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From the Frontline
 in Silicon Valley

                 Tobin Trevarthen
                     10.21.09
              tobin@spatialshift.com
Evolving the
Digital Marketplace
26 - 20
Disrupt
Disrupt
Solve
 BIG
Problems
Ecosystem
Ecosystem   Entrepreneur
50 Game Changing
   Innovations
 over 100 Years
80%
Simplixity

Confluence

Real Time
Simplicity
Complex
“Simplicity is the Ultimate
     Sophistication”

             Steve Jobs - Leonardo Da Vinci
Steve Jobs - Leonardo Da Vinci
As long as it’s Black
65%
65%
1B Views Per Day




140 Characters
=
Platform + Creative Ecosystem
      =   Dominance
Confluence
Peers > Experts + Now
   = Crowdsourcing
LifeStreaming


   Record. Author.
Create. Share.
R a d i c a l
 S h i f t   i n
C u r r e n c y
tsurT
Attention
Now Accountable
Real Time
Data + Signal =
Perfect Information
Spam : Email

Click Fraud : Online Advertising
Quality >>>
Predictive Intent
Translations
     for
Disruptor or Disrupted?
Are you building   Simplixity?
Are you in the
Conversation ?
Are you   Real Time?
GO GREEN
From the Frontline
 in Silicon Valley
                 Tobin Trevarthen
                     10.21.09
              tobin@spatialshift.com

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Tedx Detroit 10.21 Trevarthen