online adults use a social networking site such
as Facebook or LinkedIn, up from 8% in 2005
• 79% of American adults used the Internet in 2009
• 45% of social network users have a college or advanced
degree
• 75% of Internet users view online video
Overall, 72% say new media raises their awareness to non
profit causes and nearly 8 in 10 Americans think non
profits should use social media to raise money and
awareness for causes.
9. Social Media Channels -
Facebook
• More than 350 million active users
• More than 700,000 active businesses
• Fastest growing social network
10. Social Media Channels – Facebook
• Uses
o Facebook non-profit fan page or group
Examples:
American Medical Association
American Society for Clinical Pathology
American Student Dental Association
• Additional form of communication News
releases
• Pitch stories
• Position as a resource
• Link to ABA Now content
• Information on CLE programs, awards and more
11. Social Media Channels –
YouTube
• 300 million users per month
• 3.5 million daily visitors
• Top site for videos on the Web
• Fourth most visited site on the Web
12. Social Media Channels –
YouTube
• Uses
• Organization “channel”
• Examples
• American Medical Association
• American Association of Endodontists
• American Society for Clinical Pathologists
• Association Forum of Chicagoland
• Additional form of communication
– Program footage
13. Social Media Channels – Twitter
• 18 million registered users in 2009, up from 6 million
in 2008; 26 million projected for 2010
• 4.43 million monthly visitors
• More than one billion “tweets” since site’s launch
• 40% of its users are between ages 35 – 44
14. Social Media Channels – Twitter
•Uses
– Tweet news releases, story links, CLE program
information and more
• Examples
–American Medical Association
–Chicago Dental Society
–North Mason Chamber of Commerce
–American Academy of Physician Assistants
15. Why is a Social Media Policy
Necessary?
• Develop consistent message(s) to be
delivered across various social media
platforms
• Identify how social media supports the
ABA’s overall communication efforts
• Outline expectations
• Establish guidelines for MRCS social media
communication
