Bill O'Brien gave a presentation on online licensing strategies and the role of XML in digital content licensing. XML allows content to be broken into smaller chunks, enabling "micro commerce" through sub-chapter level licensing and sales of individual images, videos, and other content pieces. This results in many small transactions that can drive significant revenue increases for publishers. XML also streamlines the permissions process for customers through automated ordering and flexible licensing options like real-time PDF proofs. Early adopters using XML-based online licensing through CCC, like Rightslink, have seen permission and commercial reprint revenue increases as high as 17% in just six months.