TOBOC is a leading global B2B online business directory that brings together suppliers, buyers, Transporters, Brokers and related service providers all over the world. Toboc is a B2B international website that centers more on smaller to Standard Scale Enterprises (SMEs).

1. www.toboc.com/
08040640000
A CONFESSION OF A B2B MARKETER- B2B IS EASY!
Tradeshows are a vital part of my career as a Marketer. I thoroughly enjoy interacting with
people, at a platform wherein there is enough scope for free exchange of ideas and a bold
assurance of an understanding, knowledgeable audience. Thus, recently I was present at the
colorful event that was the ACE TECH-2013, an Architectural, Engineering and Construction
expo held at Tumkur Road, Bangalore, wherein yours truly presented himself as a proud
representative of Toboc.com- the premier B2B portal.
In India, unlike the wider world, the concept of a B2B marketplace is a fairly recent idea. The
audience assembled for this event did show infectious enthusiasm but were initially sceptical if
a B2B portal holds much water for an Architectural or Construction business. Of particular
interest is this little conversation I had with a polite, middle-aged gentleman who headed a
local Architectural firm. His assumptions were a study in how businesses in India perceive a B2B
portal.
Me: ‘Sir, could I have a minute of your time’
Kind Sir: ‘Yes’
Me: ‘Sir, I represent Toboc.com. It’s a premier B2B portal that helps your Business connect to
thousands of traders from across 210 countries. Online sourcing, buying and selling can help
you build reliable trade partnerships, improve your ROI and open up markets across the
Worldfor your Company’.

2. www.toboc.com/
08040640000
Kind Sir: ‘Online? As in the Internet?’
Me: ‘Yes Sir. Basically it’s a website- www.toboc.com and herein you create a free account
and…’
Kind Sir: ‘I’m sorry; I don’t understand computers that good. If only my son were here…’

3. www.toboc.com/
08040640000
As is obvious, I had hit upon a road-block, a shield that had lost me his complete and undivided
attention. And this is not a singular scenario- there are many SMEs in India that ‘assume’ that a
B2B portal is high technology that is beyond their capability to effectively manage. Nothing
could be farther than the absolute truth- a competent B2B Marketing Company like TOBOC is
designed with the average person in mind. Cutting edge technology does exist, but in terms of
how the website responds to your subtle, random and normal inputs. It’s just akin to managing
a bank account really- maybe simpler.
And thus, I went on a passionate discourse about how our website was nothing complicated,
and that he with his limited understanding of computers can still pull off trading with the
World, just like a pro. Maybe my speech bordered on a near sentimental rant, or I hold a deep
resemblance to his aforementioned son, for he seemed impressed and promised to get on
board TOBOC website at the next available instance. A connection was made- a myth maybe
dispelled.
And thus the road for B2B portals in India is strewn with a lot of assumed or original challenges.
The only relief is that Indian SMEs and businessmen are open to ideas- as long as their bottom-
line is our primary concern. And with B2B websites like Toboc- that is precisely the case.

4. www.toboc.com/
08040640000
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