1. Presented by
Patrice Barber & Ann Albergotti
303-216-0472
www.TaylorMadeEmarketing.com
Copyright 2010-20112Taylor Made Small Biz Inc. and Taylor Made Emarketing

2. What you will learn:
 Getting the Media to Publish Your
Press Releases
 Monetizing Your Promotional e-
Campaigns
 Three Keys to Your Successful PR
System
Copyright 2010-2012 Taylor Made Small Biz Inc. and Taylor Made Emarketing

3. Patrice Barber
Founder Taylor Made Emarketing (2012)
President Taylor Made Small Biz ( 2003)
Taylor Made Solutions (1993)
 Speaker and Consultant for Online Business Development
Get More Customers Online
Internet and Mobile Marketing 101
Critical Business Processes
Put Your Year In Gear- annual internet & mobile marketing event
 Online & Mobile Marketing , Operations, IT Systems Development
 Over 20 years in business - bought & sold multiple start ups
 Clients: 550+ small business owners & 35 Fortune 500 leadership
teams – across 3 continents
 Charter Member -International Mobile Marketing Business Network
 TiE Rockies - Program & Events Chair for Entrepreneur programs
 Angel Capital Summit – Pitch coach
Copyright 2010-2012 Taylor Made Small Biz Inc. and Taylor Made Emarketing

4. About Ann Albergotti
Placed clients onto Channel 9 news
Placed clients in local media connections in Colorado as well as
such national media as CBS .
Sought after speaker and trainer for marketing and public relations
Frequent venues include Parker Chamber University, Sales
Professionals of Parker, Professional Referral Network Colorado Leads
Group,
Interviews on VM Direct Internet Radio and Get Your Life Back
show on Castle Rock Radio.
Specializes in the development of promotional campaigns, public
relation planning, event planning, branding.

5. Media Landscape Today

6. Evolution Of The Press Release
–From mail & email distribution to online
submission
–The reach of the press release doesn’t stop at the
hands of the media

7. The PR Landscape Today
Social Media changed the Public Relations
industry forever
- Bloggers voice their opinion
- Video review on YouTube
- Public swap opinions real time on
Twitter, Facebook
Big Budget’s No Longer Needed

8. Using PR as part of your marketing campaign
–The press release is no longer a “situational”
marketing tool
–Importance of keywords

10. Goal: To Get Media Coverage For Monthly Events
Challenge: Fairly new Chiropractor business that
needed to grow awareness of company events
Result: Press releases got picked up by multiple
newspaper outlets and published.
Increased event attendance by 40 %
Bonus:
Invitation to be a monthly columnist

11. Goal: double incoming inquiry calls to
this real estate company
Challenge: new company to the market,
new product
Results : local TV coverage, online
article by TV channel, links to their
websites from TV website article ,
National TV coverage
ROI: increased incoming inquiries by 3x
and converted 82% to new clients
within 7 days

12. Getting Found
Published
and
Interviewed

14.  Decide the desired outcomes ( branding,
event invitation , article pitch, interview,
inbound leads)
 Research and list Journalists & their style
 Research and list media outlet
readers/viewers/listeners
 Define the message and actions for
listeners to take if any
 Create your media kit
 Create your articles
 Outline your multiple inbound leads

15.  Getting found
 Good story, newsworthy, timely, well written
 Submission to multiple online sites
 Submission to multiple offline publications
 Getting published
 Connections to the editor
 Correct submission format
 Press release follow up
 Getting interviewed
 Connections to the media
 Article pitch follow up
 Knowing and meeting deadlines

16. Your Media Kit
What’s in it and how to build your own

17. About you
About your company
Fast Facts sheet

18.  Your emotional story
 The results
 Why choose you
 Also known as
 Their pain , your solution, why now

19. Media Kit
Biography
Includes:
• Name & Title
• Year Joined/Started
Company
• Experiences
• Associations
• Education/
Certifications
Public Relations

