How to change company culture and become a social business
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Toby Beresford, CEO & Founder of Leaderboarded.com explains at the Gamifiers and Social Data meetup how to use Leaderboards to drive company culture change to become a social business.
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How to change company culture and become a social business
- 1. Howtochange yourcompany culture&become asocialbusiness Gamifers and Social Data meetup Gamify my team with Social Data 9 May 2013 ®
- 3. SocialBusinessBenefits • Reducedtimetomarketvia rapid feedback on products and marketing messages • Increasedrevenueas engaged customers are more loyal • Lowermarketingcost by leveraging word of mouth
- 4. Hurdles • Staff reluctance • Missing / expensive management technologies • Process change is difficult • Social Data is big and unwieldy to manage
- 6. GamifiedSolution • Weekly social media ambassadors leaderboard • Recognize great social media performance as an Organizational Citizenship Behavior • Use Intranet and internal messaging to hero top performers and improvers to the rest of company
- 9. TechVCs