2. Why collaborate? Tap collective intelligence Innovate more fluidly Improve customer & partner relations Transform culture Employee connectedness improves commitment and helps retain your talent Cloudsourcing Transparency Save Money Locate expertise faster Less duplication of effort Retain & re-use business knowledge Leverage “lightweight” technologies Source: Dion Hinchcliffe
3. What’s in a collaborative system? Blogs Microblogs Photos Video Audio Instant messaging Wikis “Friending” Discussion forum Sharing
4. Problems with collaboration Bad communications habits Fear of transparency Will my employees be less productive? Will I lose control? “Not invented here” “We built it and no one came” (fear of failure) Technology too hard for employees to grasp (or use)
5. Stop. Assess. Desire for collaborative technologies comes from the top or is it grassroots? What’s in your communications toolbox? Prepare to address these misperceptions / behaviors: Guarding information protects my job Email is okay for everything Employees are less productive using “teh social media” Platform “zealotry”
6. How Web 2.0 are your employees? Source: Charline Li, Open Leadership, Engagement Pyramid Data for USA
7. Designing for success One platform Easy to find information Easy to share information Easy to sign up Not overly wrought Able to invite customers, partners “inside”
9. Implementing collaboration First Wave: Know and recruit your early adopters Second Wave: Every early adopter teaches an ambassador Third Wave: The masses are attracted by curiosity and the perception that activity is happening in the new collaborative “space” Sustaining the momentum: via community management, regular updates, special activities
