2.  The cover has to be eye-catching and the
magazine‟s name is clearly displayed at the top
 The new film is often the main focal point and the
title and tagline are displayed on the front cover
 Cover-lines about other stories in the magazine
are shown on the cover
 Famous actors are often used as the focal point
 The use of colours and fonts usually give an
indication of the film‟s genre – a horror film would
use dark colours whereas a family film would use
brighter colours
 The price and the barcode of the magazine is
shown usually out of the way at the bottom right.

3. The masthead of the magazine
cover is placed behind the
main image, by doing this it is
has maximized the space
allowed to position with the
main. Also by doing this did not
make the masthead less
recognizable because Empire
is already a popular franchise.
The colour used for the mast
head also contrast well against
the blue background thus
make the masthead more eye-
catching.
The main sell line on this
magazine cover is
marginally larger than
the sell lines, thus
implicating this is the
main attraction that will
be in the magazine. The
film‟s name has also
been abbreviated to
“potter 7” to be more
catchy and easy to
remember to the
potential buyers, but the
full film title is also
added below the
masthead, to provide
extra information to
those who are unaware
of the Harry Potter
franchise. The colours
used for the sub head
also differs from the rest
to make it eye-catching.
It also does not follow
the usual convention of
placing subheads below
the main sell line.
The main image used for this
magazine cover is an excellent
choice, it is shot in an intriguing
position. It also includes props
from the film such as the want
and the glasses. Shards of
glasses was also added to the
main image to relate to subhead
“friendship shatter” and in the
shards of glass images of Ron
Weasly and Hermione Grainger.
By choosing Daniel Radcliffe as
the main image, the editor was
able to use the actors “star
power” to attract more audience
in potentially buying the
magazine.
The sell lines in this magazine front cover are rather
small compared to other magazine I have analysed,
this might be because they are not that interesting
compared to the main sell line or they just did not
have enough space to enlarge it.

4. The masthead of this magazine
cover is a very clever adaptation,
it utilizes an overhead shot of
building and sculpted it to fit the
outline of “FILM.” Just like the
previous deconstruction the
masthead is layered behind the
main image, this doesn’t ruin the
masthead because it is a widely
know franchise and can be easily
recognised at a glance. The
choice of colour for the masthead
is also rather clever as it mimics
the colour of concrete and
making it stand out from the rest
without overdoing it.
The main image used on this
magazine cover is not very ideal
in my opinion, it is not the most
flattering photo of Mr.DiCaprio
and compared to the Empire
version of the inception this is
appalling. But I might be wrong,
this main image may have some
other effect that I don’t
recognise. That being said, the
tonal work on the image does
work very well with the
background as it creates a dark
and mysterious feel to it.
The main sell line on this front cover is
also rather poor, it uses the film name
as it’s main sell line, but the choice of
colour for it is not ideal as it does not
stand out very well, compared to the
subhead that does. If anything this
should be the other way around.
It tries to compensate this by using an
ambiguous sentence that could attract
its potential audience, relating to the
complicated manner of the film. In my
opinion as well the location of the main
sell line and sub head is too central, the
position of where it is not should be
reserved for the main image only, by as
I said before the main image is not the
best, so this might be the reason why.
There are numerous amounts of sell
line on this magazine front cover,
this made the cover looked
cramped as they overloaded it. The
positioning of these sell lines at
least are favourable, though the
colours used for them is not
appropriated as they are the same
colour as the subhead, this could
potentially create confusion to
some readers.

5. Terminator Salvation is being
featured on the popular film
magazine ‘total film’ this will
appeal to the audience as a
reliable magazine has chosen to
promote this film suggesting that
this film is in fact a good film
(animated Arnold disappointing).
The fact that this film is covering
the whole front cover of the
magazine is telling the audience
that this film does in fact have a
massive budget ($200 million) and
also big stars however this can
clearly be seen by the images of
Christian Bale star of The Dark
Knight and The Machinist also Sam
Worthington the star of Macbeth
and The Great Raid
due to the film history of both
actors they have a large fan base
which will encourage the
audience to watch the film. The
cover does also feature other
film articles such as Angles and
Demons this might engorge
readers to read the magazine
and may then read the article
about Terminator Salvation even
if this was not their first
decision. Angles and Demons
had an phenomenal start up and
was an anticipating film this will
attract a larger audience to read
the magazine however this text
will have a hard time trying to go
against with the large image of
Terminator.
The film’s title is written in a large and bold red text causing it to stand out against the other elements of the magazine, the blood red
text colour promotes danger and panic this suggests the nature of the film and cause the audience to think what the film is about
giving it a negative enigma. Both characters are wearing an army clothes which gives us the image that both characters are in some
sort of army but what army would go against the machines they built this is causing interest and an enigma. The mise en scene, the
dark and eerier colouring of the cover is creating a depressing war time feel to the magazine. The facial expressions of the characters,
they are holding a grim and serious expression this also connects with the colouring of the magazine backing up the characters back
story.

