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Enterprise view of social media: Collaboration, Jetpacks and Ray Guns!

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Todd Nilson
Todd Nilson

This document discusses social media and collaboration tools for enterprises. It notes that while sharing on platforms like Facebook is easy and fun, creating similar experiences within enterprises has proven difficult due to issues like poor usability, high costs, and security concerns. However, the document argues that as technology continues to advance, making social media and collaboration easier, more open and fun, enterprises should reevaluate adopting such tools to realize benefits like improved efficiency, talent retention and profits.

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An Enterprise View of Social Media, Collaboration, Jetpacks & Ray Guns
If collaboration & productivity are the goal, why is it so much easier and more fun to share on Facebook? Hard to create Sharing restricted $ to implement Poor usability Enterprise 2.0 Forgot my password Highly structured (again) Hard to search Private Secure Free Free form Privacy Security structure Web 2.0 Easy sharing Great user Easy sign-up experience! Easy to comment Easy search Easy sign-in
Categorize your enterprise’s social media vehicle needs... Collaborate Build Teams Mentor & Create What is that? Comment Teach Content Some kind of Wiki? Curate & Share Store
Top Enterprise 2.0 platforms...
What’s at stake? Social Portal Empowered Employees Improved Reduced Improved Improved Talent Costs Efficiency Morale Retention More Sustainable Innovative Greater Profits Better ROI Differentiation Products
Why has social media for the Shared enterprise failed? (so far) Experiences Immediate Challenges, Frustrations, Pain Points Does your portal address the critical need? Ever-changing business landscape...
Future impact? Organizational silos Fear of interacting with customers & partners Misapplied adoption approach results in surrender Threats Technology will continue to enhance sharing More ubiquitous (mobile) More fun Tech More open Drivers Easier
socialsyntax ... Social media strategy Social business analytics & ROI Market intelligence Creative socialsyntax.net @socialsyntax 414.378.2083

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Enterprise view of social media: Collaboration, Jetpacks and Ray Guns!

  • 1. An Enterprise View of Social Media, Collaboration, Jetpacks & Ray Guns
  • 2. If collaboration & productivity are the goal, why is it so much easier and more fun to share on Facebook? Hard to create Sharing restricted $ to implement Poor usability Enterprise 2.0 Forgot my password Highly structured (again) Hard to search Private Secure Free Free form Privacy Security structure Web 2.0 Easy sharing Great user Easy sign-up experience! Easy to comment Easy search Easy sign-in
  • 3. Categorize your enterprise’s social media vehicle needs... Collaborate Build Teams Mentor & Create What is that? Comment Teach Content Some kind of Wiki? Curate & Share Store
  • 4. Top Enterprise 2.0 platforms...
  • 5. What’s at stake? Social Portal Empowered Employees Improved Reduced Improved Improved Talent Costs Efficiency Morale Retention More Sustainable Innovative Greater Profits Better ROI Differentiation Products
  • 6. Why has social media for the Shared enterprise failed? (so far) Experiences Immediate Challenges, Frustrations, Pain Points Does your portal address the critical need? Ever-changing business landscape...
  • 7. Future impact? Organizational silos Fear of interacting with customers & partners Misapplied adoption approach results in surrender Threats Technology will continue to enhance sharing More ubiquitous (mobile) More fun Tech More open Drivers Easier
  • 8. socialsyntax ... Social media strategy Social business analytics & ROI Market intelligence Creative socialsyntax.net @socialsyntax 414.378.2083