20.  The facts
 The results
 Why choose you
 Also known as
 Their pain , your companies solution, why now

21. Media Kit
Company Fact
Sheet Includes:
• Company Name
• Inception Date
• City Located
• Owners/Executive
Officers
• Company History
• Product/Service Offers
• Contact Information
Public Relations
• Mission/Vision

22. Press Releases
Must Include:
• Contact
Information
• Release Date
• Headline
• Body
• Response
Public Relations
Information

23. Online Media Hot Spots
– PR Newswire (Fee Based)
– PR Log
– 1888PressRelease

25.  Getting your first interview
 Ready for O?
 How to prepare

26.  Research and list Journalist, their style
 Research and list media outlet
readers/viewers/listeners
 Get the questions before hand
 Be clear about the message you want to
convey and craft your answers.
 How will your story be used? Are you a
feature story or used to illustrate a point
 Do you need to provide samples
 When will your segment run?

27.  Workout the morning before your
interview
 Spray your hair
 Use extra make up color
(for women)
 Wear solid colors – no prints
 Review your key points
 Present your speaker intro
 Check your posture
 Sit on your coat tails
 Be informative- not salesy
SMILE! 

28. Monetizing Your
Promotional Campaigns
CONNECT - CONVERT - RETAIN

29. Monetizing Your Online and Offline P R
CONNECT
Press Article Exposure &
Releases Pitches Visibility
CONVERT - Call to Action
RETAI N – Service/
CONVERT - Workshops/ products/ upsells
$$$
Webinars $$
CONNECT
Social Media Posts Video Blog
Articles

30. •drive traffic to a landing
page
• excite visitors with an
offering
• convince visitors to
move to the next level of
service with a call to
action
• build a marketing list

33. CONNECT with Traffic +
CONVERT to Prospects+
RETAIN with Follow up =
Copyright 2010-2011 Taylor Made Small
Biz Inc.

34. Clean content and follow
up
 Media Kit - on the website
 Media List – who will you send it to
 Influencer List – who else has connections to
get articles accepted
 Company Marketing Materials - brochure,
flier, one sheets, case studies
 Communications Plan – matched with
company growth goals
Ongoing
Public Relations
 Monthly goals and Content Plan - you always

35.  Mobile Marketing  Analytics
 Online Media Marketing
 Social Media  Internet Marketing
 Press releases  Landing pages
 Email Marketing  Auto responders
 Blogs  E-commerce
 SEO-Search Engine
Optimization (on page)  Client Relations Management &
 SEM-Search Engine Sales Team Management
Marketing
Copyright 2010-2011 Taylor Made Small
Biz Inc.

36.  Online Media Marketing
 CONNECT with Traffic - Email Marketing
 CONNECT with Media– Press releases, Articles, Blog
posts
 CONNECT Virally - Social media shares
 CONVERT – email marketing, forms, auto responders
 CONVERT - Sales Team Management
 RETAIN – Product / Service / Upsells
 Mobile marketing
 CONNECT with traffic - QR codes & SMS Text messages
 CONVERT - Mobile websites
 RETAIN – text campaign, email campaign for offers

50.  Mobile Marketing  Analytics
 Online Media Marketing
 Social Media  Internet Marketing
 Press releases  Landing pages
 Email Marketing  Auto responders
 Blogs  E-commerce
 SEO-Search Engine
Optimization (on page)  Client Relations Management &
 SEM-Search Engine Sales Team Management
Marketing
Copyright 2010-2011 Taylor Made Small
Biz Inc.

51. …
We will build and launch your media campaign.
Start with 1 hr consult to set your online promotional goals
(article framework, content plan)
Build your Communications Calendar
Execute your Online promotion with setup on MOSAIC
MOSAIC access included- basic level
Create your Media kit (3 part)
Create and submit your Press release
Create a related Blog Article
Write the email campaign content for you to announce your article and PR
 Pre - LAUNCH strategy session
LAUNCH – all items and follow up by email and phone with the media
$897 Today 2 pay $297 Public Relations

52. WE GUARANTEE YOU WILL LOVE WHAT WE
CREATE FOR YOU,OR
I WILL REFUND
100% OF YOUR MONEY.
Just notify us prior to launch.

53. Q&A