Social crm - the latest thinking
•
1 like•439 views
Where is social crm today? Watch the full presentation on youtube. What is social CRM? What are the hurdles to social CRM? Where is SCRM going in the future? You can watch the professionally recorded full presentation here: http://www.youtube.com/watch?v=0E35xggRsqo An insightful and inspiring talk given at Cogent Elliott on June 28, 2012
Recommended
Recommended
More Related Content
More from Toby Beresford
More from Toby Beresford (20)
Recently uploaded
Recently uploaded (20)
Social crm - the latest thinking
- 1. Social CRM Toby Beresford Thursday, 28 June 12
- 2. Social CRM Social CRM today What is Social CRM? What are the hurdles to implementation in practice? A glimpse of the future Thursday, 28 June 12
- 3. About me Digital archictect 15 years of web applications - enterprise, non-profit, social marketing campaigns Creative technology, game design, application strategy, writing and blogging Leaderboarded.com - social data leaderboards Thursday, 28 June 12
- 4. Social CRM today Thursday, 28 June 12
- 5. Initiatives led by Marketing Customer Support R&D Sales PR HR... Thursday, 28 June 12
- 6. Marketing Led Thursday, 28 June 12
- 7. Sales led Thursday, 28 June 12
- 8. CSO led Thursday, 28 June 12
- 9. What is Social CRM? Thursday, 28 June 12
- 10. A long definition “Social CRM is the integration of traditional operational customer facing activities including strategies, programs, systems, and technologies with emergent social channels to provide businesses with the means to communicate and engage with customers in their preferred channels for mutual benefit.” Paul Greenberg Thursday, 28 June 12
- 11. A short definition Integrating social data into CRM Thursday, 28 June 12
- 12. Unified customer view Customer Business Thursday, 28 June 12
- 15. Social CRM Hurdles Thursday, 28 June 12
- 16. You can’t track everything Orkut only really matters if you like Brazillians Thursday, 28 June 12
- 17. Thursday, 28 June 12
- 18. Social data is a stream If you’ve harvested social data about your customers, it’s for immediate use. The value of social data decays rapidly. Thursday, 28 June 12
- 19. Big Data is expensive Thursday, 28 June 12
- 20. Lean business cases Yes No Thursday, 28 June 12
- 21. Using it appropriately Thursday, 28 June 12
- 22. Manage Data Privacy Thursday, 28 June 12
- 23. No magic bullet Social CRM is just getting started. The tools today are only part of the solution we’ll need tomorrow. Brian Solis paraphrased May 2012 Thursday, 28 June 12
- 24. Managing internally Command Centres http://www.youtube.com/watch?v=InrOvEE2v38 Thursday, 28 June 12
- 25. Social CRM future Thursday, 28 June 12
- 26. Real time Thursday, 28 June 12
- 28. Location aware Thursday, 28 June 12
- 29. Internet of things Thursday, 28 June 12
- 30. Socially empowered Thursday, 28 June 12
- 31. Invasive personalisation Thursday, 28 June 12
- 32. Data shadow aware Thursday, 28 June 12
- 33. Social Recommendations Thursday, 28 June 12
- 34. Summary Social CRM is weaving social data into your CRM practice You can’t track everything - stick to your business cases Social isn’t a fad, it’s going to be even more pervasive Thursday, 28 June 12
- 35. Thank you & questions Stay in touch Follow me on Twitter: @tobyberesford Add me on LinkedIn Thursday, 28 June 12