Leading publishing technology solutions providers discuss the role of metadata management, digital asset management, and the wide range of XML production tools available to publishers. (Scott Cook, codeMantra)

1. StartwithXML(why&how)
DAM for Production
vs
DAM for Distribution
Presented By:
Scott Cook
Director of Technology for codeMantra
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2. About codeMantra
codeMantra brings a managed approach to digital publishing with, people,
processes and technology.
Our reputation is built on quality conversion services, which are complemented
with collectionPoint ™, our hosted DAM and enterprise file server.
We have developed conversion tools, processes, and even formats to enhance
digital publishing workflows and generate distribution efficiencies. Around the
world, more than 100 trade, academic, STM and education publishers are
customers of codeMantra.
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3. What is Digital Asset Management (DAM)?
Digital Asset Management consists of tasks and decisions surrounding
ingesting, annotating, cataloguing, storage and retrieval of digital assets, such
as PDF files, applications files, images, and fonts. Essentially anything that
might pertain to your individual ISBN’s that are in an electronic form.
The term quot;Digital Asset Managementquot; (DAM) also refers to the protocol for
downloading, renaming, backing up, rating, grouping, archiving, optimizing,
maintaining, thinning, and exporting files.
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4. DAM for Production
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5. DAM for Distribution
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6. Case Study
Continuum International Publishing Group
The Continuum portfolio includes best-selling brands in the academic, religious and trade sectors.
They produce over 500 books a year and have an active backlist of of over 6,000 titles.
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7. What do DAM’s have to do with content agility?
What is Agility?
agile
adjective1 able to move quickly and easily.
• They can process and transform content
• Leverage the structure or lack of structure in content
• Query and analyze content
• Transform content into multiple formats
• Rapidly promote new products
• Enable Dynamic Publishing
• Generate promotional material
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8. Best Practices
Things to consider when assessing your needs
• Getting Stakeholder Support • Use Case Testing
• Making the Business Case • Training the Contributors
• Assembling the Project Team • Change Management
• Auditing the Content • Content Conversion
• Aligning Content Strategy to Business • Content Migration
Strategy • Metadata Tagging
• Building Categories • Roles-based Workflow
• Controlling Vocabularies • Proof Of Concept
• Information Structure • Scalability
• Design for Reuse • Full Deployment
• Search • Content Lifecycle
• Navigation • Multichannel Publishing
• Visual Design • Performance Metrics
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