6. 
• An eye catching image or images- often related to characters (and the
stars in the film) or the setting of the film.
• The title of the film: carefully constructed in terms of font style, colour, size
and placement: a lot of thought goes into the title – it is meant to be
memorable, and also suggest the genre of the film.
• A tagline for the film- which is like the catchy slogan of advertisements –
offering another clue to the genre and main themes or content of the film.
• The names of well –known or key people connected to the film. These are
usually the lead actors but may also be the director of producer.
• Critic review (for example. Empire magazine) giving their comments such
as „an unmissable film‟
• Details of any awards nominations or awards that the film has already won.
These will be placed clearly on the poster.
• The production blurb – information, in tiny print, that lists the production
and distribution companies as well as other information.

7. Stanley Kubrick’s film poster for
Full Metal Jacket is one the most
well know posters in the film
industry, but further
deconstruction show how
minimalistic it is.
The pull quote “in Vietnam the
wind doesn’t blow it sucks” is a
very famous phrase as well, but
it has deeper meaning as due to
the high temperature in
Vietnam, the wind doesn’t have
a cooling effect as it normally
would, does creating an
impression of hell. The pull
quote is also in black contrasting
against the white background
and is bold for emphasis
Below the pull quote is the main
image. The image chosen for this
poster is also very provocative as
the helmet a sign of war and
written on it “born to kill” is paired
right next to a sign of peace. This
creates a contrast in just one
image. This is to show as Private
Joker would say to show “the
duality of men”
Below the main image is the
directors name “Stanley Kubrick” it
is placed there to use the directors
star power to potentially attract
audiences. This could also be
changed to the main actors name
which could also work, depending
on the actors star power
Beneath the directors name
is the Film title, it is the
largest text in all of the poster
to make it easier to be seen
from a distance and to stand
out the best. Again the film
title is black to contrast
against the white background
and in bold to emphasize it.

8. The pull quote on this
poster is rather small for my
liking but that does not
mean it has lost its effect , it
creates a mystery by
uttering the same word.
The colour chosen at least
is ideal as it contrast against
the white background.
The main image for this
poster is wonderfully
created, not as iconic as
Stanley Kubrick's but much
more intriguing. It
incorporates 5 figures to
mimic the shape of fingers
and thumb. The 4 figures
are grouped together just
like your fingers and the
separate figure on the
thumb to imply that one is
the killer or who survives.
There also is an outline of a
mouth on the palm, which
is then smeared by red
spray paint of blood.
The actors name are below the main
image, and since there are quite big
named actors in this film they are all
listed, to use all of their star power to
attract audiences
The film title is again quite small
just like the pull quote, but it is big
enough that you would not
struggle to read if you have vision
impairment. It blends from black
to red, to imitate the main again.
Below it is a phrase to add more
mystery, in almost small print.
The date release is kept by
ambiguous by saying “coming
soon” this would make potential
audiences excite its release keep
track of it till the release date is
finally revealed.

9. The main image for the poster
is a mysterious looking
character, that doesn’t show its
face in a clear view meaning
the audience will be intrigued
into finding about the real
identity of the figure .
The character shown is one of
a typical horror genre. This is
achieved by how mysterious
the character looks and it is
blurred.
A full bodies shot is used for
the character but does reveal
much of the characters true
identity
The pull quote is used to
intrigue the audience . The idea
behind it is to create a
memorable phrase that will sum
up the tone and premise of the
film
A bold font is used to make the
title stand out from the image
behind it to make it easier to
read. A light colour is also used
because this stands out against
the background.
The release date for this film is
kept ambiguous as it does not
have a specific date of release .