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This document outlines the goals and structure of the "Up to Us 2013" campaign to raise awareness about the national long-term debt among students. The campaign aims to engage students on the issue and its potential economic impacts. It will be judged based on participant engagement, creativity, reach beyond participants, adherence to rules, and awareness building. Important deadlines include a team leader conference, proposal draft/submission, a 5-week campaign period, and final report. Data on subscriber activity and top links will measure outreach success. The document calls for creative ideas and discussion around inspiring students and enthusiasm for the campaign.
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Pptsunday
- 1. UP TO US 2013
- 2. AT A GLANCE SPONSORS GOALS • Increase awareness of our national long-term debt • Increase the ability of students to understand how this could affect their economic opportunity • Increase engagement around the issue of our nation’s long-term
- 3. OUR GOALS WHAT WE WANT TO DO SET THE BAR HIGH HAVE EVERY STUDENT ON CAMPUS KNOW OF THE CAMPAIGN CREATE A MOVEMENT BEYOND PACE CREATE OPPURTUNITIES FOR OUR PARTICIPANTS UH…WIN!
- 4. HOW WILL WE BE JUDGED 5 BENCHMARKS Participant Engagement The number or documented students engaged via Facebook, events, and civic engagement. Creativity Creativity How well did the team insert their own creative vision to tailor campaign activities? How did you document it? Extended Reach What was the reach beyond direct participants? How many views (total and unique) did your video have? How many articles or blogs about your campaign were posted? Rules Rules How well your team adhered to campaign parameters, deadlines, and group activities such as webinar attendance and the Facebook Group participation. Building Awareness How well did your teams build awareness of the nation’s longterm debt, how it could affect young people in the future, and what they can do to get involved?
- 5. DEADLINES 5 IMPORTANT DATES OCT NOV DEC JAN FEB 24 15 06 21 28 TEAM LEADER CONFERENCE PROPOSAL DRAFT DUE PROPOSAL DUE 5 WEEK CAMPAIGN FINAL REPORT DUE 7 DAYS
- 6. LET’S TALK DEBT JUST THE FACTS http://www.youtube.com/watch?v=RCl5xPnaL hY
- 7. DATA TEAM HOW DO WE MEASURE SUCCESS? awesomeness (copy 01) Sent: 10/7/13 4:25AM Subscriber activity 24-hour performance Opens Clicks 20 15 10 5 0 4:00AM 8:00AM 12:00PM Top links clicked 4:00PM 8:00PM 12:00AM Subscribers with most opens bridget.r.mccabe@ gmail.com jh44827n@ pace.edu 12 jinhe@ hotmail.co.uk No links clicked yet 12 7 ob26183n@ pace.edu 6 edandan@ aol.com 5
- 8. DATA TEAM HOW DO WE MEASURE SUCCESS?
- 9. IDEAS WE MUST BE CREATIVE
- 10. DISCUSSION LET’S TALK • Questions for Competition Coordinator • Questions for us • How can we inspire you to learn? • Who’s pumped?